Experiential Architecture Research Articles

Pre-Evaluation method of the experiential architecture based on multidimensional physiological perception

ABSTRACT With a people-oriented principle, contemporary architectural design regards the users’ spiritual and emotional satisfaction as fundamental needs. However, it was tough for designers to collect and quantify the users’ accurate perception of a design scheme in the past. This research aims to propose a method incorporating virtual reality (VR) and sensors, and wearable technology to pre-evaluate the impact of spatial schemes on user experience. Specifically, it collected users’ physiological signals to detect emotions and eye-tracking data to understand visual attention during their roaming in a VR environment. An empirical design scheme for the International School of Design’s outdoor spaces in Harbin Institute of Technology was adopted as a study case. For this purpose, multiple groups of contrast schemes were established in VR for users to experience. Participants’ physiological signals were collected and analyzed using the paired-samples T-test method. Subjective questionnaire data were also collected to assist in the verification of objective physiological data. The results showed that designers could evaluate the experience of the designs by comparing user reactions through analysis of physiological signals. Simultaneously, this evaluation method explores a feasible way for designers to promote architecture designs to be more humanized and scientific.

Reconstructing the Sacred Experience at the Sanctuary of Hekate at Lagina

In Reconstructing the Sacred Experience at the Sanctuary of Hekate at Lagina, Amanda Herring traces aspects of ancient worshippers’ experience at this Hellenistic sanctuary. As the sanctuary was located 10 kilometers outside the closest city, Stratonikeia, most visitors would have traveled to Lagina only when they participated in state-sponsored festivals. Lagina represents the only monumental temple dedicated to Hekate and the only site at which the goddess had a central role in the local pantheon. The rites and rituals practiced there were thus unique to the site and required a specific type of architectural framework. Drawing on theories of cultural biography and experiential architecture, Herring argues that the complex’s architectural design and sculpted decoration conveyed an intricate yet cohesive message of political and cultural alliances, a message made accessible via ritualized experience of the space.

In This Issue

Other| September 01 2020 In This Issue Journal of the Society of Architectural Historians (2020) 79 (3): 246. https://doi.org/10.1525/jsah.2020.79.3.246 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation In This Issue. Journal of the Society of Architectural Historians 1 September 2020; 79 (3): 246. doi: https://doi.org/10.1525/jsah.2020.79.3.246 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentJournal of the Society of Architectural Historians Search In Reconstructing the Sacred Experience at the Sanctuary of Hekate at Lagina, Amanda Herring traces aspects of ancient worshippers' experience at this Hellenistic sanctuary. As the sanctuary was located 10 kilometers outside the closest city, Stratonikeia, most visitors would have traveled to Lagina only when they participated in state-sponsored festivals. Lagina represents the only monumental temple dedicated to Hekate and the only site at which the goddess had a central role in the local pantheon. The rites and rituals practiced there were thus unique to the site and required a specific type of architectural framework. Drawing on theories of cultural biography and experiential architecture, Herring argues that the complex's architectural design and sculpted decoration conveyed an intricate yet cohesive message of political and cultural alliances, a message made accessible via ritualized experience of the space. Recurrent in architectural historiography is the notion that large-scale building projects in premodern societies... You do not currently have access to this content.

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

How are the designs of corporate buildings used to create meaning and project a corporate image and personality? We distinguish functionalist architecture (“form follows function”), which focuses on the primary, utilitarian function of a building, from experiential architecture (“from function to form”), which uses the form of a building to communicate symbolically about the organization. A large-scale quantitative study including 150 buildings shows that four architectural design types (“solid,” “balanced,” “expressive,” and “disruptive” designs, emerging from a mix of functionalist and experiential architectures, lead to distinct corporate brand personalities (e.g., competence for functionalist architecture and excitement for experiential architecture). We validate these findings in a qualitative study and discuss how this research contributes toward the development of a consumer-oriented design theory.

Heat, Light, and Sound in 4 Year BSAS

Approach or Method: To illustrate design/technology integration by focusing on experiential architecture, total sensory programming, and examples of genius in vernacular architecture. In lighting the method is: To define perception in terms of (a) the luminous background, and (b) detailed visual information. Following this investigation is study and performance of light generation and control. Subject is tied together by means of programming and specification approach followed by alternative solution performance evaluations. Instructor covers 3 areas of heat, light, and sound in 80% of course and in last 20% focuses on problem solving with practicing professional architects presenting approaches and solutions. TECHNOLOGY