ABSTRACTThermal energy storage systems using PCM offer promising solutions for efficient thermal applications. This study aims to provide valuable insights into the PCM melting process and compare the thermal performance of different heat exchanger models. The experimental rig is carefully designed to simulate a shell and tube heat exchanger with five longitudinal copper fins at specific conditions. Three distinct models of the heat exchanger, labeled Models A, B, and C, were examined for their heat transfer efficiency during the melting process. Numerical simulations were conducted for the three models and compared with experimental results. Model A represented the benchmark model. It had uniform fin length, location, and angle. Model B was the modified design aimed at enhancing melting progress. These modifications included a longer lower fin, a shorter side fin compared to the reference, and a lower fin angle to optimize heat transfer performance. Model C incorporates further design modifications, with a longer lower fin, a shorter top fin, and different lower fin location. Numerical simulations and experimental observations revealed significant differences in heat transfer performance among the three models. The average heat transfer rates, measured up to the critical decline point, are crucial parameters for practical applications. A comparison among the three models showed that Model B surpassed the average heat transfer rate up to the critical point of Models A and C by 10% and 4%, respectively, demonstrating its superior practical applicability.