Gelation behavior of two ethoxylated emulsifiers, polyoxyethylene(25) cetosteryl ether (PCSE) and polyoxyethylene(23) lauryl ether (PLE), was studied in the glycol ether solvent mixtures. Solvents used for this work were tripropylene glycol (TPG) and tripropylene glycol n-butyl ether (TPnB), where gelation behavior was studied in various ratios of these two solvents. Stability of gel structure was monitored using shear ramp rheology study. Results showed that presence of hydroxyl groups at both ends in TPG molecule is helping to form a more ordered gel structure, while uneven entanglement of the free ‘butyl ether end’ is making the gel structure weak in TPnB. Scanning electron microscopy images confirmed the predictions where entangled ribbon structure and flower like morphology was observed in TPG and TPnB respectively. Thixotropy loop test was used to study the structural breakdown of the gel under applied shear stress and its recovery when allowed to rest. Increase in thixoptropic loop area of PCSE-TPG gels from 6470 Pa/s to 9460 Pa/s with increase of gelator content from 25% to 30% suggests higher thixotropic nature of gel with higher gelator content. Viscoelastic nature of the gels was investigated using amplitude sweep measurements. Gels were characterized by linear viscoelastic region (LVR), storage and loss modulus in the rheology profile. Higher storage modulus (G’) for 25% PCSE-TPG gel (46,700 Pa) than PLE-TPG (21,890 Pa) suggested better mechanical strength for PCSE gel. This paper presents complex aggregation behavior of ethoxylated emulsifiers in low molecular weight glycol based solvents and also discusses the viscoelastic characterization of gels.