This study examined the effectiveness of three methods of teaching concepts: reading-recitation method, a presentation of examples and non-examples only, and Merrill and Tennyson's model. Sixth-grade students (TV = 95) were randomly assigned to one of three experimental treat ment groups. Two social studies concepts, arable land and ter tiary production, were the topics of the lessons. Results of a 3 x 3 x 2 factorial ANOVA indicated that the Merrill and Tennyson model was more effective than either Gagne's model or the reading-recitation method. No significant aptitude treatment interactions were found. Merrill and Tennyson have designed a model for teachi g concepts which s based upon a set of propositions derived from prior research (Merrill & Tennyson, 1977; Tennyson, 1973; Tennyson, Chao, & Youngers, 1981; Tennyson & Park, 1980; Tennyson, Steve, & Boutwell, 1975; Tennyson, Wooley, & Merrill, 1973). Their model includes: (a) a definition expressed in terms of critical attributes; (b) an expository presen tation of examples and non-examples, where matched means similarity of variable attributes; and (c) an inquisitory practice during which students are required to differentiate between unfamiliar examples and non-examples and to justify their choices in terms of the definition of the concept. The Merrill and Tennyson model also specifies that examples/non examples in the expository presentation should be se quenced from easy to difficult and should be divergent. This model is admirable as a serious attempt to build theory which can guide instructional practice. The research evidence for the design, however, is question able on at least four grounds. First, most of the evidence has been generated through studies directed by the per sons who developed the instructional design. Second, most of the relevant studies have failed to report the amount of time allocated to each of the treatments. Since a presentation consisting of either a definition and/or examples may require much less time than a presentation utilizing the full model, the results of these studies might simply reflect amount of time allocated to each treatment. Third, the kinds of treatment (computer-assisted instruction) administered in most of the studies cited above raise questions of external valid ity. Although we are not opposed to the use of com puters in the classroom, our experience has led us to believe that most teachers generally use some type of reading-recitation when teaching concepts. Fourth, Tennyson and his associates have failed to compare the effectiveness of their model against other commonly recommended models such as the Gagne (1965) model and the more typical textbook approach. This study was an attempt to replicate the findings of a previous study conducted by three of the authors (McKinney, Lar kins, & Peddicord, 1982). McKinney, Lar kins, and Peddicord (1982) compared the effective ness of Merrill and Tennyson's model, Gagne's model, and a reading-recitation method. Gagne's model was chosen because of its simplicity and popularity with some social studies educators. The reading-recitation method was included because of its popularity with classroom teachers. Subjects (N = 102) were selected from four sections of fourth-grade social studies classes and were randomly assigned to one of the three treat ment groups or to a control group. The topic of the lessons was the concept *'cultural diffusion. They reported no significant differences between or among the three treatment groups. All three treatment groups Address correspondence to C. Warren McKinney, Depart ment of Curriculum and Instruction, University of Southern Mississippi, Southern Station /Box 8220, Hattiesburg, MS 39406.