The distributed fiber optic sensing technique (DFOST) provides an effective solution for long-term deformation monitoring of sewer pipelines under operation conditions due to occurrence of cracks. However, optical fibers attached on the pipeline wall might fail to capture all cracks as they are usually highly spatially scattered, resulting in misjudgment of pipe structural conditions. To address this challenge, this paper presents a novel deployment approach of distributed fiber optic monitoring system for pipeline cracks. First, the working principle of optical frequency domain reflectometry (OFDR) is explained. Second, the production of concrete pipe specimens with different optical fiber sensors deployment schemes is shown in detail. Finally, a comprehensive analyse of the results of visual inspection and fibre optic monitoring is completed. To evaluate the performance of this approach, experimental data from various cases were considered. The conclusion of this paper provides theoretical and empirical support for the application of distributed fiber optic sensors for pipeline cracks monitoring.