Digital technology in mass media provides a new way of transmitting information, but often does not deliver the veracity and emotional depth of information as direct human interaction does. Apart from the convergence offered by the media, information discernment through one of the digital or mass communication channels remains inferior to direct human communication. The question arises as to how social internet platforms affect relationships between women and men and the value and emotional structure of these relationships. Despite numerous studies that have dealt with the influence of social networks on the quality of communication and life of children and young people, it is evident that the question of the influence of social networks on gender relations is often neglected or considered less important. The purpose of this research was to examine the public’s perception of the alienating effects of Facebook in the area of primordial and primary social interaction between women and men as a previous communication to all other forms and types of communication. The results showed that the majority of respondents do not support the use of social networks for sexual acquaintances or emotional relationships, considering virtual communication as an insufficient substitute for real emotional contacts, which include non-verbal signs of attraction, and do not perceive them as a suitable means for engaging in emotional or erotic experiences. Although most do not consider them a threat to stable emotional relationships, they are a threat to the spiritual component and dignity of the partner and are perceived as an foundation for sexual adventures, trips and fraud.
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