Facebook Comments Research Articles

A study of Facebook comments regarding amber teething necklaces: insights into public perception.

To qualitatively analyse English-language Facebook comments pertaining to amber necklaces, aiming to explore user experiences, perceptions, and beliefs. A sample of 1000 comments, totalling 2309 sentences, was collected via CrowdTangle. Sociodemographic details and the time elapsed since comment were also recorded. Using QDAMiner software, a single investigator manually performed deductivecontent analysis, categorising each sentence based on a predefined list from the "Seeking Health-Related Information Online" model. WordStat software was employed to assess word clouds and cluster analyses. The majority of comments originated from white users (88.5%), females (92%), and residents of the United Kingdom (35.8%). Key terms included "teething," "amber," "baby," and "love," with "teething" central in four identified clusters on the main map. Predominantly, sentences were categorised as "information is useful or potentially useful" (25.29%) and "positive experiences from using the amber necklace" (17.11%). Over time, there was an increase in comments categorised as "receiver's doubts related to information" and "acquisition or intention to acquire the necklace." Conversely, comments related to safety concerns, fear of accidents, dentist contraindication, and information quality decreased. Facebook users actively engage with amber necklace content, frequently sharing positive experiences and recommending its use to other parents. Notably, concerns about associated risks appeared to diminish over time.

Saving the Wild or Saving the Cowboy? Cultural Conflict between the Old and Nouveau West*

AbstractIn North Central Montana, a land‐based conflict centered on the environmental organization American Prairie sparked the formation of the “Save the Cowboy, Stop the American Prairie Reserve” Facebook page, attracting posts and comments from ranchers and members of the area's agriculture‐dependent communities. Despite Montana's rapid amenity migration and rural gentrification, this region has largely maintained its Old West culture. Consequently, Save the Cowboy members often express frustration about how American Prairie's large‐scale rewilding initiative and land acquisitions affect the region's rural communities. In this qualitative content analysis, concerns about preserving the Old West culture and avoiding the New West transformation dominated Save the Cowboy's Facebook posts and comments (N = 1,002), even compared to the ostensibly more concerning economic and ecological issues. By describing a social space marked by cultural antagonisms between Old West insiders and New West outsiders, this study points to the dangers of essentializing Old West‐New West conflicts. Illustrating how Old West insiders deploy their cultural capital to contest rural change, it also expands the Old West‐New West typology by proposing the term “Nouveau West” to capture how Old West insiders assert dominance by disparaging newcomers who lack the requisite knowledge of how things are done locally.

The metaverse experience: a big data approach to virtual service consumption

Purpose The experience of leaving the real world and entering a virtual service environment makes many individuals happy. This study heeds the call by multiple researchers to conceptualize, interpret and illustrate the impact of the perceived service experience in the metaverse in a holistic way. In particular, this study aims to understand how the consumption of experiences is perceived in a metaversal space. Design/methodology/approach The authors analyze mega virtual live events with famous artists broadcast in virtual worlds. The authors take a big data approach and include two studies to gain insight into the online public audience’s perceptions and experiences in the metaverse. In the first study, the authors analyze text from YouTube with Leximancer. In the second study, the authors go one step further to refine the conceptual model from Study 1. The authors scrutinize additional Facebook comments using seeded Latent Dirichlet Allocation (LDA). Findings The findings reveal that the meta service experience (MEX) encompasses four dimensions: immersion, metascape, immediacy and hedonism. Originality/value This research provides important guidance not only for consumer behavior scholars but also for service marketers and event planners. The study proposes research opportunities to advance service experience research in the metaverse.

Nationalism on Social Media: The impacts of comments on ASEAN Football Pages on mental health

Background: As a modern communication medium, Facebook provides a new place to people who live far apart to interact and discuss on the same topic, such as football. This research examines how the nationalism is generated through Facebook. From the perspective of social realities, Facebook is observed as a channel of communication utilized by football lovers. However, communication through Facebook also causes conflicts among its users. Aims: This study aims to investigate how nationalism is expressed through communication on Facebook and how conflicts affect mental health but can also build and perpetuate a sense of nationalism and strengthen group identities. Methods: To achieve the objectives, content analysis is used to examine the manifestation with regard to the context of generating a spirit of nationalism through the communication interaction process of Facebook users. Data collection in this study was conducted through ASEAN football page on Facebook. Posts, images and comments left under the related posts were then selected when they are regarding only the spirit of nationalism. Results: Results show that Facebook is not only a social medium but also, a means of generating nationalism through conversations. As nationalism is expressed both in a positive and negative way on ASEAN football page, it, of course, leads to conflicts because of the differences in the orientation of values and interest when the conflicting sides hold different background. Conclusion: By exploring how nationalism is expressed through Facebook comments on ASEAN football page, the research provides insights into how digital platforms shape and amplify nationalistic sentiments. This understanding is crucial in an era where social media plays a significant role in public discourse and it also highlights the mental health impacts of online nationalistic comments. This is significant for developing strategies to address and mitigate the negative psychological effects that such interactions can have on individuals. Received: 31 July 2024, Reviewed: 4 August 2024, Revised: 22 August 2024, Accepted: 24 August 2024.

NETIZENS' PERCEPTION OF MUSEUM PUSAKA NIAS AS A TOURISM DESTINATION ON THE FACEBOOK PLATFORM IN GUNUNGSITOLI

This study examines netizens' perceptions of the Nias Heritage Museum as a tourism destination through analysis of comments on the museum's Facebook platform. Using a qualitative descriptive approach, the research analyzes Facebook posts and comments from 2023-2024 to understand how social media users perceive and engage with the museum online. The study employs sociolinguistic analysis to examine language variation, identity expression, cultural context, and language functions in user comments. Findings indicate generally positive perceptions of the museum, with netizens using both Indonesian and the Nias regional language to express cultural pride and identity. The research reveals that posts with diverse language use and strong cultural context generate higher engagement. Additionally, the study demonstrates the effectiveness of Facebook as a promotional tool for the museum, highlighting the platform's ability to reach a wide audience and foster community interaction. This research contributes to understanding digital communication strategies for cultural heritage sites and offers insights for optimizing social media engagement in cultural tourism contexts.

Assessing Institutional Performance using Machine Learning on Arabic Facebook Comments

Assessing Institutional Performance using Machine Learning on Arabic Facebook Comments

PHATIC COMMUNICATION IN ONLINE ENGLISH CLASS DISCUSSIONS THROUGH FACEBOOK COMMENTS

Phatic communication refers to small talks that aim to form ties of personal union between people or the speakers. Especially in this digital age, phatic communication is somehow still used. This research aims to uncover the kinds and functions of phatic communication used by Indonesian students who have been doing online classes through Facebook, responding to their classmates‘ material presentations, and having discussions in the comment column. This current study employs the qualitative method with the document analysis technique. The data of this recent study is the phatic communication used by students during the online course through Facebook, and the data was examined through document analysis techniques from the students‘ Facebook comments activity in the form of words, phrases, clauses, and sentences related to phatic expressions. Moreover, the data was analyzed through the following steps: 1) labeling the related data; 2) classifying the data into its types and functions; 3) interpreting the data findings; and 4) drawing conclusions.The study‘s main finding is the appearance of phatic expressions, for instance, greeting, thankfulness,compliment, apology, encouragement, and wishing to each other. As the typical conversation is made online through social media platforms such as Facebook, we suggest that some language or conversation styles like abbreviations, non-standard spelling, and emojis have also appeared.

Polarity and Positioning in Public Facebook Comments among Filipino ESL Teachers

Research on teacher discourses is growing but only a few studies have focused on teachers’ construction of comments publicly posted on social media. Hence, this study aims at describing the polarity of comments and positioning of Filipino ESL teachers in their public Facebook comments via Systemic Functional Linguistics. A total of 281 public comments with 863 clauses publicly posted by ESL teachers on selected Facebook groups associated with ESL teaching were analyzed. Polarity (positive and negative polarity) was also analyzed and was further described via three types of positioning: Attitudinal, Dialogistic, and Intertextual. Results show that material processes heavily characterize the comments. The ESL teachers resort to the default material processes when writing comments related to ESL teaching and employment. Under polarity, positive clauses dominate over negative clauses. These comments heavily fall under Attitudinal Identities and seconded by Dialogistic and Intertextual Identities. This research hopes to contribute to the existing literature that explores the ever-changing nature of ESL teaching and employment, especially with the proliferation of public social media discourses.

The cognitive and sociopolitical categorization of contemporary art through the becoming of Diva

ABSTRACT The emergence and dissolution of market categories are explained through segregated processes of cognitive, social and political categorization. We argue that market categories are in constant categorization processes that occur simultaneously day by day, following the ontological philosophy of becoming. With interdisciplinary research and inspired by multi-sited ethnography, we used more than 21 hours of recorded material, media articles, Facebook comments and visual representations to study the dynamics of the contemporary art market category through the becoming of Diva, land art in Pernambuco, Brazil. We highlight five theoretical contributions: (i) the difference between the speed of change at the core and periphery of a category; (ii) the speed of change as the intensity of interactional processes; (iii) cognitive categorization as apparent stability; (iv) the similarity between the socio-material structure of members and their respective category; (v) dynamics of a category as a result of cognitive and sociopolitical categorization.

Religious othering in Nigeria’s electoral discourse: Towards a critical religious tolerance

Religion is a main characteristic of Nigerian identity and influences the algorithm of its public life. The study explores online religious othering in Nigeria’s electoral discourse. The study utilises a critical discourse analytic approach and examines a dataset of over 14,000 Facebook comments from Nigerians from different religious groups. The analysis revealed that religious othering in the electoral discourse was indexed using three major strategies, namely: demonisation, ingroup ostracisation and stereotyping. The study demonstrates, among others, an emergent intra-religious discord in the online electoral discourse, mainly among the Christian group. Members who displayed favouritism to an outgroup cause, in this case, the Muslim-Muslim presidential ticket, are framed as Other. They are denied the membership of being a Christian. The study concludes with imperative advocacy for the cultivation of critical religious tolerance, a model and practice for engendering a respectful and inclusive political environment beyond religious affiliations.

Exploring Transition Tensions in Public Opinion on the COP26 Coal Phase-out Deal for South Africa as Expressed on Facebook

ABSTRACT The 2021 COP26 meeting presented South Africa with an $8.5 billion deal to reduce its heavy reliance on coal, sparking a renewed public debate about transforming the country's coal-fired energy system to address emissions, energy deficits, and declining services. This paper examines public opinion on this important energy transition initiative as expressed on social media. While the use of social media platforms for public deliberation on policy matters is increasing in Africa, research exploring the African social media landscape in the context of energy transition is limited. This paper addresses this gap by qualitatively analysing 3,980 Facebook comments on 31 news posts related to the COP26 deal using sentiment and thematic approaches in ATLAS.ti 22. The findings reveal a prevalent negative sentiment and delegitimizing opinions that challenge the deal's credibility. Prominent topics within the discourse encompass concerns about corruption, distrust in public institutions, and perceptions of foreign involvement. Although some motivating factors supporting the deal emerged, negative sentiments and viewpoints dominated the discourse. Studying symbolic practices related to energy visions in this underexplored Global South context yields valuable insights into public opinions on energy transitions, highlighting the link between governance institutions and societal attitudes toward energy transition.

Abusive Language Detection in Khasi Social Media Comments

Abusive Language Detection in Khasi Social Media Comments

COVID-19 Vaccine Boundary Work: The Case of Facebook Comments in Southeast Georgia

ABSTRACT Although much research has considered the worldview of the vaccine hesitant, little attention has been given to the cultural conflict over what it means to be a person who takes vaccines. Through a qualitative content analysis of comments made on the Facebook pages of media outlets serving southeast Georgia, this analysis identifies both motives for rejecting the vaccine and outlines the symbolic boundaries that the vaccine hesitant have erected to distinguish themselves from vaccine advocates. The motives include perfunctory rejections, claims that the vaccine is ineffective, illegitimate, injurious in the short and long term, poisonous, infectious, particularly dangerous for children, and a component of conspiracy theories. These symbolic boundaries include distinguishing vaccine advocates from the vaccine hesitant by personal characteristics such as irrationality and authoritarianism. There are also social boundaries rooted in social locations – namely conservatives vs. liberals and non-elites vs. elites. This study also demonstrates how vaccine proponents engage with these symbolic boundaries. Vaccine proponents both contest and accept these boundaries. Likewise, pro-vaccine comments vary in terms of whether they stigmatize the boundary between vaccine user and non-user. This study adds to the literature on health communication and vaccines by confirming previous reports of the reasons for not taking the COVID-19 vaccine, indicating that public communication on vaccines is not regionally specific, and demonstrating the role that ostensible vaccine advocates might play in contributing to vaccine hesitancy.

I’d Rather Bite My Tongue Off Than Stand with Them: Paralysis of Political Engagement in Serbia

The text analyses how the discursive paralysis of political engagement in Serbia is triggered and manifested, as well as how the elements connected with this paralysis are reproduced and reinforced. We begin with the premise that the discursive paralysis of political engagement interacts with two elements: understanding politics as an inherently immoral field of activity, and the importance placed upon personal moral integrity as an essential personal resource for citizens of Serbia. Based on the empirical data from Facebook comments made on a Serbian news portal, the text analyses and presents two types of strategies used to trigger paralysis, as well as how these comments reproduce and reinforce the very perception of politics as a field of immorality and the significance of moral integrity as a personal resource. Finally, we show how these elements are reproduced independently of one another, outside their particular context of “defence” from attack and “precaution.”

Public emotion and response immediately following the death of George Floyd: A sentiment analysis of social media comments

Social media use has become a critical form of social interaction connecting people of all ages, and across geographic regions, political, and philosophical persuasions. The results of these interactions are massive amounts of data which, through exploratory methods like sentiment analysis, can provide insight into overall public emotion and response to public and key sociopolitical events. The present study explores the sentiment surrounding the Black Lives Matter Facebook page by analyzing the comments under the video of the killing of George Floyd, posted on May 25, 2020. This examination of sentiment uses assumptions of selective exposure theory. We employed a three-pronged sentiment analysis approach and topic modeling and found an overall negative polarity in public sentiment among 7,137 Facebook comments on the video of George Floyd's death. The findings reveal a divisive response to the video which captured the death of George Floyd, which more generally suggests negative emotion in response to the Black Lives Matter movement. A sentiment test also returned a noticeably high happiness score, which might imply the widely unavoidable effects of trolls in internet discourse in the current racial context.

Public perceptions of justification in the deadly police shootings of black men: a content analysis of social media posts in 2016 and 2020

The proliferation of information technologies has revolutionized how people around the world consume news. By 2021, an estimated 8.6 billion mobile subscriptions existed worldwide. In the United States, a majority (84%) of Americans access their news digitally. On social media platforms, Facebook is the most used network for obtaining news. The three major news sources in the United States, CNN, Fox News, and MSNC, have a strong presence on Facebook. The current study analyzes public comments posted on Facebook involving the deadly police shootings of four Black men (i.e., Alton Sterling, Philando Castile, Jonathan Price, Rayshard Brooks) to identify reactions at two points in time. Our work centers on public comments to these posts, not the posts themselves. Using a summative qualitative analysis, we analyzed the first 20 Facebook comments from CNN, Fox News, and MSNBC that are listed as most relevant (e.g., highest number of likes, reactions, replies) to the most recently posted news story regarding the incident. This resulted in a sample size of 223 posts. Public comments were categorized as justifying the killing, perceiving the killing as not justified, or expressing neutrality as to whether the killing was justified or not. We found that most comments, regardless of time period, did not engage in victim-blaming. Overall, the majority (N = 139 or 62%) of all comments perceived these deadly police shootings as not justified. Most (54%) posts on Fox News justified this violence, while the majority of posts on CNN or MSNBC felt the police had used excessive violence. There were more negative comments of Black men and victim-blaming after the Trump presidency (in 2020) than in 2016 (before Trump took office), which may be related to the racial rhetoric of the times.

Ethnic othering in Nigeria’s electoral discourse: the need for intercultural competence

ABSTRACT This study examines online ethnic othering during Nigeria's 2023 general elections. The study employs a critical discourse analytic (CDA) framework and utilises a corpus of 7678 Facebook comments from Nigerians. The analysis reveals that individuals from the Yoruba ethnic group stereotype the Igbo people by questioning their legitimacy and voting rights as residents in Yoruba lands, especially Lagos. This stereotype is perpetuated through the legitimation strategy of historicising ethnic politics, which justifies ethnic prejudices. The study concludes with a call for intercultural competence, which is crucial in promoting respect for diversity, human rights, and inter-ethnic differences.

The Challenge of Foreign Investment in Mexico: Between Theory and Public Opinion. An Analysis of Perception and Challenges Regarding Fdi As A Source of Innovation

Purpose: This research explores the public opinion of online news consumers, expressed through Facebook comments, regarding Foreign Direct Investment (FDI) as a source of innovation in Mexico. The study seeks to comprehend the challenges faced by FDI in the country and their potential impact on the public perception of FDI as a driver of innovation in the Mexican economy. Theoretical Framework: This study examines previous research that explores FDI as a source of innovation in host economies, aiming to provide the context necessary for understanding how the public perceives the role of foreign resources in fostering innovation in Mexico. Design/Methodology/Approach: The methodology employed in this research was the phenomenological design of a qualitative approach to analyze interactions and comments on Facebook from users who consume online news related to FDI in Mexico. The aim was to identify patterns and trends in public opinion regarding the perception of FDI as a source of innovation. Findings: The theoretical perspective suggests that FDI can foster innovation in host countries; however, an analysis of public perception revealed challenges and controversies associated with FDI in the Mexican economy. Research, Practical & Social Implications: The comprehension of public opinion regarding FDI as a source of innovation allows the establishment of suitable strategies for the integration of Mexican companies into the international market. Originality/Value: This paper offers a perspective to understand how public opinion of FDI can influence its role as a catalyst for innovation in the Mexican economy.

What’s in my mince? Reader responses to news coverage about novel plant-based protein foods

ABSTRACT Plant-based protein products have recently become more prominent on Australian supermarket shelves. However, despite rapidly increasing interest in meat-free or reduced-meat diets, limited research has explored responses toward these foods. Our research analyses Facebook comments (n = 1384) in response to two ABC News articles that covered the Australian launch of Naturli’s “Minced” product in 2018. Our qualitative analysis generated seven main themes, with comments relatively evenly split between self-declared meat consumers and those who did not eat meat. Our analysis shows that social media comments can provide real-time access to what we term “critical moments” in ongoing debates as well as values, in this case related to meat and meat alternatives. Hence people’s views on contentious topics relating to food are more robust and less open to persuasion than political and industry actors might hope or expect, and alternatives to use of framing approaches are required for any media analysis in domains where conflict is present.

Airline environmental sustainability actions and CSR impact on customer behavior

Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to analyze airlines' CSR and Environmental Sustainability Actions (ESA) communications' impact on customer loyalty, through a Relationship Marketing (RM) perspective. Following a text-mining approach, 6181 Facebook comments were collected. A word frequency matrix was created from the collected data and used as input for PLS-SEM to test raised hypotheses. Results suggest that communication based on ESA and CSR positively affects behavioral loyalty and commitment. RM moderated ESA's communication impact on customer loyalty but not on the relationship between CSR communication and loyalty. These findings suggest that communicating environmental efforts positively affects customer loyalty, providing airline managers with valuable insights that should be considered within communication strategies to enhance return and customer retention.