Sustainable Agricultural Practices (SAPs) serve as a yardstick for whether a farmer has effectively implemented sustainability principles. Several levels exist for quantifying sustainability activities. However, farmers frequently find standardised practices intimidating due to their complexity; alternatively, streamlined levels can be provided as an introductory step towards the adoption of SAPs. Assessing the extent to which farmers have embraced SAPs is an essential undertaking. This study utilises Discrete Choice Experiments to examine the preferences of farmers regarding sustainable farming practices. Results involving 407 Indonesian farmers indicate that farmers are generally receptive to adopting SAPs. Nevertheless, the extent to which farmers participate in SAP extension and their engagement in farmer-based organisations may diverge from their preferences. This study highlights the effectiveness of capacity building and information dissemination to farmers as efficient strategies for spreading knowledge, while extension agents play a crucial role as key facilitators.