Drinking the Kool-Aid Christine Leigh Heyrman (bio) Adam Morris. American Messiahs: False Prophets of a Damned Nation. New York: Liveright, 2019. xvi+413 pp. Appendices, notes, bibliography, and index. $28.95. The grifters swarm. They infest the capital's corridors of power, the channels of cable news and talk radio, the business communities of Wall Street and Main Street. Dazed and distracted as we are by the confidence men and women who abound in the nation's politics and media, commerce and finance, it is easy to forget that America's religious life, present and past, has afforded as many opportunities for hustlers. Faithful only to W.C. Fields' dictum, "Never give a sucker an even break," traffickers in the spiritual realm have gained—and continue to gain—profit, power, and prestige by exploiting their followers' desperation and by promising that they alone offer solutions. Adam Morris's American Messiahs focuses on a particular subset of those frauds—and a smaller number of true believers—who identified themselves as divine beings and founded communes that rejected private property, sex, marriage, and the family. In his view, a direct lineage connects Ann Lee, who midwived Shakerism in the late eighteenth century, to Jim Jones, the holy-rolling socialist who founded the Peoples Temple and the Guyana commune of Jonestown. To reconstruct that genealogy, Morris takes the reader on a long, strange trip, one that starts with some of the religious communities of the early republic and makes stops among the devotees of spiritualism and mind-cure of the nineteenth century and at the Depression-era Peace Mission of Father Divine. More than any other messiah, Jones fascinates the author. The ministry of this would-be savior ended in the largest loss of American civilian lives to occur on a single day until the terrorist attacks of September 11, 2001. Jones directed the mass murder-suicide that resulted in the deaths more than 900 people, more than one-third of them children or adolescents. By now, many have forgotten—or never heard of—the Jonestown massacre of 1978, but media coverage of how most of Jones's followers met their end by drinking poisoned fruit punch inspired an expression that endures to the present. "Drinking the Kool-Aid" has come to refer to an inability or unwillingness to be disabused of falsehoods—even when confronted with facts—often out of a sense of loyalty to group identity. The phrase implies the complicity of [End Page 458] an individual or a group of people in their own deception. They are suckers who do not want an even break; better to risk being hoodwinked than to feel isolated, defenseless, and under attack. Over more than two decades, Jones perfected his potent appeal, drawing an ever-wider following from adherents who thirsted for justice. As a young minister in the 1950s—first with the Methodists and then the Pentecostals—Jones worked to integrate the churches of Indianapolis. As his reputation for miraculous cures spread and crowds flocked, Jones aimed to translate that popularity into a broad-based movement for change with sermons that advocated both racial equality and socialism. The church he founded, the Peoples Temple, drew mainly from that city's black working class; his congregants translated their pastor's message into action by operating nursing homes and free restaurants as well as by offering employment services and counseling for addicts. By the mid-1960s, Jones had abandoned even his initial pretense to Christian orthodoxy. He took to claiming that he was the reincarnation of the monotheist Pharaoh Ikhnaton, the Buddha, Jesus, and Lenin and to launching pulpit attacks on the Bible's "Sky God," a deity he dismissed as an arch-villain responsible for the world's ills. To delusions about his own divinity, Jones added warnings of an impending nuclear holocaust, an obsession which prompted the preacher and many of his followers to move to California in 1965. Once on the West coast, Jones continued to provide aid to the elderly, poor, and desperate, and he positioned himself as a civil rights leader, hoping to invite comparisons with Cesar Chavez, Angela Davis, and the Black Panthers. His progressive ministry attracted a...
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