Reapplying the coating is crucial to restore optimal receiver performance. However, the heat treatment must be conducted onsite since the receiver cannot be removed from the tower. This study explored effective strategies for maximizing the coating’s performance after reapplication. The impact of different aimpoint strategies on the receiver’s surface temperature was analyzed using the heliostat field and the three-dimensional receiver model. Experimental tests were conducted using a solar lamp to study temperature variation curves of coatings on different tube panels under various aiming strategies, and absorptance was then measured. The optimal recoating strategy was determined through a comprehensive analysis of the system’s power generation and its Levelized Cost of Energy across its entire lifecycle. The “image size priority” strategy led to significant temperature variations among tube panels and within each panel. In contrast, the “segmented target flux” strategy effectively minimizes temperature differences, ensuring that over 91.25 % of the receiver tube panel reached temperatures above 550 °C. Comparatively, under the “image size priority” and “segmented target flux” strategies, the coating’s absorptance at the molten salt inlet panel is lower by 1.84 % and 0.10 %, respectively, compared to the standard sample. The effectiveness of the “segmented target flux” strategy becomes more pronounced with shorter recoating intervals. The research contributes to enhancing the maintenance performance of the coating and the operational efficiency of the receiver.