The electromagnetic anisotropy of high-temperature superconducting (HTS) bulks limits their levitation ability in the applied magnetic fields from the permanent magnet guideway (PMG), thus impeding the enhancement of load-carrying capacity in HTS pinning maglev systems. Developing a suitable matching scheme between bulk orientation and magnetic field direction is a valuable way to relieve this restriction. In this paper, a method for characterizing bulk anisotropy in a rotating coordinate system is proposed to explore the best bulk orientation. The method is based on the concept of equivalent resistivity tensor and its eigenvectors, and includes an extended description of two types of anisotropy: conductivity anisotropy and magnetic field angle dependence. It provides a theoretical foundation for simulating anisotropic bulks under any rotated posture. Experimental investigations on the levitation force distribution of cylindrical bulks with different c-axis orientation were conducted, through which the accuracy of the characterization method and calculated results were validated. Analysis of current distribution reveals that aligning the c-axis parallel to the external magnetic field helps achieve the best match between the bulk and the PMG. Additionally, considering that the two types of anisotropy have opposite effects on levitation force distribution trends, prioritizing conductivity anisotropy when analyzing anisotropic bulk is recommended. This research not only offers a theoretical framework for simulating the anisotropy of rotated HTS bulks but also provides guidance for matching the optimal bulk orientation in applied magnetic fields.