Exhibition Industry Research Articles

Motivations for ESG Investment Among Leaders in the MICE Industry

The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry faces mounting pressure to address environmental, social, and governance (ESG) concerns over its environmental impact. This research investigates the driving forces behind ESG investment decisions among MICE industry leaders. Employing a mixed-methods approach, the study begins with an exploratory expert interview, followed by targeted questions for focus groups involving senior industry figures. Insights from the focus group discussions inform the development of a comprehensive questionnaire, capturing key motivators identified by participants. The survey was subsequently distributed to a broader cohort of MICE industry leaders, resulting in responses from 76 individuals. The findings highlight that leadership responsibility and the desire to inspire others are pivotal motivators for ESG investment, transcending company size and revenue. Simultaneously, external pressures—such as talent attraction and reputation enhancement—also play a significant role. However, the presence of opaque and localized regulations poses a formidable obstacle, hindering genuine commitment from all MICE industry leaders. This research contributes unique insights to this industry, and further investigation is warranted to understand motivators for ESG investment not only in the MICE industry but also in comparable growing sectors. Keywords: Sustainability, MICE (Meeting, Incentive, Conferences, Exhibition) Industry, ESG (Environmental, Social, Governance), Motivation, Responsible Leadership, Attracting Talent, Sustainable Reporting, Client expectation,

Do the global trade fair organizers ensure sustainable development?: A comparative analysis between venue-bound and non-venue-bound organizers

This study examines the sustainable development approaches implemented by global trade fair organizers (TFOs). Six TFOs, including venue- and non-venue-bound organizers, were selected based on their revenue rankings. This study considers the environmental, social, and economic aspects of sustainability as major categories and segments them into 12 detailed items. The results indicate that most of the TFOs under study have a strong track record of environmental, social, and economic sustainability. However, strategies differ depending on TFOs’ venue ownership. Non-venue-bound organizers focus on policies that can be implemented during events, whereas venue-bound organizers are likely to adopt strategies within the venue. This study has both theoretical and practical implications for TFOs striving to achieve global competitiveness by adopting sustainability strategies. This study contributes to the literature by considering comprehensive sustainability dimensions and provides insights for further research and policy development in the exhibition industry.

The Fusion of Virtual and Reality: The Innovation Road of Exhibition Industry Driven by Science and Technology

The Fusion of Virtual and Reality: The Innovation Road of Exhibition Industry Driven by Science and Technology

Research on the Theoretical Paradigm of Exhibition Talent Training in Application-oriented Universities based on New Quality Productive Forces

Due to the development of global information technology, the exhibition industry has become a new engine to promote economic development, and the demand for professional talents is also gradually increasing. Based on the concept of new quality productivity, the paper clarifies the nature of exhibition, emphasizes the basic theory; strengthens the school-based talent training method; new quality productivity, realizes the integration of production and education; based on the concept of new quality productivity, constructs the talent training method of "three halls" content system to ensure the efficiency of talent training and adapt to the needs of the exhibition industry.

Prospects of virtual exhibitions in the Global South: An exhibitors’ perception

The COVID-19 pandemic saw an increase in digitalization in various industries across the globe including the events sector, resulting in a shift in attention toward virtual exhibitions. The purpose of this paper, therefore, is to assess the prospects and potential of virtual exhibitions from the exhibitors’ perspective. A structured questionnaire was used to collect data from 151 exhibitors attending the Sanganai/Hlanganani World Tourism Expo held in Zimbabwe. Data was analyzed using frequency distribution, One-Way ANOVA and Exploratory Factor Analysis (EFA). The major findings show that there is more preference for physical exhibitions, although there is recognition that virtual events can add value to the exhibition industry. However, considering that the respondents regard physical exhibitions as important and at the same time highlight the potential of virtual exhibitions, hybrid exhibitions become a viable option in the face of threats from future disruptions emanating from pandemics and natural disasters.

Research on Information Security of Digital Transformation of Exhibition Industry

This paper introduces in detail the main problems of the exhibition industry digital transformation information security, through professional research and analysis, accurately find out the effective countermeasures to solve the problem of digital transformation of information security, content contains a complete infrastructure, specification data information matching degree, innovation industry form and build big data platform, strict planning exhibition industry digital transformation process, improve industry platform digital information application security.

Research And Analysis On The Development Of Chongqing's Convention And Exhibition Industry Under Initiative: Taking The 5th West China International Fair For Investment And Trade As An Example

How to clearly position the function of cultural exhibition, transform resource advantages into industrial advantages, and strive to build a supporting platform for the cultural exhibition industry? This paper first analyzes the opportunities of Chongqing's exhibition industry under the background of "One Belt and One Road" initiative. Taking the 5th Western China International Fair for Investment and Trade as the key point and analysis object, SPSS and other tools are used to sort out and analyze, which can point out some development status and problems of Chongqing's convention and exhibition industry.

Nerambum: A Virtual Exhibition Platform

In the wake of the global pandemic, industries worldwide faced a disruptive challenge, particularly those thriving on physical exhibitions essential for expanding market share, unveiling new products, and forging valuable connections. The health crisis and consequent strict guidelines rendered traditional exhibitions untenable, causing a catastrophic loss of audience and opportunities for businesses. This unprecedented situation accelerated the adoption of virtual alternatives, but existing platforms failed to capture the essence and dynamism of live, in-person interactions, leading to a palpable gap in user experience. "Nerambum" emerges as a transformative solution in this landscape, offering a sophisticated online exhibition platform that recreates the authentic feel of physical events. It seamlessly integrates a 3D environment for attendees with a multifunctional web application, supporting various user roles including admin, exhibition owners, stall owners, and general participants. Beyond its immersive virtual space, "Nerambum" stands out with its comprehensive service management—from secure authentication, customizable avatars, and stalls to real-time video streaming and a practical payment gateway mimicking physical ticket purchases. The platform not only adapts to the current necessity for remote interaction but also anticipates the enduring relevance of virtual engagements in the exhibition industry's future.

An Exploration on the Factors Influencing Exhibitor's Participation Decision in Professional Exhibitions

With the continuous development of the exhibition industry around the world, various professional exhibitions have emerged. Exhibitors are an important component of professional exhibitions, and their participation decisions are a key factor affecting the success of the exhibition. The objective of this study is to reveal the reasons which affect the exhibitor’ s participation decision in professional exhibitions. This exploration uses descriptive statistics and factor analysis methods, and the data collection method is online self-administered questionnaires. This study obtains data by distributing questionnaires at the exhibition site and a sample of 201 valid respondents is achieved. This research explores the possible influencing factors of exhibitors choosing professional exhibitions, extracts the main influencing factors, determines their influence weights, and reveals the main factors that affect the exhibitor' s participation decision. Four influencing factors are extracted through factor analysis, namely “Exhibition”, “Organiser”, “Exhibition venue”, and “Professional visitors & Exhibitors”. The conclusion is that most important influencing factor is “Exhibition”, the situation of the exhibition itself.

Research on Global Exhibition Industry Management Models and Their Implications for China's Regional Exhibition Industry

The exhibition industry, as an integral part of the modern service sector, functions as a catalyst for regional economic development and is one of the key indicators of a region's openness and developmental potential. With over 170 years of growth, international exhibition industry management models have matured significantly. Developed countries such as Germany, the United Kingdom, France, and Canada have gradually established four predominant development models: government-led, market-led, association-led, and a hybrid of government and market. These models hold a dominant position in the global development of the exhibition industry. The pace and level of development of the exhibition industry largely depend on the chosen management model. An appropriate industry management model can foster rapid development of the exhibition industry, whereas an unsuitable one can hinder progress. Under the new circumstances, China insists on implementing more extensive, broader, and deeper opening-up policies, accelerating the internationalization of the exhibition industry and gradually forming five major regional clusters: the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, the Northeast, and the Midwest. In this context, analyzing international exhibition industry management models is of significant importance for improving China's exhibition industry management and promoting high-quality development of regional exhibition industries in China.

It Implements in Meetings, Incentives, Conferences, and Exhibitions (Mice) Industry: A Systematic Mapping Study

The In this study, we delved into the intersection of digital technology and the MICE sector through a systematic analysis of research literature. Using AI-driven research databases such as Scopus, Emerald, and Consensus, we meticulously curated a corpus of articles to investigate trends and insights. We found that the industry exhibited resilience and adaptability, evident in crisis management strategies and sustainability initiatives. Our curated selection of recommended articles offers actionable insights for practitioners and academics, spanning topics from crisis management to sustainability integration. Moreover, comparative studies across different geographic regions and cultural contexts could shed light on variations in digital adoption and best practices, facilitating cross-cultural learning and knowledge exchange. Finally, interdisciplinary collaborations between researchers, industry practitioners, and policymakers could foster innovative solutions and drive sustainable growth in the industry.

Cross-Cultural Coupled Development of Exhibition Industry and Rural Tourism in Henan Province Amidst the New Urbanization Landscape

Cross-Cultural Coupled Development of Exhibition Industry and Rural Tourism in Henan Province Amidst the New Urbanization Landscape

Retracted: The Impact of Convention and Exhibition Industry on Regional Economic Development Based on Grey Relational Model

Retracted: The Impact of Convention and Exhibition Industry on Regional Economic Development Based on Grey Relational Model

Assessment and Selection Criteria for MICE Destinations and Convention Centers in Thailand

The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is growing rapidly and has generated a substantial income and economic impact on a national level. Many cities therefore aim to become an international convention destination or MICE destination. The objective of this research is to study the factors in the assessment and selection criteria of MICE destinations in Thailand. The methodology involves document analysis as qualitative research. The study found that many different sets of selection and assessment criteria for MICE destinations and convention centers have been established by a number of national and international organizations. It is the intention of this paper to propose a synthesized set of criteria that would be applicable to the Thai context and which could be applied from the scale of the city to the scale of the convention center. The study also revealed that certain key factors can be found within all assessment criteria reviewed for MICE destinations: accessibility, MICE venue, context, and accommodation. Nevertheless, when considering the construction of a convention center, it must be accompanied by other physical developments of the city, such as MICE tourism-related infrastructure and facilities, as well as support from both the public and private sectors.

Navigating the sustainability landscape: How entrepreneurial intentions and competitive strategies drive success in the exhibition industry

This study investigates the impact of entrepreneurial intentions and competitive factors on sustainable business performance in the exhibition industry. Analyzing recent literature, the research examines how strong entrepreneurial intentions drive the adoption of sustainable practices, innovation, and value creation, while considering the long-term effects of actions. The study also explores the influence of competitive factors, such as innovation capability, market orientation, networking ability, entrepreneurial orientation, and competitive strategies, on an entrepreneur's ability to achieve sustainable performance. The findings suggest that entrepreneurs committed to starting and growing their businesses are more likely to achieve superior financial and non-financial results while contributing to industry sustainability. The study emphasizes the importance of aligning strategies with sustainability goals, developing dynamic capabilities, utilizing competitive intelligence, and leveraging big data analytics to navigate challenges and create value. The research concludes that cultivating strong entrepreneurial intentions and effectively managing competitive factors are crucial for achieving long-term success and sustainable performance in the exhibition industry and beyond.

Geographical aspects of organizing industry exhibition activities in the Northwestern Federal District of Russia

The exhibition industry is a relatively new and dynamically developing type of economic activity. It has a great influence on the development of trade and economic relations, promotes goods, services, technologies, forms the image of the region and generally helps the development of individual sectors of the economy, regions and the country. The author sees the main task in identifying the geographical aspects of exhibition activities in the Northwestern Federal District as one of the most vulnerable in the conditions of modern sanctions policy. The article formulates the results of the study, which are based on a database created by the author of 195 exhibitions held in the Northwestern Federal District and containing comparable information about each exhibition (venue, number of domestic and foreign exhibitors, visitors, specialization, trade policy, etc.). Its analysis made it possible to determine the region’s position in the country’s industry exhibition activities; industry structure based on the comparative geographical characteristics of exhibitions in the service sector, industrial exhibitions, exhibitions of the agro-industrial complex (the leadership position of industrial exhibitions is noted in terms of the ability to influence the economy of the region), the geographical features of industry exhibition activities in the region are identified based on the ranking of the constituent entities of the Russian Federation according to the studied indicators. The calculation of the coefficients of specialization, localization and shower production in the sectoral exhibition activities of the district made it possible to develop a classification of subjects of the Russian Federation according to the level of activity of exhibition activities.

Research on digital transformation path strategy of China's modern exhibition industry

Research on digital transformation path strategy of China's modern exhibition industry

Study on the Development Path of Guiyang Exhibition Industry Cluster

Study on the Development Path of Guiyang Exhibition Industry Cluster

Influence of the Spatial agglomeration of Cultural and Creative Industries on the Development of Shenzhen’s Convention and Exhibition Industry

In the development of the Chinese economy, the change of industrial clusters and the exhibition industry often occur similarly. And Shenzhen has developed into one of the most influential exhibition center cities in China. While many scholars have overlooked this area of research, and practitioners have not realized its importance. To further develop and gain a larger share of the world market, the case of OCT-LOFT would be studied. Analyzing the current market situation and domestic development status, to propose that the spatial aggregation of cultural and creative industries can promote the economic growth of Shenzhen's exhibition and related industries. It will enhance the visibility of Shenzhen's exhibitions on the Internet, and demonstrate the overall strength of leading the domestic exhibition industry. Furthermore, it can increase the government's attention to the exhibition industry, encourage the integration and development of the Exhibition Industry, and bring new opportunities to the exhibition industry. It is essential to seize the global market opportunities, understand consumer demand for cultural and creative products, make full use of modern information technology, strengthen the construction of the Shenzhen Conference and Exhibition Industry Association, and promote the rapid development of the exhibition economy.

The use of virtual exhibition to promote exhibitors' pro-environmental behavior: The case study of Zhejiang Yiwu International Intelligent Manufacturing Equipment Expo.

This study investigates the role of virtual exhibition attributes (navigation, ubiquity, vividness, interactivity, visualization) in creating positive perceived green performance and satisfaction of exhibitors, thus benefiting the exhibitors' sustainable behaviors of Eco-exhibition. Two studies were conducted to verify the proposed hypotheses. In Study 1, 417 samples were collected from 2021 ME-Expo of China to test the model. In Study 2, the follow-up interviews were conducted with 18 participants to validate the quantitative results and gain deeper insights. The results of Study 1 indicate that adopting virtual exhibitions is critical in predicting exhibitors' perceived performance and satisfaction, which in turn, influences their pro-environmental behavior. The results of Study 2 confirmed above mentioned relationship, and interviewees indicate that the emergence of virtual exhibitions should be a long-term strategy for sustainable development in the exhibition industry.