Fashion Style Research Articles

The Effect of Influencer Marketing on Consumer Behavior of Fashion Style in the Age of Social Media

This study aims to explore the effect of influencer marketing on consumer behavior regarding fashion styles in the age of social media. It employs a quantitative research approach utilizing simple linear regression analysis conducted with SPSS. The data for this study were collected through primary sources via questionnaires distributed in two countries, Indonesia and India, to ensure a comprehensive understanding of the phenomenon. A total of 55 respondents from Indonesia and 50 respondents from India participated in the study. The results indicate that influencer marketing has a significant positive effect on consumer behavior. The benefits of this study are expected to assist the fashion industry in understanding consumer behavior and the role of influencers, ultimately improving their marketing strategies. However, the findings do not lead to general conclusions due to the limited number of respondents and other factors that can influence consumer behavior. For future research, it is recommended to increase the sample size and expand the scope of the discussion by incorporating additional aspects such as pricing and the aesthetics of content

Fashion style transfer: enhancing efficiency and aesthetic with a novel two-stage neural network

Neural style transfer is increasingly recognized as a crucial tool in fashion design. It enables the transfer of stylistic elements from an inspirational source image to a fashion product, thus streamlining the design process and enhancing efficiency. However, existing research primarily focuses on the transfer of painting styles, which only partially meets the specific requirements of fashion design. This study introduces a novel two-stage style transfer model for fashion design applications. This model can efficiently transfer fashion patterns that combine global and local features, preserving the original background while achieving symmetry and gradient effects in fashion patterns. Additionally, a five-factor machine scoring system, closely aligned with human preferences, is proposed to provide a more objective evaluation of the application value of style transfer models in fashion design. Our comparative experiments with various models demonstrate that our proposed model meets the specific requirements of fashion design, particularly regarding style transfer efficiency and aesthetic considerations.

Pengaruh Media Sosial Lemon8 Terhadap Pemenuhan Kebutuhan Informasi Mengenai Korean Fashion Style

Social media plays a vital role as a primary source of information, bringing the ability to spread information and introduce new things to its environment. This has an impact on the creation of more open and clear communication. The effect is a widening of the public's viewpoint, even beyond the borders of the country. One of the most popular cultural trends, especially among younger generations, is Korean Wave-inspired fashion. With the growing demand for information about Korean fashion, many people turn to search for it through social media. One platform that meets this need is Lemon8, a social media app that focuses on sharing and exploring lifestyle information, Korean Fashion Wave. The study aims to measure how much social media influence Lemon8 has on meeting Korean style information needs. The research method used was quantitative, with sampling through simple random samplings and involving 400 respondents. According to the hypothesis test, the influence of Lemon8 was significant with t counting far larger than the table. The study showed that Lemon 8 contributed to meeting the information needs of Korean fashion style, while the remaining were likely to be influenced by other variables not studied in this study.

Muslim Fashion Style, Personal Branding, Trust and Purchase Decisions Through Social Media

This study examines the role of Muslim fashion as a form of personal branding in online shopping through social media, particularly platforms like TikTok. While previous research has explored lifestyle and personality as aspects of personal branding, this study focuses specifically on Muslim fashion and its impact on consumer trust and purchasing decisions. Using a quantitative explanatory research approach, data were analyzed with the Smart Partial Least Squares (Smart PLS) application. The results reveal that Muslim fashion significantly influences sellers' personal branding, with a strong personal brand enhancing consumer trust in the seller. The findings suggest that sellers who align their Muslim fashion with consumer perceptions can build stronger trust, broaden their customer base, attract new buyers, and ultimately increase sales. These insights offer valuable guidance for sellers aiming to improve their marketing strategies through consistent, transparent content and services on social media.

Pengalaman Imitasi Budaya Fashion Streetwear Korea Pada Kaum Remaja

Cultural imitation is a form of adaptation or change in behavior and lifestyle that is reflected in a particular culture. In this context, the experience of imitation of Korean streetwear fashion culture among teenagers is an interesting phenomenon for further research. The concept of “Cultural Imitation” refers to the process by which individuals or groups imitate or adopt cultural aspects of another culture into their own lives. Korean Streetwear fashion carries Korean cultural values ​​that influence the character, values ​​and behavior of teenagers, so it needs to be analyzed in depth. The selection of this problem allows the exploration of psychological and sociological dimensions. From a psychological perspective, the research will highlight the influence of Korean streetwear fashion on teenagers' identity and self-concept. This research aims to determine the experience and impact of imitation of Korean streetwear fashion culture on teenagers in Indonesia. In this way, it is hoped that this research can contribute to an in-depth understanding of the role of media and culture in shaping the character and behavior of teenagers, and can be used as a basis for formulating policies that support the positive development of teenagers in this digital era. This research method is a qualitative descriptive approach chosen because this research aims to provide an in-depth and comprehensive picture of the experience of imitating Korean streetwear fashion culture among teenagers. The results of the research above explain that encouragement from oneself and support from the environment can strengthen and motivate someone to imitate Sashfir's fashion style. When there is more encouragement and support for Sashfir's fashion style that he wants to imitate, the stronger a person's desire to imitate that fashion will become. The source of the directing process itself is encouragement, it could be because he wants to imitate, it could also be that he sees people imitating and becomes interested, and there is also encouragement from the surrounding environment that supports him to imitate because he feels it is suitable to imitate Sashfir's fashion style because they think it suits his personality

Item-region-based style classification network (IRSN): a fashion style classifier based on domain knowledge of fashion experts

Item-region-based style classification network (IRSN): a fashion style classifier based on domain knowledge of fashion experts

CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence

AbstractThe present research examines how a temporal dimension of the Chief Executive Officer (CEO) fashion style—consistent (vs. variable) fashion—influences stakeholders' perceptions of CEO competence. Based on the temporal aspect of attribution theory, we hypothesize that stakeholders perceive those CEOs who are consistent in their clothing across various occasions as more competent than CEOs who do not portray consistency. We also consider CEO gender a key moderator of the link between fashion consistency and perceived competence. Based on gender stereotypes and relatively unclear rules about women's clothing within professional settings, we hypothesize that the enhancement of perceived competence from a consistent fashion style is mitigated for female CEOs. Furthermore, by applying a zero‐sum belief in time management to CEOs' clothing decisions, we hypothesize that perceived work engagement mediates the “gender” moderation. Three studies, including a survey and two scenario‐based experiments in which we manipulate fashion consistency and CEO gender, largely supported the hypotheses. The results emphasize the importance for CEOs to strategically manage visual cues, like fashion style, focusing on either their consistency or variability when interacting with stakeholders across different occasions.

Discussing the Fashion Style of K-Pop Artist in Indonesia

This research stems from the author's concerns about seeing the phenomenon of local fashion styles in photos uploaded to Taeyong NCT's Instagram when he was in Indonesia. The aim of this research is to reveal Taeyong NCT's local fashion style which represents Indonesian culture. This research uses qualitative research methods with Peirce's semiotic approach. The findings from this research are that the fashion worn by Taeyong represents culture, while the style displayed is the style of a photo model. So, his fashion style interprets that Taeyong is "playing a role" as someone with Indonesian culture. The image of being a lover of Indonesian culture could be attached to Taeyong after uploading the photo on his Instagram which could have positive impacts on him.

Peran Inovasi Produk dan Citra Merek Dalam Mendorong Pembelian Berulang

In the current era of globalization, fashion products are one of the products that are quite in demand by consumers after food. In the past, clothing or fashion was a mere primary need. Along with the development of the clothing, entertainment, technology and information industries, fashion style is a medium for users to be able to increase their confidence, look fashionable and can support lifestyle. According to Fatmawati et al. (2017), fashion or fashion is the application of a person's way of wearing clothes, accessories, or even in the form of hairstyles to makeup that can be seen through a person's lifestyle. The fashion industry is one of the largest contributors to the 14 creative industries in Indonesia. This shows that the Indonesian people are well aware of looking attractive and stylish by following the development of emerging fashion trends. Along with the development of the fashion business, the company's competition to obtain profits and consumer loyalty is also increasing. Keywords : , ,

Online Fashion Stylist Website

Online fashion stylist website is a cutting-edge online resource that transforms the process of helping future brides find and select their ideal wedding day ensemble. Through the help of professional stylists who create gorgeous bridal ensembles based on each bride's individual tastes, body type, and wedding theme, our website provides a personalized style experience for expectant mothers. Brides may peruse an extensive assortment of bridal gowns, accoutrements, and cosmetics from leading designers and merchants with ease thanks to our intuitive layout. Through virtual try-on capabilities, brides may view their whole bridal attire, communicate with stylists, and receive tailored recommendations during our virtual styling sessions.

Dutch Influence to the Lifestyle of the Priyai Kraton Kasunanan Surakarta During the Reign of Sunan Pakubuwana X Year 1893-1915

The purpose of this study was to knew the Dutch influence to the lifestyle of the priyai Kraton Kasunanan Surakarta during the reign of Sunan Pakubuwana X Year 1893-1915. The study was using history method with qualitative analysis technique. The data in this research were collected by literature study. The result of study showed that there are materials aspect of the lifestyle of the priyai Kraton Kasunanan Surakarta during the reign of Sunan Pakubuwana X Year 1893-1915 that got Dutch influenced, that was fashion style, food menu and cutlery, entertainment and residential building.The conclusion of this study is Dutch as a culture figure was brought change in material aspects of the the lifestyle of the priyai Kraton Kasunanan Surakarta during the reign of Sunan Pakubuwana X Year 1893-1915

Changes in the Fashion Preferences of Women in their Twenties according to Awareness of in Gender Equality

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women’s social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens’ social power.

Uncovering Gen Z’s Styles: A Deep Dive into the Consumer Behavior in the Fashion Industry

As the first digital generation, Gen Z individuals exhibit unique characteristics and preferences that challenge traditional marketing strategies It appears that Gen Z has very different shopping habits from previous generations. This study seeks to fill this gap by conducting a thorough investigation into various aspects of Gen Z's relationship with fashion, including their shopping habits, brand preferences, influences, sustainability concerns, and how they express themselves through clothing and style choices. The study focuses only on Generation Z individuals aged 12 to 27 who actively shop for fashion items in the fashion industry and who are living around Noveleta, Cavite. The study covers three years to capture information about recent trends and changes. Due to time limitations, the study restricted data collection to interviews, excluding other methods. It will limit the investigation to specific fashion product categories, such as clothing and footwear. This study used qualitative research given that it aims to investigate how Gen Z consumers engage in the fashion industry. In this research, the researchers conduct a thematic analysis to interpret the collected data. The results of the study are, Gen Z expressed their individuality through different fashion style by creating unique outfits based on what they prefer. Social media is the most common factors influencing Gen Z’s decisions to purchase fashion products. Gen Z expressed a strong preference for sustainable and ethically produced fashion products that align with their values and beliefs. Lastly, affordability constraints are the most common experiences and challenges faced by Gen Z consumers.

Ozark matters: implications about Black lives

By referring to the White settler post-racial imaginary of the USA, this article examines the slippage, transferability, and political interplay of racial representations into an analysis of the character of Ruth Langmore, a White adolescent woman portrayed in the Netflix series Ozark (2017–2022). Establishing the history of popular culture in the USA as emergent from Blackface, I argue that Ruth is coded, through an eschatological association, fashion styling, and ambient sound, as Black at various points throughout the series. I analyse screengrabs from pop culture and quotes from the showrunner, executive directors, and musical director to demonstrate that the destruction of the Black body is inherited, restricting the survival of Black and Indigenous peoples. Readers are advised that this article contains spoilers about the series Ozark (2017–2022).

Transformasi Pakaian Tradisional di Universitas Jember: Pengaruh Budaya Luar Terhadap Pakaian Tradisional

This research explores changes in fashion styles among Jember University students in the digital era, which are influenced by social media, digital platforms and international cultural migration. Traditional clothing styles have undergone significant changes due to the influence of foreign cultures in design and materials. Students, as active users of social media and the internet, are the main targets of this change, often exposed to the latest fashion trends and campus events that demand a fashionable appearance. Interviews with two FISIP students at the University of Jember revealed that social media greatly influences the way they dress, reflecting Jean Baudrillard's theory about consumer society. According to Baudrillard, consumption not only fulfills basic needs but also functions as a symbol of identity and social status. Jember University students follow fashion trends to express themselves and demonstrate social affiliation, despite facing challenges such as financial management and disrupted academic priorities. This research uses a case study-based qualitative approach, with semi-structured interviews and field observations to obtain in-depth data. Thematic analysis was carried out to identify main themes such as economic conditions, the influence of fashion trends, and the role of social media. This research shows that changes in student fashion styles are not only a fashion phenomenon, but also reflect broader social and cultural dynamics in the digital era. Baudrillard's theory provides a foundation for understanding how symbolic consumption and the influence of social media influence college students' clothing style choices, as well as their impact on their cultural and socio-economic identities.

The Kind of Hedonism Life Styles Found in John Hughes’s The Home Alone Movie (1990)

This research was conducted to analyze the types of hedonism that exist in the 1990 Home Alone film. Home Alone itself is not even a film that focuses on luxury, this film focuses on a situation where a child lives alone at home and is terrorized by a group of robbers who want the priceless stuffs in the house. Several scene on this movie feature scenes related to lifestyle. One of them is the hedon lifestyle. It also includes experiences that are intrinsically valuable, such as reading a good book. Hedonic lifestyles can be divided into 2 (two), as follows: (a) Egoistic Hedonism and (b) Universal Hedonism. The method of this study is descriptive and qualitative. The object of this study is to analyze kind of the hedonism life style aspect in this movie. The author collects data primary data by watching scenes in the filmHome Alone to know and understand what the meaning of scenes shown in the film. In analyzing data, author use the literature study method which requires author to find and analyze research or journals from various sources. The results of the data there are has found kind of the Hedonism like eating style, house style, fashion style, pet option, and vacation style. All of them has divided into 2 kind of hedonism type egoistic and universal hedonism. By studying the case of hedonism in the film Home Alone 1990, it is hoped that readers will be able to choose wisely in seeking satisfaction/pleasure in life. So as to avoid the bad impacts of hedonism.

Design of an interactive fashion recommendation platform with intelligent systems

Design of an interactive fashion recommendation platform with intelligent systems

Peran Wardrobe Dan Make Up Dalam Persiapan Syuting Film Sabda Rindu

This final assignment report was prepared based on the author's experience during the film making project entitled "Sabda Rindu". The production of the film Sabda Miss took approximately 3 months, during which the writer received a job desk as wardrobe and make up. According to Umbara (2001: 143), a wardrobe in the true sense is a wall cupboard where clothes are stored. In the film, the term wardrobe is directly interpreted as everything that the actors wear, whether in the form of clothes or accessories attached to their bodies. Wadrobe in a film functions as one of the ways used to communicate between characters and the audience. When creating a wardrobe, fashion stylists have to consider the choice of colors to be used in the wardrobe. Visual color has its own language that is able to convey the mood of the characters in a film. Choosing the right color can be a form of supporting character through interpreting the meaning of color. The film Sabda Rindu is an Indonesian film by Dharma Andalas students of the Communication Science Study Program with the Slice Of Life genre. The film Sabda Rindu tells the story of a child who suffers from cancer and his parents who are separated. So the child has to live separately from his parents, and the child has to fight his illness by living in an orphanage, with other cancer sufferers. The theories used are interpersonal communication theory and symbolic communication.

Clothing Design Style Recommendation Using Optimized Semantic-Preserved Generative Adversarial Network

Recommendations for clothing design styles provide a tailored and efficient buying experience, decreasing consumers' decision fatigue and boosting interest. There are a number of obstacles to implementing clothing design style recommendations, including the requirement for diverse and accurate data to train efficient algorithms, the possibility of biases in recommendation systems, the complexity of comprehending subtle customer preferences, and the ever-changing nature of fashion trends. To overcome this complication, Clothing Design Style Recommendation Using Optimized Semantic-Preserved Generative Adversarial Network (ICMA-SPGAN-SFOA-CD) are proposed. Initially, the images collected from the clothing dataset are given as input. Afterward, the data are fed to pre-processing. In pre-processing, Reverse Image Filter (RIF) is used for redundant of data and noise removal. The pre-processing output is fed to Pyramidal Convolution Shuffle Attention Neural Network (PCSANN) for clothing design style recommendation. The recommended clothing design style was given for classification using Semantic-Preserved Generative Adversarial Network (SPGAN) optimized with Sheep Flock Optimization Algorithm (SFOA)for classifying clothing design style as Basic clothing, Looseness Season for clothing, Collar type, Colour and Advanced clothing . MATLAB is used to implement the proposed ICMA-SPGAN-SFOA-CD method. The performance of the proposed ICMA-SPGAN-SFOA-CD approach attains 25%, 21.5%, and 22.5% high precision,25.3%, 27.5%, and 21.8% high recall and 27.6%, 24.8%, and 23.2% high F1-Scorecompared with existing methods such as RCNN Framework Using L-Softmax Loss (CAR-RCNN-LSL) ,Clothing Attribute Recognition Based on Clothing fashion style recognition with design issue graph (CFSR-DCNN-DIG), Personalized Smart Clothing Design Based on Multimodal Visual Data Detection (PSCD-DNN-MVDD) models respectively.

Mass individualism: The snowman effect

This study critically evaluates contemporary menswear, with a particular focus on the ‘snowman effect’ and mass individualism, to understand the complex dynamics between performativity, gender and socio-styles. It is inspired by the story of ‘Frosty the Snowman’, which illustrates how garments, initially mass-produced, are given life and identity through personalization. This transformation metaphorically represents the fashion industry’s complex relationship between individual expression and societal norms. The article addresses the issue of overconsumption, arguing that it leads to uniform fashion styles despite an abundance of clothing options, thereby increasing the demand for more authentic and personalized fashion. The core of this research examines ‘mass individualism’ within the global fashion industry, exploring its potential to offer sustainable choices while highlighting the challenges and opportunities it presents to major fashion brands. It argues for a shift away from traditional marketing, emphasizing the need for tailored services that meet consumers’ desires for authenticity and individuality. The article also examines the historical constraints on menswear, the evolution of socio-styles and the impact of ‘fit’ on the appropriateness of clothing. It also examines consumer habits and the growing trend towards customization in men’s fashion, particularly in terms of performative individuality and social norms. Finally, the study emphasizes the importance of recognizing the contemporary consumer’s desire for uniqueness and suggests mass customization as a vital strategy for revitalizing the menswear sector, reflecting the changing relationship between fashion, gender performance and socio-styles in contemporary society.