Development Of Public Relations Research Articles

Periodismo y relaciones públicas una mirada desde los dos lados de la noticia

The purpose of this article is to demonstrate the relationship that exists between journalism and public relations, from a practical point of view and based on the experience of the author. It shows the evolution of Public Relations, as the main connector between the company and the local media, for the dissemination of key messages

Issues in the evolution of public relations in Nigeria

ABSTRACTThe paper analysed some hypothetical propositions on the factors that have impelled the evolution of public relations in Nigeria. The aim was to provide the basis to judge the history of public relations in Nigeria, which has been lacking in most accounts on the history of public relations in Nigeria. This would help to chart the course to a better future. The paper identified and discussed issues about identity, ideology/culture, style, professionalism and development drivers of public relations as well as the challenges to a more prosperous future. Ideas were taken from existing empirical research and qualitative observations of experts in the industry in the form of interviews. Discussions placed Nigerian public relations in the context of historical issues in public relations in the US, Britain and general international standards. The analysis pointed out the paradox of one of the fastest-growing markets in Africa, but which was far from professionalism. The paper, however, demonstrates a belief in the projected expansion of the public relations market in Nigeria. It also provides the directions to follow to maximise the expansion.

MICROSOPHY OF POWER IN THE CONTEXT OF SCIENTIFIC AND EDUCATIONAL SPACE

Purpose. The article is aimed to actualize the value of microsophy as the new direction of philosophical research, to analyze scientific and educational reality. Methodology. In terms of methodology used in the study, the focus was on identifying the theoretical positions that lead conceptuality, systematic approaches to understanding existing scientific and educational space, to clarify the essential aspects that underlie this phenomenon. Analysis of the main trends of power relations in the scientific and educational space of transitive Ukrainian society, as well as assessment of possible prospects for development and further evolution of public relations, providing treatment to study the processes are still far from complete, actualized using probabilistic methods of social forecasting. Originality. Modern scientific and educational space is conceptualized as an interactive purposefully organized environment, the main subject of which is conscious, responsible and creative personality, is formed in the course of research and education. Decentralization of scientific and educational space is designated one of the important priorities of social development. The principle of decentralization of power involves the formation of a multi-dimensional system of mutual confrontation and daunting interdetermination of management, the main mechanism of which is social dialogue and self-organization. Conclusions. Scientific and educational environment is the context, measure and vector updating section majority of social management. It is a scientific and educational space formed by an active, purposeful and creative citizen who has to seek a conscious and responsible public administration and government, and to the faithful implementation of the management system will power relations. Postnonclassical scientific and educational reality is seen by us as a communicative area that has a dynamic structure and appears in instability and continuous interaction between different levels of development. Information scientific and educational reality represents itself as the world's fixed power relations within established social institutions, and in particular communicative virtual network elusiveness. That is why actualized the problem of determining the nature of power relations in the scientific and educational space. Microsophy as art micro social updating helps expand the ideological guidance in the defined context.

Evolution of public relations in the activity of organizations of ukrainian socio-cultural sphere

У статті простежено еволюцію зв'язків з громадськістю в різних сферах суспільного життя, зокрема в соціально-культурній, а також виявлено творчий та соціальний потенціал цієї діяльності. Аналіз історичного досвіду використання PR-технологій в закладах соціокультурної галузі, сприяє осмисленню важливості цієї діяльності для розбудови сфери, а також для ефективної роботи організацій цієї сфери.

An Institutionalist View of Public Relations and the Evolution of Public Relations in Transition Economies

The paper provides an institutionalist view of public relations as a refined mechanism for maintaining corporate power. The institutionalist theory of the firm, based on Galbraithian and Marxist tradition, offers a convenient framework for including public relations into economics. The authors present the role of public relations managers, the creation and management of issues as well as methods of financing the public relations activities. The institutionalist approach bears also relevant aspects for the analysis of the developments of public relations in transition economies, which is shown in a tentative periodisation of the evolution of public relations. During the past twenty years the public relations practices in transition economies have evolved through several stages. After having “successfully” assisted in neutralising the turbulent social consequences of transitional processes in the initial phases of transition, the public relations departments of transitional firms now tend to apply the proactive public relations strategies in order to enhance corporate power.

Behavioral dimensions of public relations leadership in organizations

PurposeThe evolution of public relations into a management function has brought the importance of leadership to the forefront of professional discussion. This study aims to identify and develop a measure of behavioral dimensions critical to effective public relations for organization‐wide public relations leadership.Design/methodology/approachUsing a national survey of Public Relations Society of America (PRSA) members (n=159), a confirmatory factor analysis (CFA) was conducted on the seven theoretically‐driven leadership behaviors: upward influence, coordinating, internal monitoring, networking, representing, providing vision, and acting as a change agent.FindingsThe results suggest that the measurement model had a good internal and global fit. CFA results supported the seven‐factor model over the one‐factor model, suggesting that public relations leadership is multi‐dimensional. Among the behaviors, “providing vision” and “acting as a change agent” were those most strongly associated with the value of public relations in an organization.Originality/valueThe study shows that understanding public relations leadership from an organization‐wide perspective opens up a whole new avenue for future research to strengthen public relations as a management function. The present study also provides public relations managers with valuable insight concerning the leadership behaviors they can exercise to contribute to the value of public relations in their organizations.

Exploring Public Relations Leadership Dimensions in South Korea

The evolution of public relations (PR) into a management function has brought the importance of leadership to the forefront of professional discussions. The current study explored PR leadership dimensions in South Korea. Through interviews with 43 PR professionals, this study identified a variety of leadership dimensions, including trait dimensions (e.g. intelligence, insight, understanding the deep need of employees, communication skills, problem-solving skills) and behavioural dimensions (e.g. networking, providing vision, external monitoring). Other leadership dimensions not previously found in Western cultures also emerged such as kind and thoughtful consideration of employees’ position and understanding the deep need of employees. Practical and theoretical implications are also discussed.

The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations

SUMMARY Over the past several years the discipline and practice of public relations has evolved. Historically, this field within health care organizations was a one-way management of communications and often was reactive in nature dealing with a crisis situation with an organization. Recent theoretical development within the discipline suggests that public relations involves more relationship building with key constituencies and on-going-dialogue. Concomitant with this evolution is the technological development of the internet. Most particularly is the use of podcasting and blogging as key tools which have been underutilized by health car providers but have significant potential in both communication and relationship opportunities as discussed in this article.

Transitional socioeconomic and political environments of public relations in Mexico

This qualitative research on the socioeconomic and political environments of public relations in Mexico documents how national context influences the practice of the profession. The evolution of public relations in Mexico has accelerated since the establishment of the North America Free Trade Agreement with the United States and Canada. This advancement is attributed to the practices of transnational corporations and the democratization process that motivates openness, greater professionalism and the expansion of public relations across diverse organizations.

Titanic and Public Relations: A Case Study

The purpose of this case study is to situate the sinking of RMS Titanic in the history of public relations. Despite the fact that the sinking of the luxury liner on April 15, 1912, is among the most examined events of the 20th century, the disaster's place in the history and evolution of public relations has gone largely undocumented. This case study—an examination of the ship's promotion and the subsequent proto-crisis communications efforts provided by the ship's corporate owner, the White Star Line—offers a glimpse into a developmental phase in the history of public relations.