Features Of Social Communication Research Articles

Social communication in modern society: experience of empirical research

This article was prepared by a team of authors of the sociological faculty of Moscow State University named after M.V. Lomonosov as part of a series of events dedicated to the 270th anniversary of Moscow University. The article was based on the processed and analyzed data of the sociological study “Social Communication in Modern Society: Essence and Features”, conducted by employees of the Sociological Faculty of Moscow State University named after M.V. Lomonosov under the guidance of the Dean of the Sociological Faculty of Moscow State University, Professor N.G. Osipova in April–May 2024. As part of the study, a total of 401 students of the sociological faculty of Moscow State University named after M.V. Lomonosov. Particular emphasis in the study was placed on the study of the features of the understanding by students of the sociological faculty of the very fact of the transition of mankind in its development to a new stage for it — the electronic-digital era, as well as the features of social communication and the opportunities that they acquired, thanks to the onset of this era. The study revealed a generally positive attitude of students to the process of the formation of an electronic-digital society, the active introduction of digital technologies into the daily life of a modern person, without which young people can no longer imagine their existence. At the same time, their active immersion in virtual reality, which is provided and actually created by new media, especially social networks and instant messengers, naturally led to the emergence of Internet addiction, gadget addiction, as well as to uncritical comprehension of the information that they receive from these sources. Naturally, this has a very negative effect on the formation of their life attitudes, landmarks, which are largely consumer in nature, and also makes them a very convenient object for destructive propaganda and manipulative influence.

Frontal EEG alpha asymmetry in youth with autism: Sex differences and social-emotional correlates.

In youth broadly, EEG frontal alpha asymmetry (FAA) associates with affective style and vulnerability to psychopathology, with relatively stronger right activity predicting risk for internalizing and externalizing behaviors. In autistic youth, FAA has been related to ASD diagnostic features and to internalizing symptoms. Among our large, rigorously characterized, sex-balanced participant group, we attempted to replicate findings suggestive of altered FAA in youth with an ASD diagnosis, examining group differences and impact of sex assigned at birth. Second, we examined relations between FAA and behavioral variables (ASD features, internalizing, and externalizing) within autistic youth, examining effects by sex. Third, we explored whether the relation between FAA, autism features, and mental health was informed by maternal depression history. In our sample, FAA did not differ by diagnosis, age, or sex. However, youth with ASD had lower total frontal alpha power than youth without ASD. For autistic females, FAA and bilateral frontal alpha power correlated with social communication features, but not with internalizing or externalizing symptoms. For autistic males, EEG markers correlated with social communication features, and with externalizing behaviors. Exploratory analyses by sex revealed further associations between youth FAA, behavioral indices, and maternal depression history. In summary, findings suggest that individual differences in FAA may correspond to social-emotional and mental health behaviors, with different patterns of association for females and males with ASD. Longitudinal consideration of individual differences across levels of analysis (e.g., biomarkers, family factors, and environmental influences) will be essential to parsing out models of risk and resilience among autistic youth.

SOCIAL INTERACTION IN ADVERTISING TECHNICAL DISCOURSE

Background. In connection with the active interest of researchers in the problems of social interaction in the public communicative space, it is reasonable for the authors to refer to the advertising technical discourse, where the features of social communication are due to different types of target audience, i.e., specialists, business people and the mass audience.
 The purpose of the study is to identify and characterize the sociolinguistic features of advertising technical discourse, taking into account the social purposefulness and targeting of this type of discourse.
 Materials and methods. The empirical material was advertising booklets and ads in Yandex from 2018 to 2022. The sample size for the article was 140 texts of technical advertising. When analyzing the material, interpretive analysis, the method of content analysis were used.
 Results. The results of the study showed that technical advertising texts intended for specialists are characterized by the use of special terms. Those addressed to business people are characterized by the dominance of lexical units of economic subjects, the active use of attributive phrases, abbreviations in the field of economics and the international security standard. Technical advertising for a mass audience is distinguished by the use of evaluative words and expressions, various stylistic means. The analysis of social interaction in advertising technical discourse made it possible to identify the sociolinguistic specifics of advertising technical discourse by characterizing the language means used in advertising created for different types of recipients.
 Practical implications. The results of the study can be used in practical work by advertising specialists who promote technical and high-tech products on the market; in lecture courses on lexicology and advertising discourse, they can also be useful to scientists involved in research on technical and scientific and technical advertising.

ДИГИТАЛЬНАЯ ТЕЛЕСНОСТЬ В КОНТЕКСТЕ ПОПУЛЯРНОЙ КУЛЬТУРЫ

The article analyzes the phenomenon of digital bodility in the context of popular culture. In par-ticular, in the aspect of digital body existence in the space of MMORPG. The relevance is due to the apparent inadequacy of the traditional morphology of bodility, which implies the existence of a physi-cal and social body, as well as a transformation of communication strategies, including language prac-tices, which are strongly influenced by the gaming industry. However, if we are talking about the ap-pearance of a new type of bodility that fundamentally changes the whole morphology of the phenomenon, then, automatically, we raise another problem implicit in this phenomenon: these are the mechanisms of self-identification. The purpose of the work is to analyze the phenomenon of the MMORPG, the features of social communication and the specifics of self-identification in the virtual space. Modern foreign studies related to the digital body and the problems of interaction in the virtual world are, as a rule, of an applied nature, and they focus specifically on communication, rather than bodility. So, N. Dachenow, E. Nickell and R.J.Mour were very productively engaged in the study of communication strategies in the MMORPG Star Wars universe. A similar problem was solved by M. Griffits, M. Davis and D. Chapell, who were among the first to point out that it was the possibility of communication in the MMORPG that was the most attractive for users. V. Chen and G. Dach went further and turned to the analysis of the influence on the user of the immersion process in virtual reali-ty, so they came close to the problem of the digital body itself functioning. We point out the need to consider the problem of the digital body functioning in the context of increasing activity of minority cultures. Today, it can be unequivocally asserted that the importance of minority subcultural movements will increase. We are already witnessing a process in which subcul-tural movements are not simply massively entering the forefront of cultural life, but are increasingly asserting their rights to determine the cultural mainstream. The Information Society provided new opportunities and opened new prospects for the development of a very different minority communities. In our research, we define digital bodility as a highly aestheticized artificially and consciously created for the purpose of its further translation into the virtual world, formally divorced from physical sensations and the physical body, but actively interacting with it. Digital bodility determines the psy-chophysiological state of the creator, while bringing him/her closer to immortality, being able, in con-trast to the social body, to survive the death of the physical body. The article provides an analysis of the MMORPG phenomenon and the features of social communication in the space of multiplayer online games. The self-identification of modern man, and sometimes the whole process of socializa-tion, takes place precisely in the virtual space, so it is extremely important to identify the features of this process. Sometimes it seems that digital bodility gives the person many new opportunities. In particular, the possibility of existence in a parallel virtual reality with complete freedom of self-representation and self-identification. However, this is only the illusion of freedom, because both in social networks and in MMORPG the user only chooses an image/model/strategy of behavior from the ones offered to him, he collects his identity from the set of cultural patterns embedded in this program. We found that communication in these games is denser and multidimensional: the user simultaneously (in the literal sense of the word) refers to verbal communication, written communication – chats and sending letters using an alternative language system – and, most importantly, a fundamentally new and an unexplored form of communication, which can be described as “interpersonal visual.” We emphasize once again: if visual communication is actively studied as such, then communication of digital bodies remains outside the field of scientific reflection, and meanwhile, communication of this kind becomes one of the main ones. In other words, the image created in the game / social network determines the quality and success of the interaction of real users. We come to the conclusion that the main achievement of the MMORPG is not in the freedom of self-identification provision, but in the new communication strategies formation and their potential influence on the communication sphere as a whole because of the growing popularity of MMORPG.

Społeczna odpowiedzialność biznesu jako nowa forma dialogu w obszarze działań gospodarczych

Built on a philosophical and social analysis, the paper’s thesis is that corporate social responsibility is a new form of social dialogue. To support the thesis, the features of social communication (on the level of colloquial language), features of philosophical dialogue, and features of corporate social responsibility dialogue are compared. Following the presentation of the corporate social responsibility dialogue, the anthropological, economic and social advantages of a dialogue between companies and their stakeholders is described. One conclusion the analysis led to is that, in the current social-economic situation, further economic development has been increasingly dependent on a company’s dialogue with its stakeholders. Further benefits a company can derive from conducting a responsible dialogue with stakeholders are also indicated.

Basic features and a model of university units: university as a subject of information activity

A university has a complex organizational structure, which is reflected in all aspects of information activity. Therefore, the paper identifies and largely describes the stages of processing the information obtained through the generator of information content that forms the university information image, namely: the information potential, information resource, and an element of the information image.We have identified and described the groups of special characteristics of university units, such as: organizational and administrative characteristics, social communication features, topics and content features, as well as indicators of the volume and intensity of information potential and image. The groups are basic, important and primary data on university units in the context of arranging the information activity of a university. The information volume and intensity indicators facilitate determining the synthetic indicators of completeness of both unit filing and information activity in the internet social media. The organizational and administrative characteristics are also a basis for determining a complex indicator of a university unit integration. Therefore, a formal description of a university as an organizational structure is an integral part of research on the information activity.

Social Communication Features in Children following Moderate to Severe Acquired Brain Injury

We compared the social communication deficits of children with moderate to severe acquired brain injury or autism spectrum disorder, while accounting for the role of attention-deficit hyperactivity disorder (ADHD) symptoms. Parents of 20 children aged 6 to 10 years (10 acquired brain injury; 10 autism spectrum disorder) completed the Social Communication Questionnaire, and Conners 3 Parent Short. A multivariate analysis of covariance revealed significant differences between groups in Social Communication Questionnaire restricted repetitive behavior scores, but not reciprocal social interaction or social communication. Multiple linear regressions indicated diagnosis did not predict reciprocal social interaction or social communication scores and that Conners 3 Parent Short Form hyperactivity scores were the strongest predictor of Social Communication Questionnaire reciprocal social interaction scores after accounting for age and Intelligence Quotient. The lack of difference in social communication deficits between groups may help in understanding the pathophysiology underlying the behavioral consequences of acquired brain injury. The link between hyperactivity and reciprocal interaction suggests that targeting hyperactivity may improve social outcomes in children following acquired brain injury.

Building Data Flows Using Distributed Key-Value Stores

Social communication features on most of today’s largest websites require propagating the data inside the database/key-value store leading to massive data flows. In this paper we study alternative architectures to build data flows using distributed key-value stores. We compare programming model, execution model, failure model, and scalability highlighting a problem of the state-of-the-art architecture based on an external queue: non-optimal resource utilization. As part of this study, we propose an optimization of this approach by integrating queues into the key-value store. It results in better resource utilization and, thus, more cost-effective scalability; as well as easier programmability and lower maintenance cost. Our experimental study confirms these findings.