The purpose of this study was to explain how the heterogeneous elements embedded in the Jimei Peninsula affect the transformation of the production landscape into a consumption landscape and the connection between urban governance and economic transformation. The study took a qualitative approach, utilizing historical literature analysis, a field investigation, and in-depth interviews to explore the driving forces and impacts of coastal-zone functional transformation. A total of 26 residents were interviewed individually or collectively, the current situation in the coastal zone with a length of about 16.1 km was recorded in detail, and all the collected elements were divided into six landscape categories for analysis. The results indicate that urban positioning, economic development, policies, and residents are the main factors driving the continuous advancement of the Jimei Peninsula zone. The coast has completed the functional transformation from meeting the residents’ survival needs to tourists’ sightseeing needs. The traditional fishing culture in this area is slowly disappearing with the tide of time, and navigation technology is being passed down through the Jimei School Village. This study reveals the dynamic process of the transformation of coastal functions in representative coastal tourism cities in China, bringing attention to coastal ecology and local fishing culture, and raising people’s awareness of cautious coastal development and sustainable blue-economy development.