We present in a full analytic form the partial widths for the lepton flavour violating decays mu ^{pm } rightarrow e^{pm } e^+ e^- and tau ^{pm } rightarrow ell ^{pm } ell '^{+} ell '^{-}, with ell ,ell '=mu ,e, mediated by neutrino oscillations in the one-loop diagrams. Compared to the first result by Petcov (Sov J Nucl Phys 25:340, 1977), obtained in the zero momentum limit {mathcal {P}}ll m_{nu } ll M_W, we retain full dependence on {mathcal {P}}, the momenta and masses of external particles, and we determine the branching ratios in the physical limit m_nu ll {mathcal {P}} ll M_W. We show that the claim presented in Pham (Eur Phys J C8:513, 1999) that the tau rightarrow ell ell ' ell ' branching ratios could be as large as 10^{-14}, as a consequence of keeping the {mathcal {P}} dependence, is flawed. We find rates of order 10^{-55}, even smaller than those obtained in the zero momentum limit, as the latter prediction contains an unphysical logarithmic enhancement.