Counterfeit Fashion Research Articles

The Impact of Consumer Ethics on Intention to Purchase Counterfeit Fashion Products

The issue of counterfeiting has long plagued many industries including fashion, automotive, electronics, and pharmaceutical. Companies face various challenges when it comes to dealing with the issue of counterfeiting, which results in financial implications, loss of brand reputation, and many more. From a consumer perspective, counterfeit is the cheaper option in a market where consumers are spoilt for choice. Advancements in technology have helped manufacturers of counterfeit to increase the similarity and to a certain extent the quality of their products to their genuine counterparts. Thus, the demand for counterfeit products in general kept rising over the years. This research looks at the influence of perceived behavioral control and consumer ethics in influencing consumer intention to purchase counterfeit fashion products. A partial least squares (PLS) approach to structural equation modeling (SEM) was used to analyze the data. Findings showed that there is a negative relationship between perceived behavioral control and intention and a positive relationship between consumer ethics and intention.

Prevalence of Counterfeit Fashion Goods in a West African Country: Crime in Perspective

ABSTRACT This study explores the prevalence of counterfeit fashion goods in a West African country within the context of crime, focusing on the perspectives of producers, distributors, and consumers. Drawing on rational choice theory, the research aims to understand the awareness, motivations and decision-making processes behind the production, distribution, and consumption of counterfeit fashion items in Ghana. A qualitative research approach was adopted, utilizing snowball sampling to gather data from eight producers, eight distributors, and 25 consumers of counterfeit fashion goods. Semi-structured interviews were conducted to explore participants’ awareness, perceptions, rational decisions and behaviors regarding counterfeit fashion goods. The findings underscore the need for stronger regulatory frameworks and public education initiatives to combat the proliferation of counterfeit fashion goods in Ghana, West Africa. Recommendations include implementing stricter laws and enforcement mechanisms, enhancing consumer awareness about the risks associated with counterfeit products, and fostering collaboration among stakeholders to address this complex issue effectively.

Consumers Attitude Towards Purchase Decisions of Counterfeits Fashion Products Moderated by Personal Income

The luxury fashion products industry is a highly profitable business that has experienced phenomenal growth over the last few decades. However, concurrently, consumers have shifted their preference towards counterfeit luxury brand fashion products (hereafter referred to as counterfeit fashion products). The shift in consumer preferences towards counterfeit fashion products may be attributed to the high prices of authentic luxury brand fashion products. Consumers are drawn to counterfeit fashion products because they believe that wearing such products can enhance their social status and boost self-confidence. Up to 40% of imported products entering Indonesia are counterfeit and of substandard quality The primary factor driving the high demand for counterfeit fashion products is the consumer's attitude, which encompasses factors such as value consciousness, brand consciousness, perceived risk, materialism, and social influences, with personal income included as a moderating variable. The research utilized a sample of 270 data points selected through purposive sampling. The data collected were analyzed using Structural Equation Model (SEM) analysis with the assistance of the AMOS 24 software application. The results indicated that value consciousness and social influences had an insignificant impact. Conversely, brand consciousness, perceived risk, and materialism significantly influenced attitudes. Personal income has been demonstrated to moderate individuals' attitudes towards purchasing counterfeit fashion products.

The Role of Status Consumption and Materialism in Influencing Attitude towards Counterfeit Fashion Product

The act of counterfeiting spans across various industries and the impact can be seen beyond economic factors. In consumer behavior, the impact of status consumption and materialism has influenced purchase decisions in which consumption is not only based on how it makes an individual feel but also on those around them. Ultimately, the extent to which consumers may go in terms of getting status recognition influenced them to look for “cheaper” alternatives to genuine manufactured products. Hence the demand for counterfeit fashion products kept rising over the years. This research shows the impact of materialism and status consumption in influencing consumer attitudes toward counterfeit fashion products. Data were analyzed using a partial least square (PLS) approach to structural equation modeling (SEM). Materialism is significant in influencing attitude whereas there was no significant relationship found between status consumption and attitude.

DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS

This study aims to analyze the effect of product knowledge and product appearance on counterfeit product purchasing decisions through novelty seeking. In the current era, consumers use many counterfeit products as an alternative to the original product. The research using quantitative study by testing 148 samples as users of counterfeit products. The results showed product knowledge and product appearance positively impact on purchasing decisions. In addition, the appearance that imitates the original product tends to be liked because of its innovation. Research also proves that novelty seeking strengthens the effect of product knowledge and product appearance on purchasing decisions. The determinants of counterfeit product purchase, including product knowledge and product appearance, have limited understanding. The research indicates that when consumers have adequate knowledge of the product, they have identical desire to buy counterfeit product as the original product because it has a novelty. Research limitation only focuses on fashion counterfeit product (clothes and shoes), further study should expand in another types of product to gain comprehensive understanding.

The Effect of Social Media Influencers on Fashion Counterfeit Purchase Intention among Young Generation

This study aims to examine the effect of social media influencers on fashion counterfeit purchase intention among the young generation. Social Media Influencer (SMI) has been a dominant marketing trend and businesses heavily invest in SMIs to carry out promotional activities. However, the dimensions of SMI have not been examined widely on fashion counterfeit purchase intention among the young generation. A total of six dimensions of SMI namely, inspiring, technical skills, enjoyability, similarity, informativeness and credibility were used for this study. Data was collected from 389 young generations via online techniques. The findings show that technical skills and informativeness significantly influence counterfeit purchase intention among the young generation. The findings of the study are useful for policymakers to control social media influencers.

The Influence Of Group Conformity, Consumer Attitude And Lifestyle On The Purchase Decision Counterfeit Fashion Products

This study was conducted to determine the effect of attitude, lifestyle and group conformity to the decision buying fashion products imitation. The hypothesis in this study is whether there is a significant influence of the dimensions of attitude (cognitif, affective, conative), dimensions of lifestyle (activity, interest, opini) and dimensions of group conformity (normative influence and informational influence) to the decision buying fashion products imitation. The population in this study were 887 men and women with classification age (18-25) years old and 350 samples were taken using a non-probability sampling techniques called convenience sampling. To measure, researchers adapted from Tricomponent Attitude Model Scale, AIO methods, and Peer Conformity Inventory (PCI). CFA (Confirmatory Factor Analysis) is used to test the validity of measuring instruments and Logistic Regression Analysis was used to test the research hypoteses. All testing technique performed using SPSS software 16.0 and LISREL 8.70. The result showed that there was a significant effect of attitude, lifestyle and group conformity on purchase decisions fashion products imitation. Minor hypothesis test results showed that the interest and informational influencem have a significant influence on the decision to buy fashion products imitation. Meanwhile, cognitif, affective, conative, activity, opini and normative influence didn’t have a significant influence on the decision buying fashion products imitation. The results also showed the proportion of the variance of the decision of buying a fashion products imitation described by all the independent variables was 18.7%, while 81.3% is influenced by other variables outside of this research. Researcher hope implication of this research will be more examined by adding some independent variabel. Example, demografic factors.

Bargaining our emotions: Exploring the lived experience of purchasing luxury fashion counterfeit

AbstractThe study identified contrasting experiences of purchasing and owning luxury fashion counterfeit items: while some participants carefully considered and were ultimately satisfied with their counterfeit purchase, others impulsively purchased and later reappraised and regretted their decision. The findings underlined the importance of consumer perceptions of quality to luxury and luxury counterfeit fashion products. They showed how education about the unethical features of the counterfeit industry could change consumer behavior.

Counterfeit? I don’t mind

The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective Norm, and Hedonic Shopping Motivation on Purchase Intention of counterfeit fashion products. This study used a quantitative approach that targets youth consumers in Denpasar City. Data was collected through an online questionnaire using a google form involving 100 respondents. The data were analyzed using SPSS software version 26.0. This research provides evidence that purchase intention is influenced by fashion consciousness and hedonic shopping motivation, while the subjective norm has no significant effect on the purchase intention of counterfeit fashion products. This research has implications for fashion product entrepreneurs, both original and counterfeit products, regarding the internal factors of consumers that influence purchase intentions on fashion products, especially counterfeit fashion products.

Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior)

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that influence purchasing decisions for counterfeit fashion products, namely: brand image, price and lifestyle, a literature study of consumer behavior. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) brand image influences purchasing decisions for counterfeit fashion products; 2) price has an effect on purchasing decisions for counterfeit fashion products; and 3) lifestyle influences purchasing decisions for counterfeit fashion products.

Exploring the Role of Customer Education on Counterfeiting of Fashion Accessories in the Ghanaian Fashion Industry

Within the global marketplace, the production and consumption of counterfeit goods represents a serious social problem. Scholars continue to suggest anti-counterfeit education as a means to resolve this global problem and curb the demand for counterfeit goods, but no scholarly research has empirically evaluated the effectiveness of anti-counterfeit education. Therefore, the purpose of this study is to draw upon such suggestions within the literature, and quantitatively assess the effectiveness of anti-counterfeit education on consumers' perceived knowledge, attitudes, and purchase intentions of fashion counterfeit goods. This study sought to further test this enquiry by quantitatively assessing very key objectives. The study was conducted using Accra Business District and Osu as the case study. As many as One Hundred (100) respondents were selected using the purposive sampling technique. This was employed because the researcher was particular about the exact respondents needed to respond to the study objectives. Findings from this study provide relevant implications toward academicians, government officials, fashion retailers, and anti-counterfeiting organizations, such as how to develop effective anti-counterfeit educational content. Such parties with a vested interest in deterring the demand of fashion counterfeit goods should focus on formulating and implementing anti-counterfeit educational tools, such as campaigns and advertisements, which focus on the negative factors and consequences associated with the fashion counterfeit industry. Keywords: anti-counterfeiting, counterfeiting, accessories, consumer, fashion DOI: 10.7176/ADS/93-05 Publication date: June 30 th 2021

Cross cultural analysis of purchasers' intention to wear a counterfeit luxury product in varying social situations

Recent research regarding counterfeit luxury products has focused primarily on the motivations for consumption. However, there is little research regarding consumers' actual occasions of use of counterfeit luxury goods. We conducted a cross-cultural exploratory study among 432 millennial women in the US and Europe to examine 12 social contexts where millennial women wear a counterfeit fashion purse. The findings provide new insights toward: 1) understanding the consumption of counterfeit luxury fashion wear; 2) understanding the incidence of product usage as social importance increases; 3) exploring cross-cultural differences; 4) outlining the implications for luxury brands.

English

Fashion is a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions. In Indonesia, counterfeit fashion products is a phenomenon that is currently happening. To find out the reasons why people intend to buy counterfeit fashion products, this study adopts the Theory of Reasoned Action (TRA) by taking social factors, which consist of information susceptibility and normative susceptibility, as well as personal factors, which consist of value consciousness, perceived risks, integrity, consumption status, and materialism as variables in this study. This study examines whether attitudes mediate social factors and personal factors on consumer purchase intentions in buying counterfeit fashion products. The data used are primary. The data collection technique was used through a questionnaire. This study's population knew about counterfeit fashion products, while the sampling technique used purposive sampling of 200 respondents. The results showed that attitudes mediate normative susceptibility, value consciousness, integrity, consumption status, and materialism to purchase intention. And it does not mediate normative susceptibility and perceived risk to purchase intentions. Keywords: theory of reasoned action, attitudes, purchase intention, counterfeit

Reinterpreting How and Why People Consume Counterfeit Fashion Products: A Sociological Challenge to the Pro-Business Paradigm

This study challenges the dominant pro-business research paradigm on counterfeit fashion products (CFPs). It offers a critical, sociological, and qualitative alternative to the field’s pro-business, psychologistic, and positivist scholarship. To support intellectual property rights claims, the pro-business paradigm presumes that the consumption of CFPs is exclusively driven by consumers’ pursuit of social status and/or fashionability. This study identifies six alternative ways people consume CFPs and analyzes the unexplored sociological and normative background to such consumption. The six alternative ways involve (i) dedicated fans who collect CFPs of a brand, (ii) working-class migrants who wear CFPs to integrate into host societies, and (iii) non-wealthy individuals who buy CFPs as functional clothing, (iv) businesspersons wearing CFPs to cope with local sartorial culture, (v) amoral neoliberal shoppers, and (vi) inhabitants of the fashion lifeworld who occasionally purchase CFPs. Data were collected from 12 Chinese cities between 2008 and 2012. In the first phase, I informally interviewed over 100 individuals to delineate some ways of consuming CFPs. The second phase consisted of multiple-session intensive interviews with 31 main informants, participant observation with six of them, and informal interviews with 36 secondary informants.

A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention

The aim of this study was to find the factors that influence the students’ attitude towards counterfeit fashion luxurious products in Hyderabad, Pakistan. The Primary data has been collected through a survey by distributing questionnaires to university students, a total of 330 respondents participated in this research. Various analyses were performed for the analysis of data such as Factor analysis, reliability analysis, and Regression analysis testing hypothesis in SPSS version 18 and AMOS versin 24. Findings revealed that the students who buy counterfeit products viewed social influence and status consumption as a significant influence on their attitude to buy counterfeit of fashion luxury products. Social influence considered the strongest influencing factor for consumer’s attitudes towards counterfeiting. All propsed model of mediation partially supported. This supports that attitude acts as a mediating variable in relation to purchase intention.

IMPACT OF BUYING COUNTERFEIT BRANDS ON THE BRAND IMAGE OF ORIGINAL BRANDS

PurposeThis research analyzes the existing information gap in the backgrounds/experiences of buying counterfeit fashion brands in emerging countries like Pakistan.Design/methodology/approachThe quantitative research method was used to conduct this research. A self-administered close-ended questionnaire was used as a tool for survey and data collection. The data was collected from customers shopping at Saddar Bazaar Peshawar and Arbab Road Peshawar which are the busiest roads having shops selling both original and counterfeit fashion products.FindingsThe results indicated that counterfeit buying behavior and the image of original brands have a significant relationship. Furthermore, other variables like Customer’s attitude, Social status, and Price have significant inter-relationships with counterfeit buying behavior and original brand image.Practical ImplicationsIt can be proposed that despite the significance of brands on buyer's behavior, there is still an existing gap covering the effect of consumer counterfeit buying behavior on the brand image of the original brand. The finding of this research can also be used as evidence in other emerging economies like Pakistan. This study will also be used by, marketers of branded companies to understand the consumer’s mind, buying behavior and attitude while buying a counterfeit product.Originality/ValueThis research study is innovative in this field and it is directed in investigating how personal and brand-related elements, influence the intention to purchase counterfeits and original brands in the developing market of Pakistan.Keywords: Counterfeit; Quantitative Research Method; Counterfeit Buying Behavior; Customer’s Attitude; Social Status.

Mодный контрафакт в России: современные тенденции

Objective: to study the regularities and features of the Russian market of fashion counterfeit goods.Methods: dialectical approach, system approach, analysis, synthesis, comparative analysis method.Results: the main types of counterfeit goods in the fashion market are identified that differ in quality and cost and, as a result, in their presence in various segments of the fashion industry. The uncertainty of boundaries between counterfeit and original products is marked, which is used by manufacturers to sell fakes to consumers. It is found that the distribution channels of counterfeit products are numerous and differentiated depending on the type of counterfeit, the Internet being the most powerful one. Among the most significant factors affecting the distribution of counterfeit products in the fashion market, the following were identified: development of online commerce, behavior of the Russian consumers, and integration processes. Counteraction to counterfeiting should be based on improving the customs protection of intellectual property under integration and improving the anti-counterfeit culture of the Russian consumers.Scientific novelty: a study of the market for counterfeit goods in the fashion industry is presented; the reasons and factors that contribute to the production and distribution of counterfeit goods in this economy sector are identified, which will may help to develop adequate anti-counterfeit measures.Practical significance: the study results can serve as the basis for updating and developing anti-counterfeit measures that are adequate to the modern conditions.

Modelling the Effects of Materialism, Ethics and Variety-Seeking Behaviour on Counterfeit Consumption of Young Consumers

Research investigating consumer’s willingness to purchase counterfeit brands is scarce, particularly in emerging Asian markets. The present research explores the relationship between materialism, variety seeking and counterfeit consumption among Indian consumers. Consumers of counterfeit brands were surveyed to collect data for the study. Structural equation modelling results suggest that there exists a positive relationship between materialism, variety seeking and counterfeit consumption. Also as predicted, findings reflect a negative relation between materialism and ethics. However, contrary to previous findings, it was found that ethics and willingness to purchase counterfeit fashion apparels were positive. The present study contributes to the growing research on non-deceptive counterfeits by empirically confirming the effect of materialism, ethics and variety seeking on consumers’ purchase behaviour in the context of ever-growing counterfeit fashion apparels.

Purchasing Counterfeits and Citizenship: Public Service Motivation Matters

The purpose of this study was to examine how consumers’ public service motivation (PSM) is related to ethical consumption behaviors and how past experience of unethical behavior can reduce the impact of PSM on ethical consumer behaviors. A nationally representative sample from South Korea was used to explore how PSM influences willingness to purchase fashion counterfeits and how the impact of PSM differs for those with and without past experience buying fashion counterfeits. Higher PSM was associated with less willingness to buy counterfeits. Past experience buying counterfeits was associated with greater willingness to buy counterfeits. Past experience buying counterfeits intervened between the impact of PSM and willingness to buy counterfeits such that the impact of PSM was weakened.

Bellamy's Rage and Beer's Conscience: Towards a Pirate Methodology

Over the last decade piracy has emerged as a growing field of research covering a wide range of different phenomena, from fashion counterfeits and media piracy, through to 17th century buccaneers and present-day pirates off the coast of Somalia. In many cases piracy can be a metaphor or an analytical perspective to understand conflicts and social change. This article relates this fascination with piracy as a practice and a metaphor to academia and asks what a pirate methodology of knowledge production could be: how, in other words, researchers and educators can be understood as ‘pirates’ to the corporate university. Drawing on the history of maritime piracy as well as on a discussion on contemporary pirate libraries that disrupt proprietary publishing, the article explores the possibility of a pirate methodology as a way of acting as a researcher and relating to existing norms of knowledge production. The methodology of piratical scholarship involves exploiting the grey zones and loopholes of contemporary academia. It is a tactical intervention that exploits short term opportunities that arise in the machinery of academia to the strategic end of turning a limiting structure into an enabling field of opportunities. We hope that such a concept of pirate methodologies may help us reflect on how sustainable and constructive approaches to knowledge production emerge in the context of a critique of the corporate university.