State-owned agricultural land is an asset that the state must manage in a responsible and transparent manner. Agricultural land is extremely important for farmers as it enables them to carry out agricultural activities. Due to its importance to farmers, it is often the subject of debate as stakeholders are often dissatisfied with the allocation and management of state-owned agricultural land. Qualitative research of the process of state agricultural land lease and the associated legislation in the Republic of Croatia enabled the analysis of the existing business model, with the results pointing to shortcomings in the Initial and Evaluation phases of the process. A steady rise in the number of tenders published in 2015–2022 was recorded. Local administrative units in the Continental region scored higher than those in the Adriatic region (both cities and municipalities) in terms of transparency. Unfortunately, the response rate from the local authorities was below 50% across both region and unit, further indicating low transparency. Based on the findings, a proposal of changes in the tendering process was made utilizing a digital platform as an environment for all stakeholders, which provides functionalities essential for the transparent implementation of tenders for the agricultural land lease in Croatia.