Introduction: In the CCAV de Facatativá Virtual Care Community Center of the NationalOpen and Distance University (UNAD), students with difficulties in their academic processhave been identified, reflected in low historical average, repetitive loss of courses, long stay at theinstitution with little progress in their studies making it difficult to complete their professionaltraining; Therefore, the need arises to create a Retention and Permanence strategy that allowssupport for students from the academic and personal spheres, which is why the PsychosocialEducational Guidance Center (COPE) was created. Objective: Create COPE as a retention andpermanence strategy where timely attention is provided regarding the difficulties presented inthe development of the educational process of CCAV de Facatativá students. Methodology:Qualitative research, with action research design, protocols, contact formats, semi-structuredinterviews, field notes and questionnaires were used to collect information. Results: Of the 49users, 16 % were first-time students who continued their professionalization project with the university; 84 % corresponded to former students, of whom 81 % continued their academicprocess, and finally, 2 % of users decided to give up their academic training. Conclusions: Itcontributed to the promotion of personal reflection of users, and the potentialization of their personal resources, favoring the change of thoughts, emotions and/or behaviors in favor ofgreater academic and personal well-being.