Factors Influencing Consumer Behavior Research Articles

Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior

This study aimed to examine the impact of the Theory of Planned Behavior on Malaysian luxury hotel selection. To achieve this objective, the study examined the influence of attitude, subjective norms, perceived behavioral control, and fake reviews on the choice of luxury hotels in Malaysia. The study also investigates whether intention mediates the relationship between these variables and luxury hotel selection. The research method was quantitative in nature and to collect the necessary data, convenience sampling was used on an online questionnaire, resulting in 400 valid responses. The respondents were residents of Malaysia aged over 18 years old who had stayed at luxury hotels before, as they are qualified to answer the research objectives. For this study, four- and five-star hotels are considered as luxury hotels. The collected data were then analyzed using IBM SPSS version 26, using descriptive, regression, and mediation analysis through Hayes process. The results from the regression analysis revealed the predictive power of each variable, while the mediation analysis demonstrated that intention mediates the relationship between attitude, subjective norms, and perceived behavioral control in luxury hotel selection. According to this study, attitude, subjective norms, perceived behavioral control, and fake reviews influence luxury hotel choices. Intention significantly mediates the association between attitude, subjective norms, perceived behavioral control, fake reviews, and luxury hotel choices.

Insights into Consumer Behavior: A Deep Dive into Online Shopping Trends in Kerala During the COVID-19 Pandemic

The COVID-19 pandemic has catalyzed transformative shifts in consumer behaviour globally, prompting a notable surge in online shopping activities. Kerala, renowned for its diverse cultural landscape and vibrant markets, has witnessed a paradigmatic evolution in consumer preferences during this unprecedented period. This study endeavours to provide a comprehensive analysis of online shopping trends in Kerala amidst the COVID-19 pandemic, offering nuanced insights into the factors influencing consumer behaviour, the emergence of new consumption patterns, and the challenges and opportunities encountered by e-commerce stakeholders. Leveraging a mixed-methods research approach, including surveys and qualitative interviews, the study aims to illuminate the dynamic interplay between socio-economic factors, public health concerns, and technological advancements shaping the e-commerce landscape in Kerala. By elucidating these dynamics, the research seeks to inform strategic decision-making processes for e-commerce businesses, policymakers, and other stakeholders invested in Kerala's retail ecosystem.

Addressing Plastic Concern: Behavioral Insights into Recycled Plastic Products and Packaging in a Circular Economy

AbstractThe excessive production and use of new plastic materials pose a critical environmental challenge, and reducing its consumption has emerged as a major global hurdle. Understanding human behavior is thus essential for creating a circular economy for plastics. The study aims to gain insights into consumers' buying habits concerning recycled plastic, which has received relatively little attention in prior research on the subject of environmentally friendly consumer behavior. This study draws on the Theory of Planned Behavior to analyze the factors influencing consumer behavior regarding products and packaging made from recycled plastic. To this end, we employed a questionnaire, which was administered to 511 consumers in Italy. Results support that concerns about plastics and perceived efficacy exert a direct influence on attitudes. Additionally, our findings demonstrate that social norms, attitudes, and perceived behavioral control significantly shape purchasing behaviors concerning recycled plastic. The research contributes to extending the Theory of Planned Behavior model in predicting environmental-friendly behavior by adding new empirical evidence and provides valuable suggestions for companies to develop effective communication strategies and policies to redirect plastic consumption behavior towards less-impacting use of plastic.

Psychological Attribution and Policy Intervention Pathway Analysis of Low Carbon Consumption Behavior of Consumers

Currently, research in the field of shared consumption mainly focuses on analyzing the factors influencing consumer behavior. Although some studies involve individual psychological factors, most of these studies focus on some variables and lack completeness, and few scholars attempt to explain the gap between willingness and behavior. In previous studies on government regulation and governance of the sharing economy, scholars often overlooked the connection between policy intervention factors and individual behavior attribution, resulting in a lack of effectiveness and persistence in the policy intervention path and strategic effects of sharing consumption behavior. This article explores the psychological attribution of low-carbon consumer behavior and analyzes the path of policy intervention. Through literature review and empirical research, this article finds that consumer low-carbon consumption behavior is influenced by various psychological factors, such as environmental awareness, social responsibility, moral concepts, etc. Meanwhile, policy intervention plays an important role in promoting low-carbon consumer behavior. This article proposes specific paths for policy intervention, including raising public environmental awareness, guiding enterprises to assume social responsibility, and strengthening policy supervision.

Factors Influencing Adoption of E-Banking Services in Selected Areas of Gujarat

In the contemporary era, the rapid evolution of technology has ushered in a paradigm shift in the way individuals manage their financial transactions. Among the myriad advancements, the adoption of mobile banking applications stands out as a transformative force, redefining the landscape of banking services. The present study tried to study the awareness of mobile banking services of banking applications and to ascertain the factors influencing consumer behavior adoption of Mobile. Further study carried out to study the association among demographic variables regarding factors studied for consumer behaviour adoption of mobile. In conclusion, the analysis of customers' preferences underscores a moderate response to the mobile banking application. While the current features of the application are satisfactory, customers express a desire for additional features akin to those found in alternative mobile banking applications such as SBI and HDFC. The prevailing perception among customers is that the application offered by Kotak Mahindra Bank is characterized by basic and uncomplicated features. Despite this, customer satisfaction with the Mobile Banking Application remains notably high, attributed to an extensive array of features and services. This observation accentuates the importance of ongoing efforts to enhance the mobile banking application in alignment with evolving customer expectations and industry standards.

The attitudes and practices of United Arab Emirates consumers towards food waste: A nationwide cross-sectional study.

Reducing global food waste is an international environmental, health, and sus-tainability priority. Although significant reductions have been achieved across the food chain, progress by UAE households and consumers remain inadequate. This study seeks to understand the association between consumer attitudes, knowledge, and awareness relating to food waste practice of residents living in the UAE. to help inform policy and action for addressing this national priority. A cross-sectional study was conducted using a validated semi-structured online questionnaire through stratified sampling (n =1052). The Spearman correlation coefficient was performed to determine the correlations. Two independent regression analysis were used to determine the association between food waste practice with: 1) knowledge and awareness and attitude subdomains, and 2) sociodemographic characteristics. Respondents (n=1072) largely reflect the socio-demographic characteristics and population distribution across the seven Emirates. As expected, a significant and negative correlation was found between food waste practice knowledge and awareness and overall attitude. The regression models showed reduced food waste practice was associated with better knowledge, personal attitude, financial attitude (first model), older age and fewer adults in the household (second model). We found a significant and negative association of personal attitude (a commitment, intention), financial attitude (cost-saving motivation), and (existing) knowledge of Food waste (FW) with practice of food waste, indicating that better knowledge about FW, personal attitude or financial attitude was associated with reduction in undesirable food waste practice. While awareness and emotional attitude (moral concerns) were positively and significantly associated with food waste practice (undesirable behaviour). Food waste poses significant challenges in the UAE, and addressing it requires a comprehensive understanding of the multifaceted factors influencing consumer behavior. By promoting knowledge, fostering positive attitudes, and considering socio-cultural factors, policymakers can develop effective strategies to reduce food waste in households and contribute to sustainable development goals.

Future of Retailing in Metro Manila: DIY Homeowners’ Acceptance and Use of Technology in an Omnichannel Retailing

This paper investigates the multifaceted realm of consumer behavior within Metro Manila’s hardware industry, focusing on omnichannel factors that shape purchase intentions. Drawing from Venkatesh et al.’s 2003 Unified Theory of Acceptance and Use of Technology (UTAUT) model, the researcher adapted the theoretical framework by eliminating moderators and substituting Facilitating Conditions with Habit and Perceived Security. To unravel the intricacies of consumer preferences, a quantitative approach was employed, utilizing a survey instrument administered to 400 DIY homeowners-representing a cross-section of the target population. The research methodology incorporated Slovin’s formula for sample size determination, ensuring a robust and representative dataset. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data and derive meaningful insights. This methodological approach allows for a refined exploration of the relationships between variables, offering a quantitative foundation for answering the research questions. The results elucidate the pivotal roles of Performance Expectancy and Perceived Security in positively influencing Purchase Intent. Notably, the study unveils a significant positive relationship between Purchase Intent and Usage Behavior, emphasizing the consequential impact of intention on subsequent consumer actions. This comprehensive exploration provides valuable insights for industry practitioners seeking to refine their omnichannel strategies in the hardware sector. By deciphering the intricate interplay of factors influencing consumer behavior, businesses can optimize their approaches, fostering greater engagement and loyalty among DIY homeowners in Metro Manila. This research contributes significantly to the evolving discourse on omnichannel dynamics, offering a nuanced perspective grounded in empirical evidence and a modified UTAUT framework.

The usage of Foodpanda delivery apps among students: an exploratory study

Within the food and beverage industry in Malaysia, food delivery service, particularly the application of food delivery apps, is an emerging new wave. The escalation of food delivery apps could shift consumer behaviour in the purchase of food. The paper aims to explore contributing factors influencing consumer behaviour using food delivery apps using a qualitative approach. The approach entails the use of semistructured interviews with eight students, all of whom are Foodpanda food delivery app users, in a high-learning institution. Thematic method of data analysis revealed the following factors influencing the app usage behaviour: Ease of use, Variety of Choice, Social effect, and Time/Cost saving. This finding highlights the behavioural pattern of food delivery app users, which informs on better marketing strategies and planning for future business opportunities.

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review

This study delves into the intricate dynamics of consumer psychology within the realm of marketing management, aiming to provide valuable insights for marketers and researchers alike. Employing a descriptive inquiry methodology, the research explores various factors influencing consumer behavior, including internal determinants, cognitive processes, and external influences. Through a systematic literature review and thematic analysis, the study elucidates the critical role of brand equity in driving consumer choice and purchase behavior. Additionally, the research highlights the significance of pricing strategies, cognitive biases, and impulse buying behavior in shaping consumer preferences and decisions. The findings underscore the importance of understanding the interplay between situational cues, mood states, and individual traits in driving impulse purchases, offering actionable insights for marketers seeking to capitalize on spontaneous buying opportunities. Moreover, the study identifies emerging trends such as the influence of social media, cultural values, and experiential marketing on consumer behavior, paving the way for further research in this dynamic field. Overall, this research contributes to the ongoing discourse on consumer psychology and offers practical implications for marketers aiming to enhance brand engagement, foster customer loyalty, and drive sustainable business growth.

Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.

Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia

The number of individuals willing to make purchases of goods and services over the internet has steadily increased over the past several years. Additionally, as a result of the pandemic, it has reshaped consumer behavior, making people more hesitant to leave their homes to obtain the things they need. Therefore, the safest method for them is to shop online. Consequently, we need to assess and investigate the quality of Malaysian e-commerce that has the potential to influence a consumer’s intention to make an online purchase. This research topic represents a limited investigation into how the standard of e-commerce in Malaysia may impact consumer preferences regarding online shopping. As a consequence of this, the primary goal of this research is to conduct in-depth studies and future research on how e-commerce quality influences customers’ intentions to shift from traditional purchases to online ones. It is crucial to conduct further research and explore the intentions of Malaysians to gain a better understanding of customers’ motives for making purchases. To obtain respondent samples for the study, researchers employed non-probability sampling strategies such as convenience sampling and snowball sampling. In this study, we also used social media to distribute 384 different sets of online questionnaires to random respondents for data collection purposes. Approximately 350 valid responses were collected from Malaysians who had made online purchases and were under the age of 40 using an online Google form. Subsequently, the Statistical Package for Social Science (SPSS) software was utilized to analyse the gathered data. In the final phase of this study, researchers will summarise and outline all findings from each test. They will then use multiple regression analysis to determine whether each variable (service quality, information quality, e-trust, and performance expectation) significantly affects online purchase intentions.

Analysis of the Influencing Factors of Marketing Strategy on Consumer Purchasing behaviour: A Case Study of Apple

This passage provides an analysis of Apple Inc.’s marketing strategies, focusing on its advertising and product marketing tactics, as well as its approach to celebrity and film marketing. It highlights Apple’s emphasis on simplicity and minimalism in its advertising campaigns, utilizing short, memorable slogans and a clean design aesthetic. The passage also discusses Apple’s use of secrecy and mystery surrounding product launches to generate consumer curiosity and anticipation. Additionally, it addresses Apple’s engagement with filmmakers to feature its products in movies and TV shows, further enhancing brand visibility. The passage concludes with suggestions for Apple, including the importance of understanding consumer needs, maintaining brand loyalty, and developing a comprehensive marketing strategy that addresses various factors influencing consumer behavior.

Influencing factors and mechanisms on consumers' behavior: A case of tea tourism in China

AbstractThis study explores the factors affecting tea tourism, including the action mechanisms and the impact level of each factor influencing consumer behavior intentions, to contribute to predicting tea tourism consumer behavior. This study surveyed 377 potential tea tourists and constructed a theoretical model of tea tourism consumers' planned behavior using SPSS and AMOS. The results show that: (a) The experiential perception and opportunity perception of tea tourists can significantly affect their attitudes, (b) The self‐efficacy perception and convenience perception of tea tourists can significantly affect their perceptual control, and (c) The attitude of tea tourists can significantly positively influence their behavioral intention. This study not only broadens the applications boundary of the theory of planned behavior, but it also provides a new perspective for research on the behavioral awareness of tea tourism consumers. The findings have implications for predicting and promoting future tea tourism in China and beyond.

Opinion Leaders and Product Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott

This study aims to identify the factors driving consumers to boycott companies that support the occupation of Israel, with an emphasis on the role of religiosity and religious values as the main motivating factors. This is motivated by contradictory results from previous research, especially related to the influence of religiosity and opinion leaders in boycotting companies that support Israel. The variables under investigation include opinion leaders, religiosity, consumer animosity, consumer ethnocentrism, and perceived efficacy, measured using a 5-point Likert scale. The research method is quantitative, employing SEM-PLS for model evaluation. A total of 156 respondents were selected through the purposive sampling technique. The research findings conclude that, among the five independent variables, religiosity, consumer animosity, and opinion leaders do not have a direct influence on the intention to boycott. However, opinion leaders indirectly influence the boycott intention through consumer ethnocentrism. Meanwhile, consumer ethnocentrism and perceived efficacy positively influence the intention to boycott. This research contributes to the literature on the role of opinion leaders in shaping consumer behavior and provides an actual understanding of the boycott phenomenon. In practical terms, this research makes an implication contribution to supporting local products by utilizing opinion leaders as promoters

Individual Characteristics as Motivators of Sustainable Behavior in Electronic Vehicle Rental

This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and explores the critical factors influencing consumer behavior towards EV rental, focusing on hedonic motivation, service level, consumer habits, and willingness to pay. Utilizing multiple linear regression analysis on 302 valid samples from Texas, USA, the research identifies the significant impact of these factors on rental intention. Notably, the service level emerges as the most influential predictor while emphasizing the unique and less studied role of hedonic and personal characteristics as essential antecedents of rental intention. The findings, supplemented by a Monte Carlo simulation, reveal that these personal and motivational characteristics are pivotal in shaping rental intentions, accounting for approximately 47.2% of the variance in rental intention. The study contributes valuable insights into the EV rental market, offering theoretical implications for the EV literature and practical strategies for car rental enterprises to tap into consumer patterns effectively.

Protein Consumption In Communities Affected By Stunting In Daerah istimewa Yogyakarta

Inadequate protein consumption is characterized by a low intake of energy and proteinous foods, leading to stunted growth and negative public health outcomes. Therefore, this study aims to determine the factors influencing consumer behavior in purchasing animal and vegetable proteinous foods in Daerah Istimewa Yogyakarta (DIY), as well as to analyze the relationship between protein consumption and these influentialfactors. A quantitative design was used along with a survey approach, involving both primary and secondary data. The study participants were selected using a non-probability sampling method. Data were collected through observations, interviews, literature studies, and documentations. Multiple linear regression analysis, including covariate tests, was then used for analysis. The results of the research showed that household income, the income of women, the number of family members, the number of children under the age of five, the age of women, and the distance from the house to the nearest shop/minimarket had a significant impact on protein consumption among households with stunted children in DIY. Furthermore, Gunung Kidul, Kulon Progo, and Sleman districts had protein consumption of <1 million Indonesian Rupiah (IDR), while Bantul Regency and Yogyakarta Municipality were >1 million IDR.

Exploring the effects of e-service quality and e-trust on consumers' e-satisfaction and e-loyalty: insights from online shoppers in Pakistan

PurposeThe purpose of this study is to investigate the impact of e-service quality and e-trust on customer e-satisfaction and, subsequently, on customer e-loyalty towards a website in the online shopping environment of Pakistan.Design/methodology/approachThe research employed a quantitative approach and utilised structural equation modelling to investigate the relationship between e-service quality and e-trust on consumers’ e-satisfaction and e-loyalty. The data were collected from 250 individuals who actively use online shopping websites to purchase products in Pakistan.FindingsThe findings revealed that e-service quality and e-trust offered on e-commerce websites significantly impacted customer e-loyalty. However, it was found that both e-service quality and e-trust do not have a significant impact on customer e-satisfaction. In addition, the findings showed that customer e-satisfaction positively impacts e-loyalty.Research limitations/implicationsOverall, these findings emphasise the importance of e-service quality, e-trust and customer e-satisfaction and their role in cultivating customer loyalty within the context of the online shopping environment in Pakistan.Originality/valueThis study contributes to the existing literature on online shopping in Pakistan by exploring the factors influencing consumer behaviour in this context. The findings add to the academic understanding of consumer behaviour and provide valuable insights for e-commerce businesses in Pakistan.

An Extended Model of Consumer Behavior for Vegetables in the Market in Indonesia

Purpose: In this study, principal component analysis (PCA) was used to identify the key factors influencing consumer behavior in the context of vegetable consumption in traditional and modern markets. Theoretical reference: This common pattern of small-scale and subsistence-based vegetable production in agriculture, typically meeting local needs, results from limited competitiveness in the global vegetable value chain, largely due to relatively small national-scale vegetable production. Method: The use of multilevel structural equation modeling (MSEM) was employed to analyze consumer behavior at different levels within the sales model. This study involved the use of an online questionnaire that sought to explore vegetable consumer behavior in the year 2023. Results and Conclusion: The study emphasizes the dominant role of the economic factor in shaping consumer behavior, with economic conditions and personal income being pivotal influencers of purchase decisions. Cultural factors also play a positive role in decisions, highlighting cultural considerations. Social dynamics, psychological factors, and personal habits contribute significantly, while effective marketing strategies and customer satisfaction are crucial for influencing choices and fostering loyalty in the vegetable market. Implications of research: Furthermore, the study indicates that effective marketing strategies have a positive impact on purchase decisions and consumer loyalty. Well-designed marketing campaigns, promotions, and branding efforts can motivate consumers to choose specific vegetables and foster loyalty, highlighting the importance of strategic marketing in the vegetable market of Pekanbaru City. Originality/value: Additionally, the study emphasizes the intrinsic connection between consumer satisfaction and loyalty, emphasizing the significance of addressing consumer needs and expectations to cultivate and sustain loyalty in the vegetable market. Businesses that prioritize customer satisfaction are likely to enjoy repeat business and positive word-of-mouth referrals, enhancing their position in the market.

PERILAKU KONSUMEN TERHADAP PEMBELIAN TELUR AYAM RAS DI PASAR TRADISIONAL KOTA MANADO

Commercial chicken eggs are one of the most sought-after livestock products by the community due to their easy availability, affordable price, and complete nutritional content to meet the protein needs of animals. This study was conducted to analyze the characteristics of consumers of commercial chicken eggs and examine the factors influencing consumer behavior towards the purchase of commercial chicken eggs in Manado City. The sample determination method used accidental sampling, which involved randomly selecting respondents who were purchasing commercial chicken eggs at the traditional markets of Bersehati and Pinasungkulan in Manado City. A total of 100 respondents were included in the study. The data analysis utilized multiple linear regression analysis. The results indicated that income, the share of expenditure on purchasing commercial chicken eggs, the number of family members, and the education level of housewives simultaneously influenced the dependent variable, which was the quantity of consumed commercial chicken eggs. The R2 value of 0.545 indicates that changes in the independent variables can explain 54.5% of the changes in the dependent variable, while the remaining 45.5% is attributed to other factors beyond the model equation. The characteristics of consumers of commercial chicken eggs in the traditional markets of Bersehati and Pinasungkulan in Manado City include age, education level, occupation, and income.

A Study on Consumer Buying Behavior of Vermicompost in Lucknow, Uttar Pradesh, India

Understanding the consumer buying behavior of vermicompost in the Lucknow district of Uttar Pradesh is a critical aspect that needs to be understood in order to promote sustainable agriculture. This study aims to analyze the factors that influence the buying behavior of consumers towards vermicompost. The researcher employed a mixed-method approach, including both quantitative and qualitative data collection methods. The data was collected from primary as well as secondary sources of data. Secondary data was collected from published literature. In this study, we are going to find out the mindset of the consumer while purchasing vermicompost or bio-fertilizer. Nowadays, vermicompost is becoming increasingly popular because heavy chemical fertilizers are used to grow food grains, vegetables, and pulses, which has led to a lot of health issues in humans, with cancer being one of the major concerns. Apart from health issues, degrading soil health is a major problem faced by Indian farmers, and the only solution they have is vermicompost or bio-fertilizer. The researcher found that out of 100 respondents, only 40% were using vermicompost, while 60% were not using it. It has been noticed that the maximum number of respondents using vermicompost are marginal farmers or the urban population who are interested in kitchen or terrace gardening. The findings reveal that out of 100 respondents, only 40% were currently using vermicompost, indicating a relatively low adoption rate. Among the vermicompost users, 37% belonged to the marginal category of farmers with smaller land holdings. In contrast, the majority of non-users were large-scale farmers, citing higher costs as the primary reason for not adopting vermicompost. The study identifies key factors influencing consumer behavior. Awareness plays a significant role, with 20% of respondents reporting it as a motivation for purchasing or using vermicompost. Other factors include health consciousness (12.5%), involvement in vermicompost production (25%), nature-loving practices (17.5%), and the ease of application (12.5%).
 The researcher concluded the research by recommending appropriate and useful strategies to promote the adoption of vermicompost among consumers in the Lucknow district of Uttar Pradesh