Fast Food Sector Research Articles

The Influence of Country of Origin; Purchase Price Satisfaction at KFC Wahid Hasim

This study aims to analyze the influence of Country of Origin, Price, and Servicescape on Purchasing Decisions at Kentucky Fried Chicken Wahidin Gresik. This study uses a quantitative method with a causality approach to test the cause-and-effect relationship between variables. Data were obtained from 180 respondents selected using a purposive sampling technique, with the criteria of customers who live in Gresik Regency, have purchased at Kentucky Fried Chicken Wahidin Gresik, and are aged <18 to >35 years. The results of the analysis show that Country of Origin has a significant influence on Purchasing Decisions through the attributes of production innovation, design, quality, and image of the country of origin. Price also has a significant effect on indicators of affordability, price suitability with quality, and price competition. In addition, Servicescape plays an important role in influencing customer decisions through the physical environment, spatial layout, and symbols. This study confirms that these factors significantly influence consumer purchasing behavior in the fast food sector. The positive influence of Country of Origin, Price, and Servicescape on purchasing decisions. The practical implication is that companies need to continue to pay attention to service quality, price management, and restaurant atmosphere to improve customer experience and sales volume.

Analyzing the Fast-Food Marketing Strategies Impacting Consumer Buying Behavior

Kentucky Fried Chicken (KFC) has long been a dominant player in the global fast-food industry, known for its distinct fried chicken offerings. This study explores the effect of KFC’s marketing strategies on consumer buying behavior, using the marketing mix framework (4P: Product, Price, Place, Promotion). Primary data were gathered from a survey of 150 consumers in Malaysia via Google Forms, while secondary data included company reports and industry publications. Regression analysis was employed to determine the relationship between the independent variables (product, price, promotion, and place) and consumer buying behavior. Results indicated that product, price, and promotion significantly impact consumer decisions, with the product being the most influential factor (beta = 0.525). Price and promotion also had positive, albeit smaller, effects, while place was statistically insignificant. The R² value of 0.755 suggests that 75.5% of consumer behavior variation can be explained by these factors. These findings underscore the importance of product differentiation and effective promotional strategies in shaping consumer preferences, while the role of physical locations may be diminishing in the fast-food sector due to the rise of delivery services

The Role of Family Members on Decision Making Related to Fast Food

When it comes to consumer behavior, the impact that family members have on choices surrounding the consumption of fast food is a significant factor that plays a vital role. An investigation of the ways in which the dynamics of families influence preferences, choices, and consumption patterns within the fast-food sector is presented in this paper. The purpose of this study is to expose the complex web of decision-making processes that occur inside families by analyzing the roles and dynamics that exist within families, such as parental authority, sibling influence, and preferences that are passed down from generation to generation. In addition, it investigates the role that family norms, beliefs, and socio-economic backgrounds have on the decisions that people make about fast food, offering insight on the ways in which these elements jointly affect consumer behavior. For marketers and politicians who want to encourage healthy eating habits and address social problems connected to nutrition and health within family groups, it is essential to have a solid understanding of these interactions.

Electronic Marketing and Customer Retention in the Fast Foods Industry in Yenagoa, Bayelsa State

Fast food businesses are known to be affected by some existential problems. This economic sector faces problems ranging from insufficient capital, lack of efficient manpower, inefficient management, fraud, and inability to analyse and capture market opportunities. Other problems also include marketing problems, research inefficiencies and production problems such as poor standardisation and low-quality products to mention but a few. In a quest to find lasting solutions to these problems, governments in Bayelsa State both at the state and local levels have been embarking on programs geared towards the development of businesses in the state especially the fast food sector which is very popular in the state. Authors have argued that the adoption of e-marketing has been found to improve firm performance. E-marketing is gradually gaining prominence as a tool for gaining competitive advantage and this has implications for marketing practice in Nigeria. The primary objective of this paper, therefore, is to review the current situation of e-marketing in Fast food restaurants in Nigeria and will also digress to understand its effect on customer retention, given that there are different levels of development of e-marketing in all countries. In line with the foregoing, the study used a cross-sectional survey design method based on an array of information collected from the population. The study target Sample size for the study was 138 customers drawn from the five selected fast food restaurants in Yenegoa. After an extensive analysis of the data gathered from administering structured questionnaires, the study revealed, among others, that Social media marketing has a significant influence on customer retention among customers of fast foods in Yenegoa, Bayelsa state. From the analysis of the hypothesised variables, the study concluded that there is a positive relationship between the independent variables (social media marketing, email marketing and online advertising) and the dependent variable (customer retention). Thus, on the basis of the findings and conclusion of the study, the researcher recommended, among others, that Fast food restaurants should pay strong attention to social media tools like Facebook, Instagram, WhatsApp etc to reach both potential and current customers to enhance retention.

Rancang Bangun Aplikasi Sistem Pemesanan Konsumen Pizza Hut Delivery Tulungagung Berbasis Website dengan Teknologi Quick Response Code (QR)

Pizza Hut Delivery is a retail company operating in the fast-food sector. In the manual ordering system, customers must either visit the outlet for take-away or call the call center for home delivery. This study aims to provide a solution for the Pizza Hut Delivery outlet in Tulungagung, allowing customers to place orders online. Through this system, customers can order directly via their gadgets or smartphones for both take-away and delivery services. The research utilizes the waterfall model with PHP as the programming language and MySQL as the database server for data storage. The system is also equipped with Quick Response (QR) Code technology, enabling easy access to the Pizza Hut Delivery Tulungagung ordering website.

Investigating the Diverse Factors Influencing Employee Motivation in the Fast-Food Sector in Zimbabwe: A Comprehensive Literature Review

Investigating the Diverse Factors Influencing Employee Motivation in the Fast-Food Sector in Zimbabwe: A Comprehensive Literature Review

Strategic Management Analysis at McDonald's Fast Food Restaurant, Perdatam Pasar Minggu

McDonald's, as one of the franchise companies that has a global reputation and is known almost all over the world, operates its business in the fast food sector. The object of this study is McDonald's located in Perdatam, Pasar Minggu. This research method is qualitative, with a qualitative descriptive analysis approach and SWOC analysis. Data collection was carried out by direct observation and interviews with the relevant resource persons in this study. The results showed that, McDonald's features a food menu that is famous for being delicious and diverse, including packaged menu choices, McDonald's consistently displays food product innovations to attract the attention of its consumers. McDonald's success lies not only in its taste excellence, but also in its ability to constantly adapt to changing consumer trends and tastes. The company continues to carry out various management strategies including vigorous promotions involving various media such as social media, television, radio, newspapers, and banners and McDonald's marketing strategies are designed very practically to stay ahead of its peers in the highly competitive fast food industry. The company's internal factors, especially its strengths, are always able to outperform its weaknesses. McDonald's managed to maintain its position in the market by presenting a combination of menu diversity, quality, and product innovation that became the main attraction for customers. Its ability to continuously compete and remain relevant in the market keeps McDonald's as a leader in the fast food industry, maintaining its edge amid fierce competition and ever-changing business dynamics.

Golden Arches of Success: Enhancing Customer Relationship Management at McDonald's, Wide Angle, Ahmedabad

Customer Relationship Management (CRM) is crucial in the retail business, especially in the highly competitive fast-food sector. This research examines the customer relationship management (CRM) strategies used by McDonald's, Wide Angle in Ahmedabad. The objective is to get insights into their methods of managing customer relationships and improving corporate performance. The goals include evaluating current CRM strategies, identifying strengths and areas for improvement, and offering practical suggestions to increase CRM performance. The study used a qualitative research methodology, including semi-structured interviews with branch managers to get in-depth understanding of McDonald's customer relationship management (CRM) activities. The key results include McDonald's tactics for managing data, techniques for segmenting customers, avenues for contact, and programmes for fostering loyalty. The investigation demonstrates a significant focus on customisation, the use of technology, and the incorporation of client feedback methods. The strengths that have been highlighted include the implementation of comprehensive communication strategies and the successful implementation of loyalty programmes. On the other hand, the problems that need to be addressed are the integration of feedback into practical and effective initiatives.

Kids Influence Their Parental Decision Making in Purchasing Fast Foods

This study investigates how Pakistani children influence parental decisions in the fast-food sector despite awareness of its adverse effects amidst a rising trend of fast-food consumption due to time constraints and parental concerns about nutrition. It aims to explore this relationship and assess parental roles in mitigating children's influence. Addressing a research gap, the study examines children's impact on fast-food purchases in Pakistan, considering parental responses and the industry's adaptation to local preferences. Qualitative data collection identifies factors such as time availability and advertising that shape parental decisions. Recommendations include healthier offerings from fast-food companies and parental guidance for balanced eating habits. This research contributes to understanding the dynamics of children's influence on parental decision-making in fast-food consumption, potentially promoting healthier choices among Pakistani children, while also suggesting areas for further investigation.

Analysis of Price, Product Quality and Location on Purchasing Decisions (Case Study at D'Top Chicken & Burger, Responsibility Branch)

D'Top Chicken & Burger is a franchise business operating in the fast food sector that sells processed food products. Made from fried chicken, it can be combined with other menus. This study aims to analyze the effect of price, product quality and location on purchasing decisions and what factors influence purchasing decisions at D'Top Chicken & Burger, Keuntungan Branch. The approach used in this research is a quantitative approach. Data collection techniques were carried out using observation, interviews, questionnaires, documentation and literature study. The sample determination technique used nonprobability sampling, with incidental sampling, obtaining 100 respondents. The statistical analysis techniques of this research include validity test, reliability test, classic assumption test, t test, F test, coefficient of determination (R2), and multiple linear regression analysis with the help of SPSS. The results in this study show that price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, location has a negative and insignificant effect on purchasing decisions. D'Top Chicken & Burger, Kenggungan Branch, pays more attention to places of business such as expanding parking lots and supporting infrastructure to create a sense of comfort.

A Comparison Between Strategy at Mcdonald’S and Burger King

This paper will compare the strategic analysis of McDonald's and Burger King. This is mainly achieved by conducting a more detailed comparison of variables such as market strategy analysis, internal corporate structure, consumer preferences, and market expansion. Make side-by-side comparisons of marketing advertisements, price plans, marketing tactics, business structures, and other factors. The majority of people consider McDonald's to be the industry leader in fast food. McDonald's was established earlier and has more advanced technology than Burger King. According to preliminary investigation, McDonald's possesses technological and marketing resources that are comparatively complete, and also has relatively humanized employee benefits. For instance, McDonald's will offer flexible work schedules to its employees and will encourage recent graduates to seek for high-level positions, providing chances for young people. In addition, allowing female employees to work while taking care of their family is incredibly humane for them. Work. One of the reasons Burger King lags behind McDonald's in most marketing methods could be that the company has gone bankrupt and is currently dealing with considerable staff unrest. In order to appeal to consumers' psyche, McDonald's frequently introduces specials, follows the most recent fashions, and finishes them with $0.99. Burger King and McDonald's have various positionings in their respective industries, according to preliminary investigation and comparison. McDonald's, which came on the scene before Burger King, is comparable to a leader in the fast food sector. Additionally, Burger King is comparable to a rival in the fast food sector. However, Burger King has also seized numerous commercial chances with its audacious advertising strategies.

Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector

The food industry has made substantial investments in the promotion of healthy eating as part of an active lifestyle. These actions are usually part of companies’ corporate social responsibility (CSR) strategies that have a dual purpose: social and business. CSR is built on a network of mutually beneficial relationships between a company and its stakeholders. Therefore, the positive perception of CSR initiatives has an influence on the trust and loyalty of stakeholders. Based on evidence about the effects of the perception of CSR on stakeholder behaviour and on company evaluation, this study proposes and tests a conceptual model of the relationship between CSR perception and customer loyalty in the context of a very important and specific topic and group: healthy eating and millennial consumers. The study employs a quantitative method and structural equation modelling (SEM) with data collected from 500 online surveys. The study also evaluates the influence of other variables: consumers’ interest in fast food companies’ CSR initiatives related to healthy eating (INTEREST) and CSR communication on healthy eating via social media (COMMUNICATION), but unlike previous research, it focuses on variables that can be conditioned by companies. The results confirm the relationship with respect to CSR in general terms, but do not do so in relation to healthy eating. In this case, influence is conditioned by moderating variables, which suggests that COMMUNICATION influences company evaluation only when customers have a prior interest in such initiatives and when correct CSR communication exists on social media, which also affects this relationship, although in a negative direction. This research supports the academic current that promotes CSR as an investment that benefits both the company and society.

Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR)

Life has gotten faster for the majority of people in tandem with society's rapid development. For the rise in time expenses and many other variables, the catering industry has ushered in an era of diversity, with countless types of business and deeper product segmentation. Due to its quickness and convenience, fast food has steadily developed into one of the catering service types with the quickest growth rates in the catering industry in an effort to keep up with changing dietary ideals and consumer preferences as well as the quickening pace of life. This situation begs the question: Who controls the fast food sector in reality? What kind of trend is the fast food sector creating in our nation considering how late it was introduced in China? This article will start from company introduction (products provided, development history, market size), company strategy (business model, operating indicators), recent financial situation (operation capacity, financial structure, solvency and other financial ratios), and future prospects (valuation, price/earnings ratio, stock trend).

Pengaruh Komunikasi, Kerjasama Tim Dan Reward Terhadap Kinerja Karyawan Mcdonald’s Sri Ratu Kediri

This research is motivated by the fact that in a public company operating in the fast food sector, human resources are very important in achieving company goals. The aim of this research is to explain the influence of communication, teamwork and rewards on employee performance. This research method uses a quantitative method using a questionnaire as data. This research uses a saturated sample method. The sample in this research was all 53 employees. The technique used to analyze the data is the SPSS 25 program. The data analysis technique in this research is multiple linear regression analysis, coefficient of determination (R2), t test and F test. The results of this partial test (t) show that the communication variable has a significant value of 0.030 < 0.05, which means that the communication variable partially or significantly influences employee performance. The teamwork variable has a significant value of 0.045 <0.05, partially influencing or being significant on employee performance. The reward variable has a significant value of 0.901 > 0.05 and partially does not have a significant effect on employee performance. And the F test results show that the variables of communication, teamwork and rewards have a significant effect on employee performance with a significant value of 0.000 < 0.05. So it can be concluded that communication and teamwork partially have a significant effect on employee performance, while rewards do not have a significant effect on employee performance. And simultaneously these three variables have a significant effect on the performance of McDonald's Sri Ratu Kediri employees.

Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia

Page Header Online Submissions Call for Papers Contribution and Fee Student Edition Author Guidelines Focus and Scope Publication Ethics Peer Review Process Editorial Team Open Access Policy Open Access Statement Plagiarism Policy Copyright Notice Archiving All Issues Contact RJI Main logo TEMPLATE JOURNAL TOOLS CONTACT ONLINE Visitor Stats Supported by JOURNAL HELP USER You are logged in as... editorjcda My Profile Log Out NOTIFICATIONS View (341 new) Manage LANGUAGE Select Language English JOURNAL CONTENT Search Search Scope All Browse By Issue By Author By Title FONT SIZE Make font size smallerMake font size defaultMake font size larger INFORMATION For Readers For Authors For Librarians HOMEABOUTUSER HOMESEARCHCURRENTARCHIVESANNOUNCEMENTS##CALL FOR EDITORIAL TEAM## Home > Vol 6, No 3 (2023) > Singh Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee Abstract McDonald’s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumers’ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents. Recommendations and implications were discussed.

Minimum Wage Employment Effects and Labour Market Concentration

Abstract This paper shows that more highly concentrated labour markets experience more positive employment effects of the minimum wage. In the most concentrated labour markets, employment rises following a minimum wage increase. The paper establishes its main findings by studying the effects of local minimum wage increases on a key low-wage retail sector, and using data on labour market concentration that covers the entirety of the U.S. with fine spatial variation at the occupation level. The results carry over to the fast-food sector and the entire low-wage labour market and are robust to using proxies of labour market concentration available for a broader range of industries, such as the number of establishments and population density. A model of oligopsonistic competition can explain these effects: there is more room to increase wages in high-concentration areas where wages tend to be further below marginal productivity. These findings provide evidence supporting monopsonistic wage setting as an explanation for the near-zero minimum wage employment effect documented in prior work.

Exploring Motivations for Fast-Food Consumption at Global Chains in Sri Lanka: The Mediating Role of Social Influence

This exploratory sequential mixed-methods study examines the motives for dining at international fast-food restaurants in Sri Lanka, leveraging online data collection for both qualitative and quantitative phases. The initial qualitative phase, administered through an open-ended question online involving 356 participants, identified a range of motives informing the structured questionnaire that was used in the quantitative phase, which yielded 153 responses. The exploratory factor analysis highlighted four principal motives: Perceived Value and Quality, Personal Enjoyment and Variety, Social Influence, and Convenience, which align with the Consumption Value Theory to the greatest extent. The multiple regression analysis revealed the significant mediating role of social factors in determining the behavioral intention toward fast-food consumption. These findings show that in Sri Lanka's fast-food sector, consumer choices and preferences are multifacetedly shaped by a combination of personal preferences and social influences. The study's insights are crucial for international fast-food chains, underscoring the need to develop marketing strategies that align with the unique socio-cultural dynamics of the Sri Lankan market.

Impact of Fat Replacers on the Rheological, Tribological, and Aroma Release Properties of Reduced‐Fat Model Emulsion Systems and Processed Cheese

Impact of Fat Replacers on the Rheological, Tribological, and Aroma Release Properties of Reduced‐Fat Model Emulsion Systems and Processed Cheese

Peran Usaha Kecil dan Menengah (UKM) dalam Meningkatkan Kesejahteraan Masyarakat

The economic problems felt by the lower class of society who then run Small and Medium Enterprises (SMEs) independently, and this in Indonesia is a phenomenon that has indicators of rapid growth. The purpose of this study is to find out how the role and results of the implementation of small and medium enterprises in order to improve community welfare. Qualitative research methods. As for the results obtained, the Role of Small and Medium Enterprises in Prospering the Economy of Village Communities, namely as a seller of Fried Chicken or you could say fried chicken, must be familiar to the Indonesian people. The results of the research show that there are several indicators of successful community development through Fried Chicken fast food, including: a) The emergence of public awareness in increasing and developing potential as fast food entrepreneurs, b) The community also gets increased income from the fast food sector, c) The number of enthusiasts to open this small and medium business by producing Fried Chicken fast food

Educommunication 2.0 in food and physical activity. Study of mobile applications in the fast food sector

ABSTRACT This research article analyzes the educommunicative dimension of the mobile apps developed by the main franchise companies in the fast food sector from the perspective of CSR. The study follows an exploratory and descriptive research design that combines quantitative and qualitative methods, namely a descriptive analysis of a sample of apps belonging to eight leading fast-food companies and focus groups, respectively. For the focus groups, 25 students agreed to participate (n = 25). They were selected based on structural criteria established to guarantee internal homogeneity and heterogeneity. The results reveal an underutilization of the educommunicative potential of mobile applications and confirm millennials’ interest in the acquisition and practice of healthy habits and the use of mobile applications for this purpose. The study concludes that fast food companies must encourage and educate their publics about good eating habits and physical activity. Organizations, especially those that operate in sectors of social interest, must undertake mCSR actions to prevent and counteract social ills and meet the expectations of stakeholders. Mobile applications are excellent tools to support this endeavor. To overcome the main limitation of the study, it is necessary to complement it with quantitative research.