Factors Influencing Consumer Adoption Research Articles

Predicting Consumer Intention to Adopt Battery Electric Vehicles: Extending the Theory of Planned Behavior

Societies worldwide are under increasing pressure to reduce carbon footprints, combat air pollution, and address climate change. Battery electric vehicles (BEVs) represent a sustainable transportation solution to mitigate environmental issues. Despite growing consumer demand, BEV adoption rates remain relatively low. This study extends the theory of planned behavior to analyze factors influencing consumer adoption intentions for BEVs in Spain. The research incorporates the constructs Attitude, Perceived Behavioral Control, Subjective Norm, Moral Norm, Environmental Concern, and a unique consumer ‘profile’ dimension comprising experience, education, and gender, alongside the moderating variable of ‘price sensitivity’. This study comprises 1816 responses collected through an online survey, and it utilized the partial least squares structural equation model. The empirical findings indicate that Attitude, Perceived Behavioral Control, Subjective Norm, and Moral Norm significantly impact consumer adoption intention. Attitude emerges as the strongest influencer, emphasizing the significance of personal beliefs. Environmental Concern suggests environmentally conscious consumers may lean toward BEV adoption due to positive attitudes. The ‘profile’ dimension does not affect the relationship toward adoption intention. Price sensitivity moderates these relationships, indicating pricing strategies and incentives could significantly influence BEV adoption decisions. These findings offer practical guidance for governments and manufacturers aiming to promote sustainable, eco-friendly transportation methods in the face of global environmental challenges.

Key Factors Influencing Consumer Adoption Intentions of Super Apps in Germany

Key Factors Influencing Consumer Adoption Intentions of Super Apps in Germany

Factors Influencing Consumer Adoption of Online Banking in Nepal

This research examined the factors influencing consumer adoption of internet banking in Nepal, using the Technology Acceptance Model (TAM) and incorporating trust and government support as additional variables. It presents a comprehensive study focused on Nepal, with data collected through a survey method from 233 participants and analyzed through multiple regressions. The results demonstrated that the perceived usefulness and ease of use significantly impact customers' intentions to embrace online banking services. However, trust and government support had no significant impact. The insights from this study can aid banks in developing effective approaches to encourage the adoption of online banking in Nepal and potentially serve as a model for other developing nations in the e-commerce and internet banking domains.

E-Healthcare Services Adoption Among Consumers: An Empirical Study

Due to the convenience and accessibility, they provide, e-healthcare services have grown in popularity among consumers in recent years. This paper’s purpose is to look into the “factors that influence the adoption of e-healthcare services by consumer”. To identify the key influencing factors of the “adoption of e-healthcare services”, a “comprehensive review of the literature was conducted”. These findings indicate that perceived “ease of use, perceived usefulness, perceived risk, trust, and subjective norm are the important factors influencing consumer adoption of e-healthcare services”. Furthermore, demographic factors like “age, gender, education, and income influence the acceptance of e-healthcare services”. The study's findings have important “implications for policymakers and healthcare providers and in designing and implementing consumer-cantered e-healthcare services”. The study also emphasizes the “importance of healthcare providers focusing on improving the ease of use” and “the perceived usefulness of e-healthcare services”, as well as “building consumer trust in order to promote adoption”.

Factors Influencing Consumer Adoption of Smartphones: Evidence from Rural Areas of Pakistan

The global COVID-19 pandemic disrupted education and restricted travel for many people, escalating the use of smartphones as educational tools. This paper analyses the factors influencing consumer adoption of smartphones from the perspective of college and university-going students belonging to rural areas of Pakistan. The paper aims to assess the impact of perceived enjoyment, perceived usefulness, social influence and personal characteristics on the consumer adoption of smartphones, particularly during and after the unprecedented times of the COVID-19 pandemic. This quantitative study uses questionnaires to obtain insights from 398 college and university-going students who regularly travel from rural areas of Pakistan to acquire education in cities. The study uses IBM-SPSS Statistics software to investigate the relationship of perceived enjoyment, perceived usefulness, social influence and personal characteristics with the consumer adoption of smartphones. The findings of this study can assist marketers in dedicating marketing efforts in line with the factors that shape young people’s perception towards adoption of smartphones in rural areas.

Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective

Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encourage safe and contact-free payment. Hence, this paper aimed to study the factors influencing consumer adoption of mobile wallets during the COVID-19 outbreak. The independent variables included in this study are perceived usefulness, perceived ease of use, perceived social influence and perceived security. A total of 250 Malaysians from three states of Malaysia are given a set of self-administered questionnaires to be answered. The response rate is 94%, with 235 sets of completed questionnaires used for analysis. The Partial Least Squares Structural Equation Modelling (PLS-SEM 3.3.3) is used to analyse the model. The hypothesis testing results concluded that perceived usefulness, social influence and perceived security have a significant relationship with mobile wallet adoption during the COVID-19 outbreak. Nonetheless, this research is useful for mobile wallet developers and other researchers. Lastly, the findings of this study provide some managerial implications for mobile wallet developers, which can help developers produce a better mobile wallet in the marketplace.

Investigating Factors Influencing Consumer Adoption of Low-input Turfgrasses

Important financial savings, along with reductions in environmental impact, can be achieved by planting lawns with low-input turfgrass species. Drawing on data from an online survey, this article provides empirical evidence on the factors that influence consumers’ willingness to adopt low-input turfgrasses. We group consumers into two segments: Willing Adopters and Reluctant Homeowners. Regardless of segment, consumers who regard maintenance requirements as more important were more willing to adopt low-input turfgrasses, whereas those who placed a higher value on appearance, were more unlikely to change to a low-input turfgrass, especially for Reluctant Homeowners. We categorized the barriers to adoption as follows: 1) Promotion, 2) Benefits and Accessibility, 3) Peer Effect, 4) Sample, and 5) Information. Our models predict that consumers’ willingness to adopt low-input turfgrass can be significantly increased if the identified barriers are removed. Based on our study, suppliers/retailers should adopt heterogeneous and multiple marketing strategies, such as promoting through multiple channels, informing and advising the public on proper information, providing photos or exhibiting in-store samples, triggering communication between different types of consumers, and providing incentives and improving accessibility, to target different consumer groups.

An Empirical Study on Factors Influencing Consumer Adoption Intention of an AI-Powered Chatbot for Health and Weight Management

An Empirical Study on Factors Influencing Consumer Adoption Intention of an AI-Powered Chatbot for Health and Weight Management

Influence of consumer innovativeness and personal characteristics on consumer adoption behavior of online banking: An empirical analysis

Influence of consumer innovativeness and personal characteristics on consumer adoption behavior of online banking: An empirical analysis - JMRA- Print ISSN No: - 2394-2762 Online ISSN No:- 2394-2770 Article DOI No:- 10.18231/j.jmra.2019.012, Journal of Management Research and Analysis-J Manag Res Anal

Understanding the critical factors for successful M-commerce adoption

Prior studies on technology acceptance models (TAM) have been widely used to examine mobile commerce (M-commerce). These studies usually have applied the structural equation modelling; however, the method has intrinsic limitations in terms of effectiveness and validity. The purpose of this study is to find the critical success factors influencing consumer adoption decision on M-commerce by integrating TAM and decision-making trial and evaluation laboratory. In order to verify the proposed approach, the Taiwanese are used as illustrative examples. This study finds four critical success factors that influence M-commerce adoption: perceived ease of use, perceived usefulness, value-added and service functionality. In addition, these factors were identified as the cause and effect factors. The results of this study are presented to M-commerce service providers' in facilitating the development of wireless services.

ICT Factors Influencing Consumer Adoption of E-Commerce Offerings for Education

Background/Objectives: Learning is getting transformed into digital and digital coursework is evidently seen to have increased adoption. Major consumer base for e-commerce companies is India wherein learners and instructors form a major part. So, many e-commerce companies are well positioned to service this need having an eye on education market. The rapidly growing internet and smartphone penetration in the country is expected to further fuel this growth. India's leading e-commerce companies are in a competitive environment offering e-learning material for formal education, certificate courses, E-books, coaching materials for competitive exams, online tests etc. Some e-commerce companies also offer hobby courses. The study investigated the Information Control Technology (ICT) related factors that decide the adoption of various online offerings from e-commerce companies for the purpose of education. Method/Statistical Analytics: Simple random sampling has been applied for the research to collect the required sample. A structured questionnaire was distributed to collect the data from about 100 consumers including learners and instructors. A conceptual framework was developed to analyze the ICT factors impacting adoption of e-commerce offerings for education. Application/Improvements: This study provides valuable guidance to policy makers and providers of e-commerce in education in understanding the ICT factors influencing consumer adoption. Findings: ICT infrastructure has a significant impact on the perceived satisfaction of the stakeholders (Learners and Instructors) followed by ICT skills and then the ICT Support. Also consumers view insufficient ICT skills to take advantage of new technology as a significant challenge. Thereby they see a need for continuous technical training. Other major concerns from respondents on the ICT infrastructure is about the unavailability of up-to-date anti-virus protection in their systems, unavailability high-speed internet connection and multi-media incompatibility issues.

Factors Influencing Consumer Adoption for Network Fellowship Auction in Taiwan

The emerging online economy in recent years has facilitated the rapid growth of e-commerce, such as Internet bank, e-wallet, and electronic bidding. Network fellowship auction is a collective effort by people who network and pool their money together by Internet in order to invest in and support efforts initiated by other people or organizations. Network fellowship auction has replaced conventional fellowship auction by offering a new safer and faster financial instrument. This research investigated the determinants of network fellowship auction user acceptance, including consumer perceived risk, perceived value, computer self-efficacy, and product involvement. An online survey was used with a sample of 446 respondents. Structural equation models (SEM) were used to examine hypotheses in the theoretical framework. The results showed that consumer perceived risk substantially negatively influenced perceived ease of use and intention; consumer perceived value positively influenced perceived usefulness; consumer computer self-efficacy positively influenced perceived ease of use. Additionally, consumer perceived usefulness, perceived ease of use, and product involvement positively influenced consumer intention.

A preliminary investigation of factors influencing consumer adoption of online transactions in Malaysia

Information technology is fundamentally changing business transaction worldwide. The advent of internet transaction offers business firms a new frontier of opportunities and challenges. An understanding of how demographic characteristics and socialfactors influence the adoption of online transaction can allow firms to create solutions and plans to attract consumers to their services, thus enabling them to gain a greater share in the market. Using data from a survey of 180 consumers, the study explored the relationship between hypothesized factors influencing online transactions such as consumers’ attitude towards online products, transaction process, cultural diversity, facilitating conditions and the consumer adoption online transactions in Malaysia. The empirical findings suggest that most of the proposed relationships between the constructs postulated by the research model are well supported, accounting for 28.1% of the total variance in the adoption of online transactions. In addition, the findings also suggest that factors such as consumers’ attitude towards online products and services, cultural related factors, and facilitating conditions significantly influence consumers' adoption of online transactions. Firms that wish to attract more consumers online should pay more attention to the quality and the price of their products and services. In addition, designing an interface that takes into consideration the cultural diversities such as language and religious belief among the consumers can induce them to make online transactions through the internet. Key words: Online transaction, adoption, socio-cultural, consumer attitude.

Factors influencing consumer adoption of USB-based Personal Health Records in Taiwan

BackgroundUsually patients receive healthcare services from multiple hospitals, and consequently their healthcare data are dispersed over many facilities’ paper and electronic-based record systems. Therefore, many countries have encouraged the research on data interoperability, access, and patient authorization. This study is an important part of a national project to build an information exchange environment for cross-hospital digital medical records carried out by the Department of Health (DOH) of Taiwan in May 2008. The key objective of the core project is to set up a portable data exchange environment in order to enable people to maintain and own their essential health information.This study is aimed at exploring the factors influencing behavior and adoption of USB-based Personal Health Records (PHR) in Taiwan.MethodsQuota sampling was used, and structured questionnaires were distributed to the outpatient department at ten medical centers which participated in the DOH project to establish the information exchange environment across hospitals. A total of 3000 questionnaires were distributed and 1549 responses were collected, out of those 1465 were valid, accumulating the response rate to 48.83%.Results1025 out of 1465 respondents had expressed their willingness to apply for the USB-PHR. Detailed analysis of the data reflected that there was a remarkable difference in the “usage intention” between the PHR adopters and non-adopters (χ2 =182.4, p < 0.001). From the result of multivariate logistic regression analyses, we found the key factors affecting patients’ adoption pattern were Usage Intention (OR, 9.43, 95%C.I., 5.87-15.16), Perceived Usefulness (OR, 1.60; 95%C.I., 1.11-2.29) and Subjective Norm (OR, 1.47; 95%C.I., 1.21-1.78).ConclusionsHigher Usage Intentions, Perceived Usefulness and Subjective Norm of patients were found to be the key factors influencing PHR adoption. Thus, we suggest that government and hospitals should promote the potential usefulness of PHR, and physicians should encourage patients' to adopt the PHR.

The perceived value of mobile devices to passengers across the airline travel activity chain

This paper investigates the determinants of air travellers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers' mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.

An examination of factors influencing consumer adoption of short message service (SMS)

AbstractFactors related to consumer adoption of short message service (SMS) are analyzed in this article. Our structural equation model identifies perceived enjoyment (PENJ), perceived monetary value (PMV), perceived usefulness (PU), and perceived ease of use (PEU) as four major factors that directly affect Korean mobile phone users' SMS adoption. We also find that network factor (NET), interface convenience (IC), and context controllability (CC) have significant indirect impacts on consumer adoption of SMS through their respective paths on perceived usefulness (PU) and perceived ease of use (PEU). Our findings demonstrate that SMS must be perceived as enjoyable and pleasant, because consumers' motivation to use enjoyable and pleasant services like SMS enhances their value perceptions of SMS such as perceived usefulness (PU) and perceived ease of use (PEU). The findings also suggest that more convenient and easier‐to‐use system interfaces, greater context controllability across various SMS usage contexts, and greater network externalities can facilitate SMS adoption in the future. © 2008 Wiley Periodicals, Inc.