When learning new concepts, students tend to use either exemplar-based learning strategies (e.g., memorizing specific examples) or rule-based learning strategies (e.g., abstracting general rules). Prior research suggests that participants' strategy choices during learning depend on individuals' preexisting learning tendencies, with some people being exemplar learners and others rule learners. Yet, strategy choices are also influenced by how the study materials are taught (rule-focused or exemplar-focused). The present study examined how these two factors interact using an alphanumeric symbol addition task. We examined whether exemplar learners would switch to using rule-based strategies when given rule-focused training and if rule learners would fail to learn the rule when given exemplar-focused training. We found that both rule and exemplar learners used a rule-based strategy after a rule-focused training and neither group learned the rule after an exemplar-focused training. Our results suggest that individuals can be shaped to adopt either rule-based or exemplar-based strategies during learning, regardless of their inherent learning tendencies. (PsycInfo Database Record (c) 2024 APA, all rights reserved).