Organic carbon content is the main index for evaluating organic matter abundance of source rocks, and it is still difficult to quantitatively predict total organic carbon (TOC) in source rocks based on seismic data. The study of seismic fluid identification driven by petrophysics can help to understand the fluid characteristics and distribution patterns of subsurface oil and gas reservoirs. First, this paper clarifies the sweet spot parameters (parameters characterizing hydrocarbon enrichment) and sensitive elastic parameters (a parameter characterizing the nature of an ideal elastic body) of source rocks through theoretical petrophysical modeling. Next, the paper establishes the relationship between sensitive elastic parameters and sweet spot parameters TOC and constructs a statistical petrophysical model that can characterize the relationship between the two on this basis. And then we construct the joint distribution of TOC and elastic impedance through the Bayesian theoretical framework to obtain the maximum posterior probability estimate as the final TOC inversion results of source rocks. Our method successfully predicts the spreading of high-quality source rocks in the Wen4 Section of Lufeng 13 Subsag, and the inversion results are within an uncertainty range of ±14 m for well data, which proves the reliability of the method. The prediction results show that the organic matter abundance of source rocks in the Wen4 Section is high, and the organic carbon content is generally higher than 2%, which provides a reliable basis for the further implementation of the resource scale of the depression and the clarification of the hydrocarbon-rich area, which provides technical support for the evaluation of the source rocks of the new depression in the new area.