Abstract This article examines the evolution of the concept of existence in modern visual representation and reasoning, highlighting important milestones. In the late eighteenth century, during the so-called golden age of visual reasoning, nominalism reigned supreme and there was limited scope for existential import or individuals in logic diagrams. By the late nineteenth century, a form of realism had taken hold, whose existential commitments continue to dominate many areas in logic and visual reasoning to this day. Physical, metaphysical, epistemological, and linguistic positions underlie both nominalist and realist views. Since the paradigmatic works on visual reasoning in the 1990s, formal diagram systems have been developed that revive either the nominalist or realist perspectives. Unlike in the nineteenth century, these are not motivated by philosophical views. Nevertheless, they may still have an impact on many areas of philosophy and science outside logic.