Fast Moving Consumer Products Research Articles

Influence of Artificial Intelligence Among Purchase Behaviour of Fast-Moving Consumer Goods

AI has transformed the FMCG industry in recent years by increasing productivity, reimagining long-standing procedures, and creating new avenues for innovation. Artificial intelligence is changing demand forecasting and inventory control in the FMCG sector. Information conveniently gathered from the 300 fast-moving consumer products buyers in the Palakkad District sample. The study's qualitative data were rated using a five-point Rensis Likert scale. With the use of SPSS software, one-way ANOVA and the Wilcoxon Mann-Whitney U test are used for statistical studies. The present investigation aims to understand the benefits perceived by customers of fast-moving consumer goods after the implementation of AI. It’s necessary to understand whether AI is effective in improving customer base for fast-moving consumer goods. The one-way ANOVA test results shows that is significant difference between levels of education and perception of consumers about Personalized Marketing and Consumer Engagement and Product Innovation and Development. The Wilcoxon Mann Whitney U test results shows that Gender has no impact on perception of consumers about benefits of AI in FMCG sector.

Effect of Stakeholder Involvement on Project Management Success in Nigeria's Fast-Moving Consumable Goods Industry

In the FMCG sector of Nigeria, the study examined the impact of stakeholder participation on project management success. The study was simplified in order to assess the degree to which stakeholder engagement, support, and involvement effect project goals for a set of fast-moving consumer products in Nigeria. The study's qualitative design involved choosing seven FMCG companies in Nigeria: Dangote Sugar Plc, Nigerian Breweries Plc, Nestle Plc, Cadbury Nig Plc, Nigerian Breweries, Guiness Nig Plc, and Unilever Nig Plc. In order to create a cross-sectional period of 70 observations, secondary data on stakeholder involvement, support, and participation as well as the accomplishment of project objectives were sourced and gathered from yearly financial statement of account and Business Source Premier from 2013–2022. The data were subjected to panel regression analysis, and the results demonstrated that among a group of selected FMCGs in Nigeria, stakeholder involvement and participation have positive and significant effects on project goals, whereas stakeholder support has a negative and insignificant impact. Thus, it is concluded that one of the elements influencing project management performance in Nigeria's FMCG business is stakeholder involvement and participation.

Sales and Marketing at Hindustan Unilever

The biggest FMCG company in India, HUL, strives to build a brighter future with its top-notch products and services. Thus, an effort has been made to learn about the numerous steps taken by HUL to appeal to the rural market. With revenues of 163 billion rupees and a net profit of 21 billion rupees in 2008, Hindustan Unilever Limited (HUL), a Unilever subsidiary, was India's largest Fast Moving Consumer Goods firm. Despite having a CAGR of 22% for sales and 32% for profits in the 1990s, HUL only saw a CAGR of 4.96% for sales and 7% for net profits from 1999 to 2008. In order to achieve its organisational growth and profitability goals, HUL had to make adjustments to its people management strategy and practises as a result of stagnant sales between 2001 and 2004 and the more volatile environment in the expanding Indian consumer market. The case discusses HUL's marketing and human resources strategies from 1999 to 2008. The fast-moving consumer products business is experiencing an unprecedented amount of uncertainty as customer tastes and preferences change at an exponential rate. This essay investigates how emerging organic and natural product firms, like Patanjali, are vying for market share against well-established behemoths like Hindustan Unilever. Consumer perceptions are sampled through a survey in this study, and the findings are then analysed to see how customer demographics connect to brand perception and, in turn, purchasing behaviour. Rural marketplaces have become more important recently since rural populations' purchasing power has significantly increased as a result of the general expansion of the economy. Due to the green revolution, the rural regions are consuming a lot of produced goods from the industrial and urban sectors. In this situation, a unique marketing tactic known as rural marketing has arisen. This article makes an effort to learn about the many steps HUL has done to engage rural consumers. The market leader and biggest company in the FMCG sector in India is Hindustan Unilever. HUL was the first business to enter the rural Indian marketing sector.

Evaluation of Storage Control Points and Implicated Pathogens on Fast Moving Consumer Goods in Suburbs of South-western Nigeria

Food borne illness prevention system will depend on the extent of food safety control in place through food production, processing, distribution, keeping food at safe temperature and using safe water and raw materials. These stages of production are some of the important points determining food safety. This suggests the need to implement strict hygienic control measures along the food production chain during manufacturing, handling, storage and commercialization of foods. Ninety samples comprising of fifteen Milo (beverage), fifteen golden Morn (cereal), fifteen Maggi (seasoning), fifteen Lucozade boost (energy drink), fifteen Gala (Sausage) and fifteen Indomie (noodles) were collected from five stores of various shops in Lagos, Agbara and Sango Ogun State, Nigeria. Samples were processed and cultured using pour plate and streak plate techniques. Samples were cultured in five media consisting of four selective media and a basal media; Maconkey agar, Mannitol Salt agar, Salmonella Shigella agar, Eosin Methylene Blue agar and Nutrient agar. Differentiation and isolation of various isolates were based on gram-staining technique and biochemical reactions using OXOID MICROBAT TM identification kits. The in vitro assay revealed the presence of five bacteria species namely Staphylococcus aureus, Klebsiellia oxytoca, Proteus mirabilis, Yersinia pseudotuberculosis and Morganella morganii. Prevalence of the various isolates in the culture were found to be 67.66%, 11.27%, 9.77%, 7.51% and 3.75% respectively. The highest colony count (140.6) was obtained from samples (Maggi) from Agbara while the lowest colony count (21.0) was obtained from (Milo) Sango. The mean bacteria load of the isolates was 1.0*107CFU/ml. It was concluded that the hygienic quality of the sampled fast moving consumer products in term of microbiological standards compare favourably with international benchmarks as defined by Codex Alimentarius Commission all the observed ranges of aerobic colony count fall well below the upper threshold of microbial levels for class A products.

Regulation of Sun Protection Products in the EU.

Unlike more "traditional" cosmetic products, sunscreens do not sit inertly on the skin, providing a simple decorative effect. Their recognized and important contribution to public health has led many regions in the world to treat them as drugs or special cosmetics. Against the trend at that time, in 1976, the EU legislator already took a conscious decision to treat and regulate sunscreens as fast-moving consumer products. Since then, the EU Cosmetics Directive/Regulation balances the need for strict safety and efficacy requirements, with need for rapid innovation and easy consumer availability. Whilst the EU Regulation considers that "all cosmetic products are equal," sunscreens are clearly "more equal." In several areas of the legislation, specific requirements or guidance for sunscreen products have been introduced over the years. Whilst staying in the overall spirit of the legislation, these requirements take into account the specificity of sunscreens with regard to ingredient safety (positive list for UV filters), product safety assessment (photostability, deliberate exposure to UV light), minimum efficacy (UVA/UVB), efficacy testing (standardized test methods) and labelling (clear use instructions, non-misleading information to consumers). The article presents the history of the EU Cosmetics Regulation, its main requirements, where applicable, and specific considerations relating to sunscreens are highlighted and explained.

Materials Management and Productivity of Fast Moving Consumer Goods Companies in Nigeria: A canonical Correlation Approach

In this paper, the effect of material management on productivity level of fast moving consumer products enterprises in Nigeria was assessed. The survey design was employed and questionnaire was the major instrument of data collection designed via two material management dimensions (raw materials and work-in- progress) and productivity dimensions (material efficiency and yield). Questionnaire were administered to three hundred and seven (307) respondents and data obtained were analyzed using Canonical correlation. Results of canonical correlation analysis revealed that the combination of material efficiency and yield (productivity proxies) had a statistically significant relationship on sets of material management being measured by raw material and work-in-progress. The study concludes that improvement in material management will increase the productivity of FMCG companies in Nigeria. Given the results of the study, improvements in material management is needed such that material requisition and conversion units should ensure that required materials for production of goods are those put into the production process in order to realize efficiency of production and superior yield of finished goods by fast moving consumer products organizations. In addition, fast moving products companies should ensure maintenance of optimum level of material resources in its store room and reduce unhealthy practice in material usage that are pivotal to reducing productivity.

FACTORS INFLUENCING ATTITUDES AND BEHAVIORAL INTENTIONS TO USE JUST WALK OUT TECHNOLOGY (JWOT) AMONG BANGKOK CONSUMERS

Just walk out technology (JWOT) is one of the latest innovations in the retail business. This is the first empirical study done to predict Thai consumers' attitudes and intentions to use JWOT. Bangkok is not only known for rising urban development but also the market tester for many fast-moving consumer products. The purpose of this study is to find the important factors and explain the relationship between these factors towards the attitude and behavioural intention to use JWOT among consumers in Bangkok, Thailand. Data was collected through an online questionnaire from 400 respondents who reside in Bangkok. The findings show the relationship between the original TAM constructs and one external factor (social norm). However, perceived entertainment value, trust, and technology anxiety are not significant in the prediction of JWOT adoption. Differences in demographic characteristics and shopping habits were found to have effects on the overall technology acceptance.

Estimating reach of social impact products: A model to standardize the calculation of product reach in data-scarce settings.

BackgroundSocial impact interventions often involve the introduction of a product intended to create positive impact. Program decision makers need data to routinely review product delivery as well as predict potential outcomes and impact to optimize intervention plans and allocate resources effectively. We propose a novel model to support data-driven decision-making in data and budget-constrained settings and use of routine monitoring to ensure progress towards program outcomes and impact.MethodsWe present a complete model to estimate product reach of durable and fast-moving consumer products, which includes required inputs, potential data sources, formulas, trade-offs, and assumptions.ResultsWe illustrate the use of the model by applying it to the case study of fortified rice introduction in Brazil and estimate that the intervention, which aimed to improve nutrition status and health outcomes reached 2.4 million consumers.ConclusionsThe model can cover a broad range of social-purpose interventions that involve the introduction or scale-up of various types of consumer products. It provides a relatively simple, comprehensive, flexible, and usable framework to estimate product reach, an indicator that can be an input into impact estimates or, in many scenarios, the actual endpoint of the intervention.

Factors influencing the attitudes and behavioural intentions to use just walk out technology among Bangkok consumers

Just walk out technology (JWOT) is one of the latest innovations in the retail business. This is the first empirical study done to predict Thai consumers' attitudes and intentions to use JWOT. Bangkok is not only known for rising urban development but also the market tester for many fast-moving consumer products. The purpose of this study is to find the important factors and explain the relationship between these factors towards the attitude and behavioural intention to use JWOT among consumers in Bangkok, Thailand. Data was collected through an online questionnaire from 400 respondents who reside in Bangkok. The findings show the relationship between the original TAM constructs and one external factor (social norm). However, perceived entertainment value, trust, and technology anxiety are not significant in the prediction of JWOT adoption. Differences in demographic characteristics and shopping habits were found to have effects on the overall technology acceptance.

Green Packaging – Reflection on Consumer Product Buying towards the Path of Environmental Sustainability

This research paper aims at identifying the consumer behaviour due to the value created by green packaging in fast moving consumer goods. The objective of estimating the green purchase behaviour based on the theory of planned behaviour had been empirically studied and analysed using factor analysis and structural equation modelling. The drastic consumer buying and discarding behaviour of fast moving consumer goods (FMCG) sachets and pouches, which are made up of plastic based flexible packaging materials ascends major source of environmental waste. Consumer willingness in understanding the burden created on the environment by such plastic based flexible packaging of fast moving consumer goods had necessitated this research work. Green packaging would certainly prove to be an innovative and creative method for a sustainable business and sustainable environment. The survey done by random sampling method from 520 Chennai consumers of Tamilnadu, India, had identified the consumer's buying behaviour due to the value creation caused by flexible packaging, its impact on environment and green packaging. The results of this study show that by capturing the benefits of green packaging, fast moving consumer products industries will translate their environmental friendly actions in to profits, considering the green consumers as potential consumers who could afford towards environmental protection by purchasing the products which used green packaging through value creation.

Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises

Supply chain management is vital in creation of brands by small and medium enterprise in the fast moving consumer goods industry in Kenya. This case study focused on studying influence of Supply Chain Management Practices to branding of fast moving consumer products by smalland-medium enterprises in Kenya. This study being a descriptive research adopted both qualitative and quantitative research approaches in gathering, recording analyzing presenting and interpreting the findings and came up with various conclusions and recommendations. Both primary and secondary data were collected from both primary and secondary sources. Questionnaires were issued and also the existing literature reviewed. Data collected was then analyzed through descriptive statistics. Percentages and frequency tables are used to summarize the research findings. The results of the study have been used to generalize on supply chain management practices for branding by small and medium enterprises in Thika Town and in Kenya as a country. Finally recommendations have been made from which various strategies that favour branding can be founded.

Identification and assessment risks in maintenance operations

Purpose – The purpose of this paper is to identify the risks and methods for their assessment in the case of maintenance activities in Sri Lanka. The main objectives were to identify the occupational risks in maintenance work and the risk assessment methods in place and their drawbacks in the Sri Lankan context. Design/methodology/approach – The identification and assessment of risks were undertaken through a study of three fast-moving consumer products manufacturing organisations. The relevant data were collected through personal interviews and site visits. Findings – Most typical risks associated with maintenance are cuts, slips and falls, with severe or fatal injuries as the result of negligence of SOP and failure to use the PPE. Checklists, brainstorming and decomposition techniques were identified as the preferred methods in maintenance for risk identification while a risk rating matrix is used for risk analysis. Lack of awareness and indifference towards risk assessment; make effective risk assessment very difficult. These drawbacks can be minimised by education, systematic training and enforcing rules, regulations and procedures for controlling risks. Originality/value – Studies on maintenance worldwide have identified several maintenance-specific risks such as working at heights, the pressure of time, etc. However, there is a dearth of published research on risks and risk assessment methods in maintenance in Sri Lankan context. The findings highlighted the safety risks and risk assessment tools entailed in the maintenance operations of manufacturing organisations. The findings will be useful for those in maintenance operations in managing risks effectively through designing work environments that are risk-free.

Effectiveness of Celebrity Advertisement on Select FMCG – An Empirical Study

The practice of celebrity endorsements has proliferated over time. In the past decade celebrity advertisement has been the most prevalent and successful form of advertising. Reason for this is that celebrities are considered to demonstrate a number of dynamic personality. Now days it has become a pervasive element of advertising industry especially in India. The present research begins with the review of existing literature available on effectiveness of celebrity endorsements which provides an insight into the research topic. The data is collected through a questionnaire a quantitative method is used for this research to investigate the opinion of the consumer towards celebrity advertisements on selected fast moving consumer products. The data is collected through a questionnaire method with a sample size of 500 consumers and analyzed with statistical tools such as percentage analysis and parametric T test. Finally, the results of the study prove that celebrity advertisements have a positive effect on the consumers of FMCG. The aim throughout this study is to present the relevant academic theory determining the effectiveness of celebrity advertisement on selected FMCG.

Consumer response to brand renaming as part of an international standardisation strategy

This article deals with the problem of changing names of fast moving consumer products as it is often inevitable when pursuing international brand standardisation. The authors focus on the crucial question of how customers cope with such brand name changes and present a new model of consumer reactions. In order to gain a better understanding of the underlying psychological processes when consumers are confronted with name changes, annoyance about the name change is introduced as an intervening variable, with perceived fit between original and new brand name and attachment to the brand as determinants. An empirical investigation in two fast moving consumer good categories in Germany, using structural equation modelling, largely supports the hypotheses. On the basis of the empirical findings, practical implications and future research directions are presented.

Brand Choice of Older Chinese Consumers

This study explores brand choice behavior of older Chinese consumers in comparison with the X-generation (aged 18-35 years). Based on a survey of 23,174 respondents from five major cities on their purchase behavior of 397 brands across eight categories of fast moving consumer products, we have found that old consumers share many similarities of brand choice behavior with the X-generation, though some significant differences do exist. Theoretical and managerial implications of the findings are discussed.

Building Brand Relationships Through Value for Money- An Indian Perspective

Consumers tend to develop a relationship with the brands by offering their trust and loyalty. Equity of a brand can also be defined in terms of this relationship. The feelings evoked by brands can be studied at the cognitive level as a function of brand attributes and value for money, at the affective level in terms of brand affect and brand trust and further at the cognitive level, as behavioural intention leading to action loyalty. In the Indian context, value for money is an important construct determining the relationship of the consumer with the brand. The study outlines an empirical model of brand relationships that provides diagnostic data to support the management of brand relationships in the fast-moving consumer products category-toiletries.

Integrated production and distribution scheduling on a Europe-wide basis

We consider a large-scale scheduling problem in which three multipurpose production facilities in different countries supply a large portfolio of fast moving consumer products to the European market. The operation of each multipurpose plant is characterised by complex internal decisions concerning the allocation of production resources over the week-long planning horizon considered. In addition, there is a large degree of inherent flexibility in the overall system, particularly regarding which warehouses are served by which plant. As a consequence, in order for the most efficient schedule to be found, all three plants must be considered in detail and simultaneously as one large production system. We achieve this by using a very general scheduling representation allowing important features such as equipment change-overs and limited intermediate storage to be modelled. As the size of this fully detailed formulation is beyond the scope of current computing resources, we generate an approximate formulation from it in a formal way by aggregating constraints. Its solution gives a tight upper bound on the production capacity of the system and allows the problem to be decomposed into smaller sub-problems, each involving a single plant. Solving these sub-problems involves finding a detailed schedule separately for each plant using production targets set by the aggregate solution.