Business Success Factors Research Articles

Digital Marketing Dalam Menghadapi Persaingan Bisnis di Era Digital: Kajian Konseptual

The development of digital technology has significantly changed the competitive landscape of businesses, forcing companies to adapt with more innovative and efficient strategies. Digital marketing emerges as one of the effective approaches in facing this challenge, enabling companies to expand market reach, improve interaction with consumers, and measure marketing performance in real-time. The implementation of digital marketing strategies is an effective solution in achieving this goal. This research examines how digital marketing can be used to strengthen consumer trust, form a strong corporate image, and increase customer loyalty. This research consists of several parts. First, the literature review focuses on digital marketing. Second, the research model and propositions developed in this study are based on the literature review of previous studies, and are discussed in depth in relation to trust, corporate image, and customer loyalty. The study results show that an integrated digital marketing strategy not only helps companies survive the competition, but also builds long-term relationships with customers, which ultimately increases trust and strengthens the company's image in the market. Proper implementation of these strategies is a key factor in business success in the digital age.

Problems of applying incentives in civil law

The article notes that incentives are rarely used in civil law due to both objective and subjective reasons. The objective reason is the peculiarities of the law-regulatory methodology of civil law itself, but they are not an obstacle to the use of incentives in civil law. The specifics of the civil law methodology only determine a certain secondary importance of incentives as legal means of regulating civil relations, but do not exclude the possibility and necessity of their application in general. The subjective reasons are the lack of sufficiently developed general provisions in the civil law doctrine and the lack of provisions of similar content in civil law. Elimination of the latter two subjective obstacles will in the future allow intensifying the use of incentives in the self-regulation of civil relations. Based on the principles of freedom of contract and freedom of unilateral transactions, civil law subjects are free to choose the methods of regulating their relations. This freedom also applies to their choice of incentives as legal means of regulating their individual relations. Increased use of incentives in civil law should be expected primarily in self-regulatory relations. The advantage of using incentives, as compared to the methods of ensuring proper performance of obligations (pledge, surety, retention, etc.), as well as measures of civil liability or other legal consequences, is that incentives are positive sanctions by their nature, i.e. a reward for making maximum efforts to achieve a certain legal result by the subject. This circumstance allows the parties to contractual legal relations to strengthen their ties and create an atmosphere of trust rather than suspicion. This is especially important for contractual relations in the business sector, where the duration of economic and legal relations is one of the determining factors of business success. The use of methods to ensure the proper fulfilment of contractual obligations, and even more so, measures of liability or other legal consequences for breach of obligations, generates negative tension or even leads to the termination of business relations.

The Influence of Entrepreneurial Orientation on MSME Business Performance in Bekasi City

This study aims to investigate the influence of entrepreneurial orientation including innovativeness, proactiveness, and risk-taking on the business performance of MSMEs in Bekasi City. Using a quantitative approach, a structured survey was conducted among 383 MSME owners. Data were analyzed through covariance-based structural equation modeling (SEM) using AMOS 29.0 software. The results showed that entrepreneurial orientation has a positive and significant effect on MSME performance. The findings underscore the key factors for business success, namely innovation, proactivity, and risk-taking. This research offers valuable insights for business owners and stakeholders to encourage entrepreneurial attitudes, thereby enhancing the growth and sustainability of MSMEs. The ultimate goal of this research is to provide practical guidance and strategies for more effective MSME development in the future.

The Success Factors of Small Business in Crisis Condition: A Systematic Review

The Success Factors of Small Business in Crisis Condition: A Systematic Review

Food Franchise Business in Indonesia

This research analyzes market trends and key factors that influence the success of the franchise industry in Indonesia. Through a descriptive and exploratory approach, data was obtained from surveys, interviews, case studies, and document analysis. Market trends show diversification of the franchise sector and a shift in consumer preferences towards value-added brands. However, regulatory, technological, and fierce competition challenges also arise. Success factors for franchise businesses include a robust business model, strategic location, competent management, and smooth operations. Business models and management strategies support each other to achieve success. The government's role in developing the franchise industry includes clear regulations, training, and promotion. Popular food and beverage franchises in Indonesia, such as Ayam Sabana, Kebab Baba Rafi, and Tahu Jeletot Taisi, offer promising business opportunities with affordable start-up capital. Support from the management team and a proven business concept help strengthen the franchise's position in the competitive market.

Analysis of Success Factors and Business Sustainability by Muslim Women Entrepreneurs Based on Islamic Studies

Businesses managed by Muslim women entrepreneurs have become an interesting phenomenon in the global economic landscape. This research aims to understand in depth the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs, using an Islamic perspective as the basis for analysis. This research uses a qualitative approach with a multiple case study design. Data was collected through in-depth interviews with 15 Muslim women entrepreneurs who have businesses that have been running for at least 5 years and are considered successful in their respective industries. Data analysis was carried out using thematic methods, identifying key themes that emerged from the interview data. The research results reveal that the business success factors of Muslim women entrepreneurs include: (1) Integrity and Islamic Business Ethics: Successful Muslim women entrepreneurs demonstrate a strong commitment to the values of honesty, justice and transparency in running their business. (2) Business Knowledge and Competence: The ability to manage finances, marketing and business operations is an important factor in achieving success. (3) Networking and Collaboration: Building strong relationships with customers, suppliers and other business partners contributes to business growth and sustainability. (4) Innovation and Adaptation: The ability to innovate and adapt to market changes is key in facing competition. (5) Devotion and Spirituality: Devotion and the practice of Islamic spirituality provide motivation and strength in facing business challenges. This research provides valuable insight into the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs. These findings have important implications for Muslim entrepreneurs, policy makers and academics in developing strategies and programs that support business growth and sustainability based on Islamic values.

What are the critical success factors for small farming businesses? Evidence from Zambia

ABSTRACT Small farming businesses play a cardinal role in most countries, as they contribute to food security, employment creation, and rural development. However, small farming businesses face a number of challenges that have potential to hinder their performance. The purpose of the study is to identify critical success factors for small farming businesses in Zambia. The study employed an exploratory approach that involved multiple cases of six small farm owners. Additionally, four experts from the agriculture industry were also involved in the study. Semi-structured interviews were used to collect data, which was analyzed thematically using Atlas.ti software. Seven common dimensions emerged as critical success factors. These critical success factors include entrepreneurial characteristics, availability of financial resources, farm management practices, adoption of technology, knowledge, networking, and government support. The study provides implications that can help with development of the small farming businesses in Zambia.

MEDIATING EFFECTS OF ISLAMIC BUSINESS SUCCESS ON PRODUCTIVE ZAKAT AND MUSTAHIQ WELFARE

This research aims to determine the effect of productive zakat programs, entrepreneurial motivation, and competence on the welfare of mustahiq through having successful Islamic businesses as interveners. The research applied quantitative analysis method by distributing questionnaires to collect primary data from 111 mustahiq recipients of assistance from zakat institutions. This research employed a path analysis technique with the help of the SEM-PLS (Partial Least Squares) 4.0 program and was used to analyze the influence among variables. The empirical findings indicate that the productive zakat program significantly and positively affects mustahiq's welfare but not the business’s success. Meanwhile, entrepreneurial motivation and competence also significantly and positively affect business success and mustahiq welfare. Interestingly, the success factor for Islamic businesses can mediate the relationship between productive zakat, motivation, and competency on the welfare of mustahiq. This research contributes to the zakat literature by examining the connection between productive zakat, entrepreneurial drive, competency, and the factors influencing the performance of Islamic enterprises in achieving welfare according to Islamic objectives. Practically, the implications of this research are useful for the government as a policymaker in increasing the contribution of zakat institutions to material and spiritual poverty alleviation.

The chatbot as a communicative, marketing and business success factor: empirical analysis

The chatbot as a communicative, marketing and business success factor: empirical analysis

Factors of Entrepreneurial Business Success: Towards Resilient and Competitive Entrepreneurs in the Post COVID-19 Pandemic Era

Factors of Entrepreneurial Business Success: Towards Resilient and Competitive Entrepreneurs in the Post COVID-19 Pandemic Era

A transversal and practical education as a business success factor: literature review of learning process of basic design through ICT tools

The ongoing societal transformation propelled by innovation and digitalization is amplifying the demand for technological adeptness among current and upcoming professionals. Consequently, there's a pressing need to revamp the educational system and its methodologies to elevate the requisite skill set. Spatial reasoning, innovative thinking, and creativity stand as pivotal proficiencies essential for enabling future professionals to swiftly craft adaptable prototypes catering to client needs. However, conventional teaching approaches exhibit shortcomings in nurturing spatial reasoning, necessitating deeper exploration within the realm of education. This study delves into novel 3D design tools aimed at facilitating three-dimensional modelling within educational settings. The findings underscore the imperative use of digital tools in crafting 3D objects, fostering the development of spatial visualization skills. Moreover, they emphasize the significance of intertwining ICT knowledge, programming skills, and pertinent soft skills. Such an amalgamation equips future professionals with enhanced work capabilities, a comprehensive grasp of market needs, and refined product commercialization strategies.

GESTÃO ESTRATÉGICA COMO AÇÃO QUE VIABILIZA O SUCESSO NO EMPREENDIMENTO

It is a qualitative, descriptive, and bibliographic research, based on the literature review on the chosen subject, whose problem that drove the investigation was: - What are the necessary actions within the strategic management that make the success of an organization feasible? The main objective of this work is to outline a theoretical investigation based on the literature review regarding strategic management as an action for the viability of an enterprise, whose theme starts from the motivation of this authorship to know more about this subject, since theorists affirm that the The enterprise comprises a space for the application of well-designed strategies and plans to achieve success. In the present outline, it is still possible to identify and understand that strategic management as an action with which success in the enterprise is made possible. The specific objectives of this work are to present the advantages in which strategic management allows the success of a business organization; understand how strategic management is necessary and its importance in the business context; in addition to discussing the consequences of the absence of strategic management within the organization. Finally, it is concluded that strategic management is extremely important for business work, as it is a decisive factor for business success.

Strategi Komunikasi Dan Kolaborasi Jaringan Bisnis Dalam Mengembangkan Usaha Baru Mango Elixirs

Developing effective communication strategies and appropriate collaboration in business networks is essential for creating competitive advantages, attracting investors, and expanding business market share. This study will discuss the direct impact of these variables on new business growth and the extent to which their integration can be a determining factor in new business success. Therefore, the researcher chose the research title "Business Network Communication and Collaboration Strategy in Developing New Businesses". The object of this research is the design of the new Mango Elixirs business unit. This research was conducted with the following aims: 1) to find out what kind of communication strategy for building a business network is carried out by Mango Elixirs, 2) to find out how effective the collaboration efforts made by Mango Elixirs are to strengthen business networks, and 3) to find out the communication strategy and collaboration can develop a new mango elixirs business.

Ranking Factors Affecting Sustainable Competitive Advantage from The Business Intelligence Perspective: Using Content Analysis And F-TOPSIS

Sustainable competitive advantage, as a key factor in business success, ensures that the company is able to dominate the market with differentiated products and services over a long period of time. This advantage is especially achieved through business intelligence, since smart decisions, leveraging meaningful data and analytics, and continuous process improvement help the company maintain this advantage and experience sustainable growth. The aim of this study is to rank the factors influencing sustainable competitive advantage from a business intelligence standpoint. The research methodology consists of two stages: qualitative and quantitative. In the first step, content analysis was performed to extract indicators from previous studies. In the second step, indicators were ranked using the F-TOPSIS method. Factors affecting sustainable competitive advantage from the business intelligence viewpoint were categorized into 5 criteria, including 27 sub-criteria. The 5 main criteria are customer relationship management, smart marketing, soft and hard organizational factors, and the mental image of the product, respectively. In the second step, the sub-criteria in each criterion were ranked. In customer relationship management, the most important sub-criterion is effective interaction with customers. In smart marketing, the most important sub-criterion is feedback and continuous improvement. Among the soft and hard organizational factors, the most important sub-criteria are support from senior management and technology and infrastructure. In the mental image of the product, the most important sub-criterion is social responsibility.

Portuguese Corporate Social Responsibility: Features and Stakeholder Views

Social responsibility has become a key factor in business success, as it can lead to competitive advantages, positive stakeholder relations, and employee satisfaction. This study explores the characteristics of companies that adopt social practices, evaluates innovative social responsibility initiatives in Portuguese companies, and examines the motivations, benefits, and challenges associated with these practices. The study found that most respondents recognize the relevance of social responsibility to company growth, particularly in terms of human capital development. The primary motivations for adopting social practices are to improve employee well-being and satisfaction. The main benefits include proactive positioning in the market, strategic integration of social concerns, and decision-making that aligns with social values. However, challenges such as the absence of direct financial returns, resistance from older workers, resource limitations, and a lack of participation can hinder the implementation of social responsibility initiatives. The article concludes by discussing the study’s limitations and suggesting directions for future research on social responsibility in business.

The role of sustainable business networks in promoting a Circular Economy in Africa—A systematic literature review

AbstractIn order to achieve transition toward a Circular Economy (CE), multiple stakeholder partnerships are required. Although the CE shows proven potential and impact, the implementation is still very low in developing and transition countries. The role of networks in promoting the CE is assessed, including the impact which network participation has on the implementation of a CE at company level. Although firm level capabilities can be enhanced by network participation, a lot of knowledge gaps exist regarding the orientation and structure of networks; governance models for networks and the high impact activities that can be implemented. A systematic literature review was undertaken to characterize the role of sustainable business networks in green industrial transformation. The approach to literature review included keyword search, title analysis, search title analysis, abstract analysis and systematic review of contents for full review of 50 research articles from Web of Science, Scopus and literature. Barriers, cognitions and challenges in the operation of sustainable business networks were clearly analyzed, including knowledge gaps existing in literature. Database search and document review was undertaken to determine the role and impact of sustainable business networks in promoting a CE in comparison to idiosyncratic organizations without any affiliation. The review enabled determination of the policies which promote sustainable business networks, network structure, governance, and success factors. We conclude that sustainable business networks have an impact on the CE transformation in selected African countries. Implementation success could be explained by contextual factors within sustainable business network boundaries.This article is categorized under: Climate and Environment > Pollution Prevention Climate and Environment > Circular Economy Policy and Economics > Green Economics and Financing

Retail Business Strategy In Increasing Sales Through Innovation And Customer Experience

In retail, strategies in increasing sales through innovation and customer experience can be a critical factor in business success. In this case, artificial intelligence can be used to analyze customer data and market trends to develop innovations and customer experiences that can increase sales. To achieve this goal, it is necessary to implement an effective data management strategy and the use of appropriate technology to collect and analyze customer data in real-time. Thus, retail businesses can understand customer behavior, and design innovations that suit their needs. In addition, artificial intelligence can help retail businesses in the development of effective and relevant marketing strategies, leading to increased customer traction and experience. Through data analysis, retail businesses can identify market trends and customer needs, and develop innovative solutions that can improve customer experience. In addition, artificial intelligence can help retail businesses in developing effective and relevant marketing strategies, leading to increased customer attraction and experience.

Sustainable entrepreneurship in equine services

The equine industry is in continuous development, offering opportunities to entrepreneurs in the implementation and advancement of their sustainability visions. This paper explores sustainable entrepreneurship in the equine industry through a qualitative research approach to bridge the gap between the needs of society, the environment and entrepreneurs. Structured interviews with equine industry representatives from various countries were employed to collect data, and a thematic content analysis with the Leximancer programme was conducted to seek insights. Using the theory of reciprocal determinism, the paper also explores whether there are influencing factors between the sustainability of a business in the horse industry and the entrepreneur's gender or entrepreneurial experience. This research shows that women with less than ten years of entrepreneurial experience are much more inclined towards sustainability. The entrepreneurs in the horse sector need to be aware of the potential of this industry, to promote themselves in this direction and to support each other to strengthen their self-efficacy. This study contributes to the expansion of knowledge about sustainable entrepreneurship, specifically the issues and strategies used by entrepreneurs in today’s equine sector, with a specific focus on the modern context, with the inclusion of sustainability as a key factor in business success.

TECHNOLOGY ADOPTION, SELF-EFFICACY AND ENTREPRENEURIAL BUSINESS SUCCESS

Background and Purpose: The success and demise of a business venture continuously fascinates the attention of many. Specifically, when it relates to micro-entrepreneurs as they are very vulnerable to business failures. Despite many struggles, there are few who succeed. Intrigued with this scenario, the researchers aim to look for factors that lead to the success of micro-entrepreneurs in their business ventures. Following the Social Cognitive Theory and earlier research, the present study predicts that technology adoption and self-efficacy will influence entrepreneurial business success. Additionally, this study posits that self-efficacy mediates the relationship between technology adoption and entrepreneurial business success.
 
 Methodology: The research employed a survey technique using a quantifiable method. The researchers distributed 350 questionnaires to low-income micro-entrepreneurs in Kelantan, Malaysia. Two hundred forty-five people responded, but only 240 data proceeded for further analysis. The research used SPSS and AMOS version 26 to analyse the data gathered.
 Findings: Results indicated that both variables, namely entrepreneurial self-efficacy and technology adoption, significantly influenced business success. Additionally, the results indicated that entrepreneurial self-efficacy significantly mediated the relationship between technology adoption and entrepreneurial business success.
 
 Contributions: The discoveries provide valuable insights to policy makers, poverty agencies, micro-entrepreneurs and the likes in formulating strategies and intervention programs for entrepreneurial success. Indeed, successful entrepreneurs are crucial in elevating the social status of the poor and eradicating national poverty. In addition, it realises the Sustainable Development Goals’ agendas that all states in Malaysia are free from poverty by 2030.
 
 Keywords: Business success factors, micro entrepreneurs, self-efficacy, technology adoption.
 
 Cite as: Ariffien, M. A., Zakaria, M., Syed Yusuf, S. N., & Ahmad, J. H. (2023). Technology adoption, self-efficacy and entrepreneurial business success. Journal of Nusantara Studies, 8(TI), 257-276. http://dx.doi.org/10.24200/jonus.vol8issTIpp257-276

Enhancing Risk Management in an IT Service Company: A COBIT 2019 Framework Approach

The application of information technology is utilized to support the business activities of companies engaged in IT services. One of the prevailing issues pertains to service delivery delays. This issue is paramount as customer satisfaction ranks among the most pivotal factors for business success, significantly influencing the company's continued prosperity. In response to these challenges, this study assesses the level of IT governance within the company using the 2019 COBIT framework. The methodology employed combines a qualitative approach, integrating data collected through interviews and literature analysis. The study's key performance indicators include APO12 (Managed Risk), BAI10 (Managed Configuration), and DSS04 (Managed Continuity). The findings reveal that the measured capability levels for these objectives are at levels 3, 3, and 2, respectively, falling short of the targeted levels, which are 4, 4, and 3. This indicates a 1-level gap in each process. The recommendations provided concentrate on the management of risk records associated with service delay causes, the proper management of IT resources, and the maintenance of a continuous service system to prevent future delays.