Effects Of Familiarity Research Articles

Consumption of Sugar-Sweetened Beverages by Polish Young Adults: A Preliminary Study on the Importance of Sugar Tax Familiarity and Health Effects

Consumption of sugar-sweetened beverages (SSBs) contributes to the risk of developing overweight and obesity in children and adults. Thus, reducing free sugar is a globally recognized public health priority. The implementation of a sugar tax is one way of achieving this goal. This study aimed to investigate the relationship between familiarity with the sugar tax and its importance in reducing obesity, the perceived health consequences of SSBs, situations and reasons for consumption, and the frequency of SSB consumption. A cross-sectional study was conducted in May 2022 among 216 Polish adults (age 18–45). Hierarchical cluster analysis was used to identify three homogeneous clusters with regard to the perceived health consequences of consuming SSBs. A logistic regression model was used to verify the relationship between the frequency of SSB consumption (dependent variable) and other variables. Respondents with higher familiarity with the sugar tax (OR: 0.594; 95% CI: 0.42–0.85) and those in the “Unaware of disease” (OR: 0.437; 95% CI: 0.18–0.94) and “Disease-conscious” (OR: 0.484; 95% CI: 0.24–0.97) clusters were less likely to consume SSBs at least once per week than those in the “Moderately disease-conscious” cluster. Both the place of SSB consumption (i.e., restaurant—OR: 1.847; 95% CI: 1.14–3.64, work or university—OR: 3.217; 95% CI: 1.51–6.88, family home—OR: 2.877; 95% CI: 1.50–5.53) as well as a preference for their taste (OR: 4.54; 95% CI: 1.66–12.45) increased the chance of consuming SSBs at least once a week. In conclusion, it is necessary to continue educating the public about the health consequences of SSB consumption. The use of legislative measures (i.e., sugar tax) also contributes to reducing SSB consumption and can thus counteract the increasing obesity rate.

ADAPTATION OF TESTING PROCEDURES AND STABILIZATION OF RESULTS IN PRESCHOOL RHYTHMIC GYMNASTS

The aim of this study was to familiarize preschool rhythmic gymnasts with testing procedures and to determine the number of familiarization attempts needed to stabilize the test results. Thirty-six female rhythmic gymnasts aged 5.14±0.79 years (body height: 119.44±5.98 cm; body mass: 21.46±3.35 kg) volunteered for the study. All gymnasts were free of injury, trained regularly (two days per week, approximately 60 minutes per session), and participated in the individual B level competitions. The main findings indicated a statistically significant difference between the variables of spine and leg flexibility (p<0.00), standing long jump (p<0.00), balance (p<0.00), and shoulder flexion and extension (p<0.00). According to the results obtained in this research, familiarization can significantly improve scores in motor tests for all variables (spine and leg flexibility, balance, standing long jump, and shoulder flexion and extension) in preschool rhythmic gymnasts. These findings suggest several possibilities for further research, such as investigating the long-term effects of familiarization on motor skill development, the specific mechanisms through which familiarization enhances performance, and its impact across different age groups and skill levels in rhythmic gymnastics. Rhythmic gymnastics trainers and other coaches of aesthetic sports should adapt and introduce participants to test protocols to avoid errors in testing.

Music Familiarization Elicits Functional Connectivity Between Right Frontal/Temporal and Parietal Areas in the Theta and Alpha Bands

Frequent listening to unfamiliar music excerpts forms functional connectivity in the brain as music becomes familiar and memorable. However, where these connections spectrally arise in the cerebral cortex during music familiarization has yet to be determined. This study investigates electrophysiological changes in phase-based functional connectivity recorded with electroencephalography (EEG) from twenty participants’ brains during thrice passive listening to initially unknown classical music excerpts. Functional connectivity is evaluated based on measuring phase synchronization between all pairwise combinations of EEG electrodes across all repetitions via repeated measures ANOVA and between every two repetitions of listening to unknown music with the weighted phase lag index (WPLI) method in different frequency bands. The results indicate an increased phase synchronization during gradual short-term familiarization between the right frontal and the right parietal areas in the theta and alpha bands. In addition, the increased phase synchronization is discovered between the right temporal areas and the right parietal areas at the theta band during gradual music familiarization. Overall, this study explores the short-term music familiarization effects on neural responses by revealing that repetitions form phasic coupling in the theta and alpha bands in the right hemisphere during passive listening.

Cortical Responses to Mother's Voice in Comparison with Unfamiliar Voice in the First Trimester of Life: A fNIRS Study.

Introduction The use of functional near-infrared light spectroscopy (fNIRS) may be applied to study cortical responses in children and could offer insight into auditory and speech perception during the early stages of life. Some literature suggests that babies are already able to identify familiar voices at birth, and fNIRS is a non-invasive technique that can be used to study this population. Objective To characterize the cortical responses of infants during their first trimester of life to infant-directed speech using near-infrared light spectroscopy and to verify whether there is a difference in responses when infant-directed speech is performed by their mother compared with an unknown person. Methods Twenty-three children between 0 and 3 months, healthy, without risk indicators for hearing loss, and with results considered normal in the audiological evaluation were tested with near-infrared spectroscopy using infant-directed speech as an auditory stimulus produced by their own mother and by an unknown source. Results Bilateral cortical activation was observed. The responses were present in the temporal, frontal, and parietal regions. Regarding the familiarity aspect, no significant difference was observed for the mother's voice compared with an unknown voice. Conclusion Infant-directed speech has prosodic characteristics capable of activating several cortical regions in the infant's first trimester of life, especially the temporal region. The familiarity effect needs to be better defined for this type of stimulus during this period.

Familiarity with non-famous faces increases "person misidentification".

People sometimes mistakenly identify an unknown person they encounter as a known person. Previous studies have elucidated this phenomenon and revealed that it is a common experience. However, no experimental study has identified factors associated with its occurrence. We termed this relatively under-examined phenomenon as "person misidentification" and examined its factors. Specifically, we focused on (1) establishing experimental procedures to detect person misidentification in a laboratory context and (2) investigating the mechanism by which visual familiarity with the encountered unknown faces contributes to person misidentification. The results indicated that the developed procedure measured 247 misidentifications in 72 of 106 participants in all experiments. Although the effect of familiarity on person misidentification was not observed in Experiment 1, this effect was detected in Experiment 2, where the manipulation of familiarity was enhanced and confirmed. Concretely, unknown faces with familiarity enhanced by subliminal exposure were more frequently misidentified as another known person. This indicates that familiarity with an encountered face contributes to and induces person misidentification. In addition, the results demonstrated that similarities, especially in terms of hairstyle, between the encountered face and the misidentified known person might be related to its occurrence. These results have rich implications and expand the literature on face processing.

Oxytocin effects on socially transmitted food preferences are moderated by familiarity between rats.

In the socially transmitted food preference (STFP) paradigm, rats change their preference for food rewards after socially interacting with a conspecific who has been fed with the originally non-preferred food. Here, we asked if oxytocin (OXT), a neuropeptide known for its role in social affiliation and social behavior, plays a role in STFP. Since OXT's influences on social behavior can be familiarity-dependent, we further asked if OXT effects on STFP are moderated by the familiarity between rats. Does OXT modulate rats' socially transmitted food choices in a familiarity-dependent way. We systemically injected either vehicle, low-dose (0.25mg/kg) of OXT, or large-dose (1.0mg/kg) of OXT before social interaction with either a familiar cagemate (in-group) or an unfamiliar conspecific from a different cage (out-group). We found an intergroup bias in STFP: vehicle-treated rats showed larger socially transmitted changes in food preference in the out-group than the in-group condition. OXT modulated STFP in a familiarity-dependent way: OXT prevented the increase in the consumption of the non-preferred food in the out-group, and decreased the consumption of the preferred food in the in-group. These effects were dose-dependent and observed under acute OXT action, but also on the subsequent day when acute OXT effects dissipated, suggesting long-lasting social learning effects of OXT. Additional analyses suggest that the familiarity and dose-dependent effects of OXT on STFP cannot be attributed to OXT's anorexic actions or differences in the duration of the social interactions. OXT modulates STFP in a familiarity-dependent way.

Exploring the effect of familiarity on sports performance food perception in various simulated consumption contexts

Leveraging immersive room technologies this study sought to explore the impact of consumer familiarity on the perceived appropriateness and liking of high-protein energy bars across three distinct contexts: Pre-Workout, Office Break, and Outdoor Break. Results showed that both context and familiarity have significant influence on consumer perceptions, with high familiarity consumers giving the bars greater liking and appropriateness scores than low familiarity consumers. The Office Break context received the highest appropriateness and liking scores, while the Outdoor Break context was rated lowest. Post-test focus groups revealed diverse perspectives on the balance between utility and hedonism in food consumption, underscoring the influence of consumer usage patterns, consumption context, and prior product experience.

Longitudinal objective assessment of speech in Multiple Sclerosis

BackgroundRemote objective tests may supplement in-clinic examination to better inform treatment decisions. Previous cross-sectional studies presented objective speech metrics as potential markers of Multiple Sclerosis (MS) disease progression. ObjectiveTo examine the short-term stability and long-term sensitivity of speech metrics to MS progression. MethodsWe prospectively recorded speech from people with MS at baseline, six, twelve weeks, and at ten months or longer after baseline (1y+). Only people with a definite diagnosis of MS and without other potential causes of dysarthria were included. Speech tasks comprehended 1) a sustained vowel /a/, 2) saying the days of the week, 3) repeating the non-word pa-ta-ka multiple times as fast as possible, 4) reading the Grandfather Passage, and 5) telling a personal story. We selected speech metrics of interest according to their association with MS presence, correlation with general disability, and short-term metric stability in the absence of disease progression. Selected speech metrics were analysed for short- versus long-term changes in the whole MS cohort and in the clinically stable versus progression subgroups at 1y+. ResultsSixty-nine people with MS participated (76.8 % female, age mean 47.5 ± 11.1 SD, EDSS median 3.5, interquartile range 3.5). Twenty-six unique speech metrics satisfied the suitability criteria. On average, reading rate improved 3.5 % for all people with MS and 6.5 % for slow readers with MS from baseline to the six-week, driven by a reduction in pauses. At 1y+, participants showed a 3.1 % average reduction in vocalization time during the reading task, which was similar in the progression (n = 29) and non-progression (n = 40) groups and thus unrelated to disease progression. Both findings are in the opposite direction of what would be generally expected for deterioration in speech performance and might be attributable to familiarity and training effects. Other speech metrics showed either negligible change or a similar variability between short-term and long-term differences. ConclusionMost individual long-term changes were small and within short-term variability intervals, irrespective of clinical disease progression. Familiarity and practice effects might have blunted the measurement of change. The present lack of longitudinal sensitivity of speech in MS contradicts previous cross-sectional findings and requires further investigation.

Can time flow differently if you are a virtual reality newcomer?

Virtual Reality (VR) technologies have entered many aspects of daily life (e.g., workplace, education, gaming). VR users report that time flows faster when immersed in a virtual environment. Such an effect is supported by recent scientific evidence (Mullen & Davidenko, 2021). Indeed, a familiarity effect could foster such a time compression effect. To investigate this possibility, a between-subject design was adopted: in one condition, participants explored a virtual environment through a head-mounted display (HMD), whereas in the control condition, participants explored the same environment through a standard monitor. Participants were all instructed to produce an interval of 4 minutes so that longer produced durations in an interval production task were evidence of underestimation. Adopting a prospective time estimation paradigm, the time intervals produced were compared between the two conditions. Results confirmed the time compression effect: participants in the VR condition reported longer produced intervals than participants in the control condition. Furthermore, the significant interaction with levels of prior experience with VR technologies suggests that time compression effects may be more pronounced for VR newcomers, thus favoring an interpretation in terms of familiarity. The present findings provide valuable insights into the perception of time in virtual environments, suggesting the importance of continued research in this emerging technology. Limits, implications, and the need for further research are finally discussed.

Familiarity Effect in the Perception of Handwriting: Evaluating in-group/out-group effect among readers of the Latin script

There is much evidence that familiarity can affect perception of stimuli, with items that are familiar to the individual being preferred and better remembered. Previous research has also shown that familiarity with a typeface increases preference for it, but no studies have evaluated the impact of familiarity in relation to the affect towards handwritten text. For the present study, a two-part experiment (N = 422) was designed to measure how contemporary users of the Latin script perceive handwritten text. The first section was designed to collect specimens of the participants’ handwriting. The second, which was adapted to each participant’s handwriting style, measured implicit judgments of certain familiar letter shapes against unfamiliar ones. Results show that familiarity positively influences the extent to which one judges the friendliness and trustworthiness of handwritten text. Furthermore, the greater the similarity to how one writes a letterform, the greater the observed effect in terms of perceived friendliness. These findings suggest that people have an implicit bias towards handwriting that looks like their own.

Beyond balance: The role of the Vestibular system in action recognition

BackgroundAction recognition is a fundamental aspect of human interaction. This process is mediated by the activation of shared sensorimotor representations during action execution and observation. Although complex movements involving balance or head and trunk rotations require vestibular signals for effective execution, their role in the recognition of others' actions is still unknown. ObjectiveTo investigate the causal involvement of the vestibular system in the discrimination of actions performed by others and whether this is influenced by motor familiarity. MethodsIn a single-blind design involving 25 healthy participants, Galvanic Vestibular Stimulation (GVS) was administered during an Action Discrimination Task (ADT), in which videos of actions categorized as vestibular/non-vestibular and familiar/unfamiliar were presented. Following each video, participants were required to identify the climax of the previously viewed action between two image options, using a two-alternative forced choice paradigm. The ADT was performed in active and sham GVS conditions, with left or right anodal montages. Response Times (RTs), Accuracy, and subjective motor familiarity were recorded for each action category. ResultsIn sham GVS condition, an overall familiarity effect was observed, where RTs for familiar actions were faster than RTs for unfamiliar ones, regardless of vestibular engagement (p < .001; ηp2 = .80). Conversely, under active GVS, a selective interference of the identification of vestibular familiar actions was observed compared to sham. Specifically, GVS prolonged RTs for recognizing familiar vestibular actions (p = .004, d = .59) while concurrently enhancing visual sensitivity (d’) for the same actions (p = .03, r = .21). ConclusionThese findings demonstrate the contribution of the vestibular system to action recognition. GVS disrupted the sensorimotor representation of vestibular actions and led to increased reliance on an alternative processing system focused on visual analysis of limb positions. This dissociation provides valuable insights for future investigations into the complex relationship between vestibular signals and cognitive processes involved in action identification, essential for developing innovative GVS interventions, particularly for individuals with sensorimotor or vestibular disorders.

A Study on the Effect of the Characteristics of Kiosks in Food Service on the Attitude of Use and the Intention of Continuous Use - Focusing on the Moderating Effect of Kiosk Familiarity -

A Study on the Effect of the Characteristics of Kiosks in Food Service on the Attitude of Use and the Intention of Continuous Use - Focusing on the Moderating Effect of Kiosk Familiarity -

The mediating effect of firm familiarity between corporate social responsibility and reputation, trust, and customer satisfaction

AbstractWhen assessing Corporate Social Responsibility (CSR) and its impact on company performance there may be an informational asymmetry caused by differences in Familiarity with the firm assessed. This study uses participants' ratings of six large UK retailers to establish the direct relationships between the CSR components of Economic, Legal, Ethical, and Discretionary, and the firm performance dimensions of Reputation, Trust, and Customer Satisfaction, then explores whether Familiarity mediates the relationships between the CSR and the performance dimensions. The findings show CSR Economic, Legal, and Discretionary are associated with firm Reputation and Trust, but not Customer Satisfaction, and that CSR Ethical is associated with Reputation, Trust, and Customer Satisfaction. Familiarity acts as a mediator between CSR Economic, Legal and Discretionary, and Trust and Customer Satisfaction. Familiarity also mediates the relationship between CSR Discretionary and Reputation. The link between CSR Economic and Legal, and Customer Satisfaction only emerges in mediation analysis. Managerial implications suggest increasing familiarity is vital through open and continuous communication about CSR programs is essential to keep customers aware. Methodological implications propose reevaluating the methods used to measure (CSR), taking into consideration its' multi‐faceted nature and the diverse impacts that different aspects have on familiarity and performance measures.

Mobile phone conversation during nighttime driving: Effects on driving behavior

Objectives This study aims to investigate the impact of mobile phone use (specifically, conversation), considering various use modes, on driving behavior at night. Mobile phone use is a source of driver distraction and has been associated with increased accident risk. Driving at night also entails higher accident risk and severity compared to daytime driving. Several studies have investigated the impact of mobile phone use on driving behavior; however, only a few have explored the differences between the different use modes. Most present studies involved daytime driving, although mobile phone use at night is equally if not more prevalent. Method A driving simulator experiment was designed in which 55 participants drove under nighttime simulator conditions, in different road environments (urban and rural) and under different types of distraction: no distraction, handheld, wired earphone, and speaker mode. The drives were performed during late afternoon and evening hours to resemble nighttime conditions both in the simulator and in the actual environment. Participants also completed a questionnaire for collection of different types of data. Results Results highlight the effect of mobile phone use on driving behavior, through specific indicators. Mobile phone use resulted in reduced 85th percentile driving speed and 85th percentile acceleration and increased reaction time and lateral deviation. However, safer stopping distance was observed in rural roads. Parameters relative to mobile phone use familiarity and exposure were found to mitigate mobile phone use effects. Conclusions Mobile phones affect driving behavior at night in a similar manner to that noted in several different studies considering daytime driving. The hands-free regulation should be revisited, because driver distraction also occurred under this particular use mode. Further research is required considering mobile phone use familiarity and exposure and effects of mobile phone use, because the latter is reduced with an increase in the former. Stopping distance, an understudied but more immediate surrogate measure of road safety, was increased with mobile phone use, mainly as a result of the risk compensation behavior that drivers adopt, indicating that more research is required in this field.

Hello, is it me you're Stopping for? The Effect of external Human Machine Interface Familiarity on Pedestrians' Crossing Behaviour in an Ambiguous Situation.

We investigated how different deceleration intentions (i.e. an automated vehicle either decelerated for leading traffic or yielded for pedestrians) and a novel (Slow Pulsing Light Band - SPLB) or familiar (Flashing Headlights - FH) external Human Machine Interface (eHMI) informed pedestrians' crossing behaviour. The introduction of SAE Level 4 Automated Vehicles (AVs) has recently fuelled interest in new forms of explicit communication via eHMIs, to improve the interaction between AVs and surrounding road users. Before implementing these eHMIs, it is necessary to understand how pedestrians use them to inform their crossing decisions. Thirty participants took part in the study using a Head-Mounted Display. The independent variables were deceleration intentions and eHMI design. The percentage of crossings, collision frequency and crossing initiation time across trials were measured. Pedestrians were able to identify the intentions of a decelerating vehicle, using implicit cues, with more crossings made when the approaching vehicles were yielding to them. They were also more likely to cross when a familiar eHMI was presented, compared to a novel one or no eHMI, regardless of the vehicle's intention. Finally, participants learned to take a more cautious approach as trials progressed, and not to base their decisions solely on the eHMI. A familiar eHMI led to early crossings regardless of the vehicle's intention but also led to a higher collision frequency than a novel eHMI. To achieve safe and acceptable interactions with AVs, it is important to provide eHMIs that are congruent with road users' expectations.

Beware! Different methods lead to divergent results on yawn contagion modulation in bonobos.

Contagious yawning (CY)-linked to physiological synchronization and possibly emotional contagion-occurs when one individual's yawn induces yawning in others. CY was investigated over different time windows (minutes from the triggering stimulus) via naturalistic or experimental studies (using real and video yawns, respectively) with contrasting results, especially in bonobos. We verified whether in bonobos result divergences may derive from different methods. We gathered yawning data on 13 bonobos at Twycross Zoo (UK) via a naturalistic (all-occurrences observations) and experimental approach (by showing yawn/control video stimuli). Based on literature, we used 1- and 3-min windows to detect CY. Due to fission-fusion management, individuals could form permanent or non-permanent associations (more/less familiar subjects under naturalistic setting). Video yawn stimuli may come from group mates/stranger models (more/less familiar subjects under the experimental setting). Stimulus type and time window affected CY modulating factors but not CY detection. Familiarity and age effect on CY showed opposite trends in 3-min trials and 1-min observations. CY was highest in oldest, non-permanently (rather than permanently) associated subjects in the naturalistic setting, but in the youngest subjects and with ingroup (rather than outgroup) models in trials. The age effect differences on CY might be due to decontextualized yawns and immature subject curiosity toward videos. The reversed familiarity effect suggests CY's context-dependent function in promoting social synchronization with socially distant group mates, as failing to coordinate as a group may lead to social disruption. Complementary methods are needed to fully understand motor replication phenomena.

Effects of peer familiarity on Chinese English learners’ L2 learning in collaborative writing

AbstractIn second language education, the pairing of students for interaction, particularly based on peer familiarity, has garnered considerable attention from researchers. Despite this focus, studies examining the impact of peer familiarity on language learning during peer interactions have produced varied results, with limited exploration in the context of collaborative writing tasks. This study seeks to investigate the effects of peer familiarity on Chinese English learners’ language learning in collaborative writing. Two groups of participants were recruited, including five familiar pairs and five unfamiliar pairs. Their interactive dialogues throughout the collaborative writing process were recorded; transcribed; and then analyzed for the number, type, and outcome of language‐related episodes (LREs). Our findings revealed that the familiar pairs exhibited a significantly higher production of LREs and a greater success rate in solving these episodes compared to the unfamiliar pairs. Furthermore, all participants demonstrated a higher retention rate for successfully solved LREs compared to unsolved ones, although no significant difference was found between the two groups in terms of language learning retention. The findings offer pedagogical implications for student grouping in collaborative work.

Disentangling the effects of similarity, familiarity, and liking on social inference strategies.

People constantly make inferences about others' beliefs and preferences. People can draw on various sources of information to make these inferences, including stereotypes, self-knowledge, and target-specific knowledge. What leads people to use each of these sources of information over others? The current study examined factors that influence the use of these sources of information, focusing on three interpersonal dimensions - the extent to which people feel (a) familiar with, (b) similar to, or (c) like the target. In four studies (total N = 1136), participants inferred the beliefs and preferences of others - celebrities (Studies 1a-1b), constructed fictional targets (Study 2), and actual acquaintances (Study 3). Participants also rated familiarity with, similarity to, and liking of the target. Analyses assessed the use of each source of information by comparing inferences with information provided by those sources. Familiarity was associated with greater use of target-specific knowledge, while similarity and liking were associated with self-knowledge. Low similarity and high liking were associated with increased use of stereotypes. We discuss the implication of these findings and their applicability to unique cases, including inferences about celebrities, public figures, and positively stereotyped groups, in which familiarity, similarity, and liking do not perfectly align.

The impact of bilateral versus unilateral anterior temporal lobe damage on face recognition, person knowledge and semantic memory.

The functional importance of the anterior temporal lobes (ATLs) has come to prominence in two active, albeit unconnected literatures-(i) face recognition and (ii) semantic memory. To generate a unified account of the ATLs, we tested the predictions from each literature and examined the effects of bilateral versus unilateral ATL damage on face recognition, person knowledge, and semantic memory. Sixteen people with bilateral ATL atrophy from semantic dementia (SD), 17 people with unilateral ATL resection for temporal lobe epilepsy (TLE; left = 10, right = 7), and 14 controls completed tasks assessing perceptual face matching, person knowledge and general semantic memory. People with SD were impaired across all semantic tasks, including person knowledge. Despite commensurate total ATL damage, unilateral resection generated mild impairments, with minimal differences between left- and right-ATL resection. Face matching performance was largely preserved but slightly reduced in SD and right TLE. All groups displayed the familiarity effect in face matching; however, it was reduced in SD and right TLE and was aligned with the level of item-specific semantic knowledge in all participants. We propose a neurocognitive framework whereby the ATLs underpin a resilient bilateral representation system that supports semantic memory, person knowledge and face recognition.

Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness

PurposeThe aims of this study are to explore how the experience of “visiting” a destination in a virtual reality (VR) technology environment influences destination image and visit intentions and to evaluate the moderating effects of the immersion level of the technology, destination familiarity and VR sickness.Design/methodology/approachAn empirical study was conducted in a laboratory, using two types of immersive VR technologies. The data, collected through a personal survey of 144 participants, were analysed using PLS-SEM.FindingsThe results indicated that sense of presence is a crucial determinant of the user’s experience, which in turn contributed positively to destination image and visit intentions. VR sickness was observed to moderate the relationship between sense of presence and user experience, especially at low immersion levels. Destination familiarity did not influence the model’s relationships.Practical implicationsThe findings lead us to propose that tourism destination managers: use immersive VR technologies in their marketing strategies; in these VR scenarios enhance the user’s sense of presence and experience and implement segmentation strategies.Originality/valueThis is one of the first works to empirically analyse how the customer’s experience of immersive technologies affects destination image and visit intentions. The study also evaluates three moderating effects: the effects of the level of immersion evoked by the technology, and destination familiarity, on the model’s relationships, and the effects of a negative aspect of the technology, VR sickness, on the relationship between sense of presence and the customer experience.