ABSTRACT In October 2021, an advertisement for a fairness cream by the Indian company Dabur ignited a fierce controversy, unveiling deeply ingrained ideologies of lesbophobia, misogyny, colorism, casteism, and Hindu victimhood. The ad, featuring a lesbian couple performing the Hindu ritual of Karwa Chauth after using the skin whitening cream, sparked criticism for its attempt to integrate same-sex couples into mainstream Hindu society through skin tone modification and heteronormative religious rituals. This paper highlights a critical feminist approach to the use of data analytics tools. The data we examined closely in this manner helped us uncover transplatform strategies employed in the production of homophilous affective right-wing digital enclaves. The data from Twitter provided us an entry point. This work reveals a transplatform campaign supporting right-wing reactionary politics, uncovering networks spreading misogyny, lesbophobia, casteism, colorism, and a sense of Hindu victimhood.