The relationship between the photophysical properties of N,N,N’,N’-tetra-p-tolyl-benzidine (TTB) and [1,4-bis[2-[4-[N,N-di(p-tolyl)amino]phenyl]vinyl]benzene (DSB) molecules and solvent polarity was explored through steady-state spectroscopy, femtosecond transient absorption spectroscopy, and quantum chemical calculations. Computational results and steady-state spectra reveal that the lowest singlet excited states of TTB and DSB are primarily characterized by localized excited (LE) states in nonpolar cyclohexane (CHX), whereas intramolecular charge transfer (ICT) components predominate in highly polar acetonitrile (ACN). Compared to TTB, the excited-state potential of DSB demonstrates a heightened sensitivity to solvent polarity, exhibiting larger dipole moments due to enhanced electron transfer enabled by the incorporation of styrene groups. Ultrafast femtosecond transient absorption spectroscopy distinctly shows the transition from LE states in nonpolar CHX to ICT states in highly polar ACN. The deactivation mechanisms were further elucidated to understand how solvent polarity modulates excited states and high quantum yields, providing valuable insights for the design and application of photophysical materials.