This paper proposes a novel adaptive law that uses a quasi-convex function and a novel sliding variable in an adaptive sliding mode control (ASMC) scheme for robot manipulators. Since the dynamic equations of robot manipulators inevitably include model uncertainties and disturbances, time-delay estimation (TDE) errors occur when using the time-delay control (TDC) approach. Further, the ASMC method used to compensate for TDE errors naturally causes a chattering phenomenon. To improve tracking performance while reducing or maintaining chattering, this paper proposes an adaptive law based on a quasi-convex function that is convex at the origin and concave at the gain switching point, respectively. We also adopt a novel sliding variable that uses previously sampled tracking errors and their time derivatives. Further, this paper proves that the sliding variable of the robot manipulator controlled by the proposed ASMC satisfies uniformly ultimately bounded stability. The simulation and experimental results illustrate the effectiveness of the proposed methods in terms of tracking performance.