applicant for the senior-level faculty position enthusiastically accepted the invitation to the interview and traveled a great distance to talk with the faculty. He learned only after he arrived on campus that the program was about to lose its accreditation by the Accrediting Council on Education in Journalism and Mass Communication. He did not sit in on a faculty meeting, as planned, because of a faculty quarrel. program's problems were not described to him prior to the interview. Another applicant accepted an apparently genuine invitation to interview for a position as chair. applicant interrupted a 4,000-mile family vacation because the program was to fill the position, and he bought new clothes because he was not given time to go home before the interview. When he asked the search committee head whether the interview could be scheduled for the following week, he was asked, Are you interested in the job or not? applicant went for the interview and then did not hear from the anxious unit for weeks. Finally, he learned the job had gone to an internal candidate who had the job locked up from the start. Catherine Cassara described her disheartening interviewing experiences in Chronicle of Higher Education. She reported that a faculty member at a prestigious institution called following her interview to tell her she had an assistant professorship wrapped up. faculty member called later to say he had passed on erroneous information.(1) She also showed up for her research presentation to find only she and the department head's secretary were there. Another time, Cassara was told after she arrived for an interview for one of two positions that the program had interviewed a couple, and that if one member of the couple was hired, the other member would get the other job. Recruiting quality faculty is an academic unit's most important activity. Without efficient, knowledgeable, articulate faculty members, a unit cannot fulfill its potential, even if it boasts the best students and the most outstanding facilities. And yet, as these anecdotes suggest, some potential faculty experience egregious treatment at the hands of inept and inhumane recruiters. Aside from the human considerations, recruiters are short-sighted when they treat applicants shabbily, because the time may be gone when a search committee can count on several good applicants for each position. McGuire and Prince have predicted that the need for new faculty in all disciplines will be acute in 1996, 2000, and 2003.(2) Mooney, in a report about the McGuire-Prince study, said, The increased need is due mostly to the fact that a large cohort of professors hired in the 1960s--which were expansion years for higher education--will be retiring together. If enrollments grow significantly, the need could be even more acute.(3) Herling, who studied communication staffing needs for 1993-98, wrote: The most striking finding of this survey is the number of faculty openings predicted for the next five years (up to 2,820 in 1993-98). ...The implications of a much greater number of openings than qualified individuals gives those candidates that approach administrators' dreams the advantage of a 'seller's market.'(4) Van Ommeren, Sneed, Wulfemeyer, and Riffe--in their study of ethical issues in faculty hiring--predicted that recruiting will become more competitive, that the number of qualified applicants will dwindle, and that the process should be examined carefully.(5) Job seekers and search committee members often find the hiring process daunting, particularly as the pool of qualified applicants contracts, but some guidance is available in journalism and mass communication. Peirce and Bennett, who surveyed unit heads and recently hired faculty, made several important and useful suggestions about what those on each side of the interview should and should not do;(6) Merskin and Huberlie, who studied position announcements published in 1992-93, suggested efficient and effective ways for units to advertise faculty vacancies;(7) and Van Ommeren, Sneed, Wulfemeyer, and Riffe, who reported data from 407 journalism and mass communication faculty members, recommended ways to keep the process open and fair to all. …