This paper aims to analyse the advantages of using Digital Image Correlation (DIC) method to capture the effects of the FRCM on masonry wall shear failure. In the scientific literature, most of the experimental programs is focused on strengthening against flexural failure by means of bending tests and against shear, diagonal cracking, by means of diagonal compression tests. The shear failures are one of the main failure modes for the in-plane behaviour of masonry walls in case of horizontal loads. This study primarily focuses on experimentally determining the capacity of clay brick masonry under sliding shear loads for different normal stress levels with a standard test method. The assessment of shear capacity is based on a Mohr-Coulomb failure criterion depending on the external axial load, the internal friction angle and the cohesion values for unreinforced masonry. The experimental tests have been carried out on both unreinforced and strengthened specimens. The results of the tests demonstrate that FRCM, despite the reduced anchorage length in the tests, can significantly enhance the structural performance of masonry structures for sliding shear failure mode. In addition, DIC method is used to analyse, in greater detail, the cracks and the strain evolution in order to analyse the failure of specimens.