Enhancing the adhesion of coatings to metallic surfaces can be achieved through decontamination and increased surface energy. Among the various techniques used for functionalizing metallic surfaces, such as chemical etching, laser etching, flame treatment, and ultraviolet radiation; dielectric barrier discharge (DBD) plasma stands out as a promising option. It offers low-power, cost-effective, room-temperature operation and provides treatment with minimal alteration of subsurface properties. This study investigates using a DBD plasma jet to increase the treatment area, surface wettability, organic decontamination, and paint adhesion on stainless steel (SS304). The impact of different plasma treatments and aging times on the liquid contact angles and corresponding surface energies are experimentally examined. The results indicate that the surface energy of SS304 increases with treatment time. X-ray photoelectron spectroscopy (XPS) measurements are carried out to correlate this increase in surface energy to an increase in oxide bonds and decontamination of organic species, resulting in surface activation. However, it is observed that the plasma-treated surfaces exhibit no significant alterations in surface morphology, as confirmed through analyses of surface roughness and micro-hardness. Cross-hatch adhesion tests are carried out to demonstrate that the plasma surface treatment results in a significant improvement in surface adhesion to external coatings. Furthermore, the study evaluates the impact of DBD plasma jet treatment speed and dose on coating adhesion, providing valuable insights for making a trade-off between treatment quality and energy efficiency. The findings could extend the applicability of the DBD plasma jet to various areas, including anti-fogging surfaces, water harvesting, paints and coatings, and organic decontamination of surfaces.