<p>The article offers a theoretical analysis, as well as the results of an empirical study of the psychological impact of a comedy on the viewer. We offer a theoretical overview and generalization of various concepts of the comic. It is revealed that the phenomenon of the comic always presupposes intersubjective interactions, competitive relations of subjects, and therefore correlates with the formation of a position of self-affirmation in relation to another (others), transformed into an object of laughter. We constructed a model of the main assumed positions in the image of the world created by comedy: "Whistleblower", "Fool", "Rogue", "Good-natured" ("Rescuer"). We hypothesized that there is a cognitive basis of the image of the world created by comedy. We assume that the world of comedy is structured as a projection space described by J. Piaget, it is one of the forms of structuring the image of space in egocentric consciousness. This means that the impact of the comedy may be associated with an increase in egocentrism in the viewer's mind. We presentede results of an experiment which helped us to study the influence of a comedy film on the viewer's Self-concept. We took an American comedy "Vacation" (2015) as an example. As a result of watching the film, the indicators of "Independence" and "Sociability" ("Q-sorting") have significantly increased (p &le; 0,05), at the trend level (p &le; 0,08), the factor of "Strength" in the I-real ("Personal semantic differential") has increased. There were also correlations in the I-real: between "Assessment", "Strength" and "Activity", which indicates that after the comedy film, a positive attitude towards oneself is based on an assessment of one's strength. There was also a correlation between the "Assessment" in the Real Self and Ideal Self, i.e. idealization of oneself, and the correlation between "Evaluation" and "Strength" in the anti&mdash;ideal: the more negative the anti-ideal, the weaker it is, which indicates the reliance of self-affirmation on the humiliation of a negative character. In general, the results confirm that one of the main effects of comedy on the viewer is the emergence of a state of self&mdash;affirmation as a form of consciousness shift towards egocentrism</p>
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