Favorite Celebrity Research Articles

Prevalence of celebrity worship: Development and application of the short version of the Celebrity Attitude Scale (CAS-7) on a large-scale representative sample.

Celebrity worship, defined as an excessive admiration towards celebrities, has generated considerable research and public interest. A widely used assessment instrument to measure celebrity worship is the 23-item Celebrity Attitude Scale. However, concerns have been raised regarding the measurement, including the inconsistent factor structure and lack of a cut-off point to identify "celebrity worshipers". The present study aims to address these concerns by testing the psychometric appropriateness of a short, 7-item version of the CAS (i.e., CAS-7) and estimating the prevalence of individuals with high-level celebrity admiration using a representative sample of Hungarian adults (between 18 and 64 years of age) according to gender, age, geographic location, and size of residence. The total sample comprised 2028 respondents, of which 769 valid responses were administered from participants who reported having a favorite celebrity (51.11% men, Mage = 36.38 years, SD = 13.36). Results indicated an excellent model fit for the two-factor and bifactor model of the CAS-7. Based on the suggested cut-off score of 26, the prevalence of high-level celebrity admiration is 4.53% in the Hungarian adult population (18-64 years of age) and 8.51% among young adults (18-34 years of age). Individuals with this high level of admiration towards a favorite celebrity reported more symptoms of problematic Internet use, depression, anxiety, and stress than individuals with general celebrity admiration levels. TheCAS-7 demonstrated sound psychometric properties, confirming its applicability in research and practice.

The absorption-addiction model of celebrity worship: in search of a broader theoretical foundation

BackgroundA large body of evidence suggests that some people have a strong, obsessive attachment to a favorite celebrity. The absorption-addiction model attempts to account for this extreme attachment, sometimes labeled “celebrity worship.” According to the model, a small portion of celebrity admirers (“celebrity worshipers”) become absorbed in the personal lives of celebrities to compensate for perceived personal or social deficiencies. The purpose of this study is to examine how the absorption-addiction model relates to broader psychological theories that include non-celebrity contexts. Specifically, we examine how the absorption-addiction model relates to three theories: empty-self theory, extremism theory, and the dualistic model of passion.MethodsParticipants (N = 399; 77.94% women, Mage = 19.91 years, SD = 3.24) completed an online questionnaire measuring attraction to favorite celebrities. Constructs representing the three broader theories were compared to a measure of attraction to one’s favorite celebrity.ResultsSense of emptiness, obsessive passion, and extremism were positively associated with celebrity attraction. The strongest association was found with extremism, though the effect was moderate.ConclusionsThese findings suggest that extremism theory is the best fit of the three broader theories explaining celebrity worship, although its contribution to understanding celebrity worship is modest.

Mathematical Model of Celebrity Worship Tendency Among K-Pop Fans in South Sulawesi

Celebrity worship is a form of almost obsessional participation in which people idolize and even start to “worship” their favorite celebrities. Twitter reveals that in 2021, Indonesia was ranked fourth as the country with the most number of Korean Pop (K-Pop) fans. In this study, we constructed a SEIRS mathematical model of celebrity worship tendency among K-Pop fans (CWKF) because there have not been specific mathematical models built on the problem of celebrity worship tendency among K-Pop fans. The CWKF free equilibrium point (E0), endemic equilibrium point (E1), and using the Next Generation Matrix for the Basic Reproduction Number (R0) are calculated through analysis. Using the Routh-Hurwitz criteria for equilibrium analysis, we found that E0 is locally asymptotically stable if R0 < 1, and E1 is locally asymptotically stable if R0 > 1. Secondly, we conduct numerical simulations using Maple software, and research data consisting of 204 individuals from various regions in South Sulawesi serves as the basis for this mathematical analysis. The numerical simulation obtained supports the dynamic analysis results that the number of individuals who are K-Pop fans will decrease in the population and disappear within a certain period, even without any special treatment.

The Effect of Parasocial Relationship on Online Impulsive Buying Tendency: Exploring the Role of Financial Literacy and Self-Control

Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online shopping experiences can trigger positive emotions that drive impulsive buying behavior, especially in women where self-esteem and body image have been proven to be contributing factors. The urgency to examine this issue has been amplified by the COVID-19 pandemic, which has been found to stimulate impulsive buying. With self-control and financial literacy as moderating factors, researchers are focusing on the phenomenon of impulsive buying among women in their early adulthood, as this age group is considered the most vulnerable to impulsive buying behavior. Researchers aim to investigate how self-control and financial literacy might mitigate the influence of parasocial relationships on impulse buying tendencies, with the ultimate goal of preventing individuals in early adulthood from getting trapped in the cycle of impulsive buying and its long-term ripple effects. Participants in this study are 195 women aged 18 to 25 who have a favorite celebrity figure and had purchased beauty products in the previous two months. According to the findings of simple regression analysis, parasocial relationships affect impulsive purchasing tendencies (F(1.191) = 12.100, p < .05, = .059, = .054). It was also discovered that self-control has a moderating role on the influence of parasocial relationships toward impulse buying tendencies (R =.4172, F(1.191) = 13.4189, p < .05), but financial literacy has no moderating role.

A Para-Social Perspective: The Influence of Idol Worship on Fans’ Tourism Decision-Making

Fans’ relationships with celebrities are termed “para-social.” Such one-way relationships with celebrities, often based on social media, might have a special impact on people’s behavior, including travel activities. Scholars have not yet explored the decision-making and behavior of pop culture tourists from the perspective of para-social relationships. In this study, informed by self-construal theory, in-depth interview and questionnaire-based survey were used to explore the impact of different self-construal on fans’ perceptions of the nature of their “fan-celebrity” para-social relationship and their pop culture tourism decision-making. Results indicate that fans whose self-construal is “independent” prefer idols’ habitual residential environment and placed-mediated experiences, while “interdependent” fans prefer interactive experiences, are celebrity oriented, and go where their favorite celebrity was gone.

Celebrities’ Influence on the Students’ Voting Preferences

Celebrities' participation in the election process is essential. One thing that draws the public's attention is their influence. The ideas and behaviors of their favorite celebrities can readily sway the public, which has varying viewpoints when selecting a candidate. This study aims to ascertain the impact of celebrities on students' voting preferences in the May 2022 election. The primary data collection tool for the study was a descriptive-correlational questionnaire. At the University of Cebu-Main Campus, quantitative data were employed to ascertain the celebrities' influence on students' voting preferences. At the Department of the College of Arts and Sciences, 154 individuals responded. Participants in the survey completed an online questionnaire when they were willing to respond to the questions. The primary tool used to collect the data was a survey questionnaire created for the study that had passed pilot testing to determine its reliability. Frequency and count, weighted Mean, and the chi-square test were employed for data analysis. Statistically, there is no sufficient evidence to reject the null hypothesis, which means there is no significant correlation between the respondent profile measured by age and year level and the Degree of celebrity influence on voting choices. However, the null hypothesis is rejected because there is a significant relationship between the respondents' sex and program enrollment profiles and the Degree of celebrity influence over voting preferences. The four groups of respondents said they would instead support a politician who has worked on humanitarian efforts vis-à-vis the Celebrity. The level of influence of celebrities during the May 2022 election is significantly influential.

Predicting the stalking of celebrities from measures of persistent pursuit and threat directed toward celebrities, sensation seeking and celebrity worship.

The stalking of celebrities is a serious issue for thousands of celebrities worldwide who are occasionally confronted by fans who merit the label "fanatic." We administered measures of obnoxious celebrity stalking, celebrity worship, persistent pursuit of celebrities, threat directed toward celebrities, boredom susceptibility, disinhibition, experience seeking, thrill and adventure seeking, relationship styles, and anger to 596 college students from the U.S.A. We developed a model consisting of all but the latter five measures that successfully predicted actual obnoxious stalking behaviors of celebrities. Our results partially replicate earlier research and presents some new findings. Individuals who have personal thoughts about their favorite celebrity frequently, feel compelled to learn more about them, pursue them consistently, threatened to harm them and were prone to boredom were more likely to engage in celebrity stalking. Controlling for these predictors, individuals who admire their favorite celebrity almost exclusively because of their ability to entertain were less likely to engage in celebrity stalking.

From False-Free to Privacy-Oriented Communitarian Microblogging Social Networks

Online Social Networks (OSNs) have gained enormous popularity in recent years. They provide a dynamic platform for sharing content (text messages or multimedia) and for facilitating communication between friends and acquaintances. Microblogging services are a popular form of OSNs. They allow sending small messages in a one-to-many messaging model so that users can communicate with their favorite celebrity, brand, politician, or other regular users without the obligation of a pre-existing social relationship. A chain of privacy-related scandals linked to questionable data handling practices in microblogging services has arisen in the last past few years. Most current microblogging service providers offer centralized services and their business model is based on monitoring, analyzing, and selling users’ activity and patterns. In the end, the personal information shared by the users to benefit from the free-of-charge services is used for the underlying payment in such systems. In this paper, we present Garlanet, a privacy-aware censorship-resistant microblogging social network that does not rely on a centralized service provider as all data is hosted in computers voluntarily contributed by the users of the system. Garlanet provides microblogging functionalities while protecting privacy and preserving the confidentiality and integrity of users and data. It ensures that users’ identities and their social graphs are hidden from the system and adversaries and it provides availability and scalability of the services. We also evaluate the privacy level of Garlanet and we compare it with the privacy level of eight other microblogging systems.

Effect of Gender and Attachment Styles on the Formation of Parasocial Rleationships

New streaming services, social media platforms, and advances in talk and text are constantly developing in society today. The constant addition to new technological outlets creates a larger platform for viewers to watch and follow their favorite celebrity, television character, or influencers whenever they want. The researchers chose to investigate how a person’s attachment style affects both the likelihood and severity of forming a parasocial relationship with their favorite celebrity or T.V. personality. Specifically, the researchers explored the effect both gender and experiences affect this connection. Participants of the study attend a Lutheran, faith-based institution of college education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between the attachment styles and their likelihood of forming a one-sided relationship with someone they may have never met.

Code-Mixing in Alternate Universe Story “Tjokorda Manggala” written by @guratkasih on Twitter

This research dealt with code-mixing phenomenon in the AU (alternate universe), that refers to fan fiction about one’s favorite celebrity. This type of fan fiction is mostly and largely published on Twitter as a social media platform. "Tjokorda Manggala," authored by @guratkasih, is one of several AUs with code-mixing in every tweet. This study delves deeper into the many sorts of code-mixing employed in "Tjokorda Manggala." It has been shown that 44 code-mixing occurrences were discovered from 28 tweets, with the kind of insertion (75%) being the highest or most usually employed. Alternation (9.1%) is only utilized in a few circumstances, while congruent lexicalization (15.9%) occurred more frequently than alternation. Some factors that caused code-mixing in the AU are settings and situations, participants, topics, and function of interaction. It is intended that through doing this research, the shift in linguistic patterns and how English has impacted Indonesians may be noticed, even in the realm of fan fiction.

The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing

Although the issue of celebrity endorsement has been the subject of longstanding discussion, little attention has been paid to the impulse purchasing behavior of celebrity followers. This study was conducted from the relationship marketing perspective and tested the impact of parasocial relationships between celebrities and their followers on the impulse purchasing. The proposed model included parasocial relationships, followers’ emotional responses to celebrity-based commercials, impulsive buying tendencies, and the availability of money. Data was collected from people who follow a favorite celebrity who previously endorsed a product. We obtained 323 valid samples and performed data analysis with the Statistical Package for Social Sciences (SPSS) to test the proposed model. The study illustrated how situational, emotional, and personal factors might influence the impulse buying of celebrity-endorsed products and showed that a stronger para-relationship with the celebrity led to the audience’s pleasure and arousal while watching the celebrity endorsement. These two emotions were positively related to the impulse purchasing of celebrity-endorsed products and the purchasing behavior moderated by audiences’ impulse buying tendencies and money availability. This study investigated the celebrity endorsement’s influence on the audience’s impulse purchasing behavior and provided future research directions on celebrity endorsement.

Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters’ attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate on people’s voting behavior. This is a mixed methods study. A community-based cross-sectional design was adopted for the study at Kolkata port and Maniktala constituencies (authors refer to Kolkata city) in the Kolkata district of West Bengal. Thematic analysis was used for qualitative data in this study using NVivo 12, whereas data entry and analysis were carried out with the help of Excel and Stata for quantitative data. About 16% of respondents reported being entirely influenced by the actor or actress’s election campaign. In contrast, 24% are not affected. Three-fifths of the respondents are somewhat influenced. It may be inferred that celebrity endorsement in political campaigns is one of the main elements determining the likelihood of a particular political party or candidate winning or losing an election. At the same time, it cannot always be since various individuals have varied perspectives about each party, and not everyone supports a party or candidate just because their favorite celebrity endorses it. More study is needed to understand this neglected arena of research. Thus, this article focuses on credibility as a key dimension.

Omar Sy, Le Nouveau « Y’a bon Banania » ou Le Symbole d’une France Hexagonale Post-Raciale ?

The French population of the twenty-first century is becoming more colorized: to date, France has established itself as a multicolored, emblematic nation. It embraces cultural diversity. It becomes increasingly common to perceive French of African descent make the headlines of the big media as the French favorite celebrities. This painting seems to present a post-racial France. But is it really? This question will be the object of the present study. It will rest mainly in Pap Ndiaye’s theoretical work as it appears in La Condition noire: Essai sur une minorité française (2008). I will draw the definition of “race” and of “post-racial” from his conceptions. Thus, I will argue that French black personalities refer to and subtly reinforce the racial and racist stereotypes through the roles they play in films and on TV. They reveal the immortality of the racial problematic within the hexagonal landscape. To defend these arguments, I will mainly focus my analysis on characters portrayed by Omar Sy in his big-budget movies, and in particular on De l’autre côté du périph (2012) and Le Flic de Belleville (2018).

Familiarity is familiarity is familiarity: Event-related brain potentials reveal qualitatively similar representations of personally familiar and famous faces.

Humans excel in familiar face recognition, but often find it hard to make identity judgements of unfamiliar faces. Understanding of the factors underlying the substantial benefits of familiarity is at present limited, but the effect is sometimes qualified by the way in which a face is known-for example, personal acquaintance sometimes gives rise to stronger familiarity effects than exposure through the media. Given the different quality of personal versus media knowledge, for example in one's emotional response or level of interaction, some have suggested qualitative differences between representations of people known personally or from media exposure. Alternatively, observed differences could reflect quantitative differences in the level of familiarity. We present 4 experiments investigating potential contributory influences to face familiarity effects in which observers view pictures showing their friends, favorite celebrities, celebrities they dislike, celebrities about whom they have expressed no opinion, and their own face. Using event-related potential indices with high temporal resolution and multiple highly varied everyday ambient images as a strong test of face recognition, we focus on the N250 and the later Sustained Familiarity Effect (SFE). All known faces show qualitatively similar responses relative to unfamiliar faces. Regardless of personal- or media-based familiarity, N250 reflects robust visual representations, successively refined over increasing exposure, while SFE appears to reflect the amount of identity-specific semantic information known about a person. These modulations of visual and semantic representations are consistent with face recognition models which emphasize the degree of familiarity but do not distinguish between different types of familiarity. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Parasocial relationships as functional social alternatives during pandemic-induced social distancing.

The COVID-19 pandemic compelled people to engage in social distancing protocols that increased media exposure and transitioned social interactions to digital spaces, providing a unique context to study the compensation function of parasocial relationships (PSRs) with fictional characters and celebrities. Published analyses from a 4-wave panel survey conducted with U.S. adults (N = 166) during the pandemic revealed that decreased face-to-face interactions and increased mediated interactions with friends predicted PSR growth (Bond, 2021). This study concluded that pandemic-induced reliance on screens to engage with real-life friends may have blurred the cognitive distinctions between real-life friends and liked media personae, thereby strengthening PSRs. The present study aimed to further investigate this line of reasoning by incorporating parasocial interaction (PSI) into a secondary analysis of the longitudinal data. Participant-reported liked media personae were coded for their PSI potential, defined as likelihood of engaging audiences in illusory interactions. Results suggest that PSRs experienced significant growth during the pandemic, particularly PSRs with media personae more likely to invoke PSI among those who also increased their mediated social interactions with real-life friends. These findings support and extend the conclusions of the initial analyses: PSRs may serve a compensation function during social distancing, and increased exposure to real-life friends through screen media may blur the lines between the social and parasocial, increasing the value of PSRs during social distancing. (PsycInfo Database Record (c) 2021 APA, all rights reserved) Impact Statement Individuals develop affective bonds with favorite celebrities and fictional characters known as parasocial relationships. Parasocial relationships provide companionship, especially when the liked media personae are depicted performing cues that encourage illusory interactions among viewers and when individuals are dependent on mediated social communication to sustain their real-life social relationships. The function of liked media personae as components of individuals' social circles more closely mimics real-life friends during periods of media dependency and, in turn, could serve beneficial emotional and coping purposes during global crises that stymie social relationships. (PsycInfo Database Record (c) 2021 APA, all rights reserved)

THE ATTRACTIONS ELEMENTS OF TELEVISION ADVERTISING AND THEIR RELATIONSHIP TO CONSUMER PREFERENCE

The research aims to study the elements of attraction in television advertising and determine their relationship to consumer preferences, the extent to which the sample (250) watches television advertisements, and the motives for viewing. Males and females, and the statistical program spss was used to analyze the results using percentages, arithmetic mean, correlation coefficients ch2, Pearson’s coefficient and Alpha Cronbach for the stability of the test, and the research came to the conclusion that the percentage of watching television advertisements is good motivated by the identification of new goods and services in the market, as advertisements sometimes achieve consumer preferences, and the most prominent The forms that appeal to the sample are the lyrical form in the presence of favorite stars and celebrities as they are the most attractive methods in advertisements, and we found that the relationship is not significant between the motives for viewing advertisements and achieving consumer preferences. between the methods of attraction in advertising and the extent to which the advertisement achieves the preferences of the to a consumer.

Idol Worship: How Does It Influence Fan Consumers' Brand Loyalty?

The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and increase their brand equity. Fan consumers demonstrate passion and admiration for their idols, and this psychological phenomenon affects their cognition of brands that are endorsed by their favorite celebrity figures. The purpose of this study was to explore the influence mechanism that propels fan consumers’ brand loyalty and the mediating effects of brand passion and brand attachment. Our results revealed the following key findings: (1) brand personality attraction, perceived emotional value, brand-based self-realization, and relatedness needs satisfaction have a significant effect on brand passion; (2) perceived emotional value and relatedness needs satisfaction have a significant effect on brand passion attachment; (3) brand passion can directly affect brand loyalty, but it also indirectly affects brand loyalty through brand attachment; (4) brand personality appeal, brand-based self-realization, and relatedness needs satisfaction can influence brand attachment through brand passion and ultimately have an impact on brand loyalty; (5) brand perceived emotional value and relatedness needs satisfaction affect brand loyalty through brand attachment. These findings have several implications for enterprises that want to meet fan consumers’ emotional needs, enhance brand loyalty through the use of idol brand endorsement, or implement brand campaigns that involve idols.

SOCIAL MEDIA, CELEBRITY SINGLE PARENTHOOD AND THE YOUNG PEOPLE IN UMUAHIA, ABIA STATE NIGERIA

This study examined the emerging trend of celebrity single parenthood and its effects on the young people in Umuahia using the social media platform. The study adopted the survey research method in order to collect relevant data, while it was also anchored on two theoretical frameworks namely the modeling theory of communication and media ecology theory. The study drew a sample size of two hundred and fifty (250) respondents from Umuahia metropolis in Abia state and surveyed young people between the ages of 15 and 27. The instruments used for gathering the data were questionnaire and interviews. Findings from the study showed that the phenomenon of celebrity single parenthood has been on the increase in Nigeria, and are constantly portrayed and showcased on the social media. On the other hand, the young people are impressionable and therefore assimilate and emulate the lifestyles projected on the social media by their favorite celebrities including single parenting. The researchers recommend that there should be a concerted effort by parents, guardians and the religious bodies to counsel the youths on sexual and productive health issues as well as emulating the ethics, norms and values of the Nigerian cum African culture.

Celebrity Relationships + What's Next for PsychEverywhere! Interview With Ngoc Bui, PhD

Do you seek getting to know your favorite celebrities? Or would you rather become them? Psi Chi President Dr. Ngoc Bui unpacks our very real relationships with celebrities!

I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic

Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence. Influenced customers subsequently recommend those influencers to others. No concrete scale of recommendation is available so far. This research also conceptualizes, develops, and validates a scale for recommendations. In this study, 451 respondents answered questions about the influencers they follow. Normality, reliability, and validity were used for hypothesis testing. Results show the positive and direct impacts of all proposed hypotheses. The findings contribute to the literature by presenting a balanced approach to studying two parallel yet integral aspects of influencer marketing: the influencer and the consumer.