Digital Era Research Articles

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Brand identity helps customers to identify, as well as distinguish alternative competitive brands. If there is a consistent marketing strategy and consistent messaging, brand identity remains consistent, which helps in improving sales management and generating better revenue for the brand. In this digital era, there are various digital marketing tools and capabilities to improve brand identity, which help in establishing close association with customers to influence their purchasing decisions. However, we have limited understanding of the antecedents of brand identity in the digital era, and how the moderating role of consumer belief in brands could influence their purchasing decision making process. In this context, this study aims to determine the antecedents of brand identity in the digital era, and to examine if there is any moderating impact of consumer belief in brand (CBB) on consumer purchase decision (CPD). Based on the resource-based view and social identity theory, a theoretical model has been developed. Following the survey responses of representatives from 302 organizations/brands, the covariance-based structural equation modelling validates our model. Our analysis affirms that e-WOM, digital infrastructure, skilled manpower, and digital marketing capability positively impact on developing brand identity, which influences sales strategy differently in different situation to influence CPD, where CBB plays a moderating role. The study results have been derived by analyzing the inputs of the respondents based out of India which invited external validity issue and it has been considered as one of the limitations of this study.

The cost of pollution in the digital era: Impediments of air pollution on enterprise digital transformation

The negative externalities of air pollution constrain the transformation of the real economy. Identifying the intrinsic association between air pollution and enterprise digital transformation (EDT) under the wave of the digital economy can help realize the synergistic promotion of green development and the digitalization process. The paper examines the impact of air pollution on EDT by matching the data of listed enterprises in Shanghai and Shenzhen, China, from 2010 to 2019 with city-level air pollution data. This paper uncovers the following findings: First, air pollution significantly hinders EDT. This finding remains robust after accounting for endogeneity, strategic disclosure in enterprise annual reports, and sample self-selection. Second, the effect of air pollution on EDT is asymmetric at the enterprise, industry, and regional levels. Specifically, air pollution exerts a more pronounced dampening effect on EDT in state-owned enterprises, heavily polluting industries, and low-marketization regions. Third, air pollution dampens EDT by increasing economic policy uncertainty external to the enterprise, reducing its internal talent reserve, and crowding out its digital investments. Fourth, augmenting the size of government subsidies, promoting digital infrastructure construction, and strengthening digital financial development are effective ways to mitigate air pollution's impediments to EDT. Fifth, in the face of severe air pollution, aggressive digital transformation strategies adopted by enterprises can alleviate financing constraints and enhance enterprise value. This paper effectively identifies the cost of pollution in the digital era from an EDT perspective, providing important policy insights for advancing EDT under air pollution.

Food and health toolkit–moving into digital era

Food and health toolkit–moving into digital era

The Concept of Electronic Pensioner in Some Countries Versus Romania

We aim to introduce the concept of e-pensioner (EP) with the intention of having this term used as a document within the European Union’s strategy on Artificial Intelligence (AI) for the period 2023-2027 and after implemented into the legislation of member countries. The relationship between older generations and emerging forms of digitalization and artificial intelligence is the focal point, aiming to provide an easily approachable dimension for pensioners. This article presents an analytical framework and approaches for integrating pensioners into the digital era. Following the exposition of theoretical foundations, the article delineates the use of pensioner cards in select countries worldwide. The intersection of pensioners with the digital era proves to be a fertile entry point for examining regulatory ordinances in the digital realm. A novel digital form, the AI-based digital portal, involves a technique of facial authentication for pensioners to send digital life certificates. Two key factors are named across all examined countries. The primary driver of digital transformation is propelled by the desire to enhance the efficiency and efficacy of public administration, which becomes particularly crucial as populations age, leading to increased demand for social services and competition for limited resources in the developed public sector. The innovative application of technology presents opportunities for streamlining processes, enhancing productivity, and reducing costs while concurrently improving service quality. The use of artificial intelligence (AI) in the management and administration of public pension funds stands for a natural progression of technology in the public domain. In an environment characterized by complexity and volatility, AI can provide a level of analysis and prediction that exceeds human ability. Presently, there exists a wide array of AI-powered tools for object detection, natural language processing, understanding and inference, optical character recognition, predictive analytics, anomaly detection, noise elimination, model forecasting, recommendation systems, and monitoring and observability.

Determining community happiness index with transformers and attention-based deep learning

In the current digital era, evaluating the quality of people's lives and their happiness index is closely related to their expressions and opinions on Twitter social media. Measuring population welfare goes beyond monetary aspects, focusing more on subjective well-being, and sentiment analysis helps evaluate people's perceptions of happiness aspects. Aspect-based sentiment analysis (ABSA) effectively identifies sentiments on predetermined aspects. The previous study has used Word-to-Vector (Word2Vec) and long short-term memory (LSTM) methods with or without attention mechanism (AM) to solve ABSA cases. However, the problem with the previous study is that Word2Vec has the disadvantage of being unable to handle the context of words in a sentence. Therefore, this study will address the problem with bidirectional encoder representations from transformers (BERT), which has the advantage of performing bidirectional training. Bayesian optimization as a hyperparameter tuning technique is used to find the best combination of parameters during the training process. Here we show that BERT-LSTM-AM outperforms the Word2Vec-LSTM-AM model in predicting aspect and sentiment. Furthermore, we found that BERT is the best state-of-the-art embedding technique for representing words in a sentence. Our results demonstrate how BERT as an embedding technique can significantly improve the model performance over Word2Vec.

Quantitative Exploration of High AI Usage, Self-Efficacy, Learning Performance, and Social Loafing Among Young Adults In Bangalore

Abstract: The present paper examines the intricate interplay between self-efficacy, learning performance, social loafing, and AI usage within educational contexts. Key findings unveil moderate positive correlations between self-efficacy and learning performance, juxtaposed with a subtle negative correlation between self-efficacy and AI usage. Yet, a delicate positive correlation emerges between social loafing and AI usage, signaling potential implications for student engagement and collaborative practices. The implications of these findings extend to educators, policymakers, and researchers, underscoring the imperative of ethical and informed AI integration in education. Moreover, the paper advocates for continued exploration into the multifaceted impacts of AI on student learning, offering valuable insights for enhancing educational practices in the digital era.

Title- Digital Ad-fluence: Unravelling the Influence of Online Ads on Consumer Inclinations

Abstract: This dissertation investigates the influence of online advertising on consumer inclinations and purchasing behaviour in the digital age. As marketing efforts increasingly shift toward digital platforms, understanding the complex dynamics between online advertisements and consumer decision-making processes has become crucial. The study aims to unravel the intricate relationship between these two elements, providing insights into how online ads shape consumer preferences, attitudes, and purchasing decisions. The research employs a mixed-method approach, combining quantitative data from a survey of 100 respondents with a qualitative review of relevant literature spanning the past 10-20 years. The survey data offers valuable insights into consumers' perceptions, attitudes, and experiences with online advertising, while the literature review provides a comprehensive understanding of the theoretical underpinnings and empirical findings from prior research. Through factor analysis, the study identifies three key dimensions that collectively explain a significant portion of the variance in consumer behaviour toward online advertisements: the influence of price discounts, satisfaction and engagement levels, and the visual appeal of advertisements. These findings shed light on the critical factors that drive consumer responses to digital marketing campaigns. The dissertation contributes to the growing body of knowledge in digital marketing and consumer behaviour, offering practical implications for businesses and marketers seeking to navigate the ever-evolving landscape of online advertising. By uncovering the underlying mechanisms through which online ads influence consumer inclinations, this research provides valuable insights for developing effective digital marketing strategies that resonate with target audiences and contribute to business success in the digital era

Enhancing Visitor Engagement through Dynamic Web Interaction: A PHP and MySQL-Based Approach

Abstract: In today's digital era, establishing meaningful connections with website visitors is imperative for organizations aiming to foster growth and solidify relationships. This abstract introduces an innovative strategy for augmenting visitor engagement through dynamic web interaction, utilizing PHP and MySQL technologies. Our approach involves the creation of a dynamic web platform to deliver tailored experiences to visitors, ultimately enhancing user satisfaction and retention. The paper delineates the methodology and techniques utilized in constructing the system, encompassing aspects such as user authentication, data management, and interactive functionalities. Moreover, it delves into the implications of this approach for businesses striving to optimize their online presence and nurture enduring relationships with their audience.

Learning Transformation in the Digital Era: Development of Virtual Reality-Based Learning Media to Increase Student Efficiency and Creativity

During the COVID-19 pandemic, its impact was felt in Indonesia's education world, especially when learning was online or offline. Every lecturer in educational institutions is expected to provide the latest innovations to create an effective learning process. In the post-COVID-19 pandemic era, the digitalization of education in Indonesia is experiencing rapid growth, and advances in information technology are an opportunity to increase creativity in learning media. One proposed method is the development of Virtual Reality-based learning media, which can support the quality of the teaching and learning process. The development of Virtual Reality-based learning media includes intelligent systems for the Informatics Engineering Study Program, and Agro-Industry Plantation Management for the Agro-Industry Management Study Program, especially at Campus 4 PSDKU Sidoarjo – Politeknik Negeri Jember. The results of the development of Virtual Reality-based learning media are in the form of visualization illustrations of students' understanding of the Intelligent Systems and Plantation Agro-Industry Management courses. This technology is expected to facilitate student participation with learning resources more efficiently than conventional learning media which only allows one-way communication. Based on the results of evaluations via questionnaires to students, it is known that learning efficiency reaches 82% when using Virtual Reality-based learning media.

An Innovative Kot Ordering System for Restaurants

Abstract: This study proposes a digital menu ordering system to address challenges in the restaurant industry's digital transformation. Traditional paper-based methods lead to losses and inefficiencies. The system, using QR codes, enables customers to register, log in, and order online, with features like suggesting popular dishes and online payments. Managers gain real-time oversight of orders, tables, and payments, supported by sales data visualization. By automating tasks, the system reduces errors, enhances service, and streamlines operations, offering a transformative solution to industry challenges in the digital era.

Clip Outliner

Abstract: In today's digital era, the influx of video content inundates online platforms daily, presenting a formidable challenge for users seeking relevant information within these extensive recordings, particularly under time constraints. The process of extracting crucial insights fromlengthy videos often proves daunting and time- consuming. Clip Outliner is an innovative project that offers a versatile solution for summarizing both textual and video content. This tool combinesthe capabilities of a text summarizer with advanced video analysis features, providing users with concise textual summaries while also offeringinsights into video content. Leveraging Python APIs for text transcription and employing natural language processing (NLP)techniques, transcripts are efficiently condensed. The user interface is meticulously crafted using Streamlit serving as the robust open-source framework in Python.

VisionCart: Enhancing E-Commerce with Augmented Reality for an Immersive Shopping Experience Using Flutter and Arkit

Abstract: In the fast-paced digital era, VisionCart stands out as an innovative solution blending e-commerce and Augmented Reality (AR). VisionCart revolutionizes shopping by offering customers an immersive AR experience, allowing them to visualize products in their actual surroundings before making a purchase. This is achieved through the powerful combination of Flutter, ARKit, and Firebase. Central to our project is the ambition to redefine online shopping, with a special focus on enhancing accessibility for the visually impaired. VisionCart delivers a user-friendly interface, robust backend services, and advanced AR capabilities by seamlessly integrating these cutting-edge technologies. This abstract serves as an introduction to a detailed exploration of our project, covering its objectives, foundational technologies, implementation strategies, testing methods, and future prospects

Innovative leadership strategies for sustainable tourism: A case study of Moroccan Daraa-Tafilalt oases

In the contemporary digital era, sustainable tourism development in remote regions, particularly in the Moroccan Daraa-Tafilalt Oases, necessitates innovative leadership strategies. This study investigates how leadership fosters innovation and resilience within these remote areas to promote sustainable tourism. Employing a mixed-methods approach, the research delves into effective leadership strategies, stakeholder engagement, and the integration of innovative practices in the digital age, before and after strategies implementation. The results for each stage underscore the importance of visionary leadership, community involvement, and adaptive approaches in navigating the complexities of remote tourism development amidst digital transformations. Additionally, the study identifies cultural sensitivity, environmental factors, and the rational exploitation of local resources as key factors contributing to successful leadership in fostering sustainable tourism. The insights gleaned from this research offer valuable guidance for policymakers, industry stakeholders, and local communities striving for sustainable development in remote oasis regions in the digital era.

Enhancement of random forest algorithm applied in fake news detection

The widespread increase of fake news presents a serious obstacle in today's information-sharing situation, making it more difficult to distinguish fact from fabricated information. The study aims to improve machine learning algorithms' capacity to identify fake news to address this significant issue. To improve detection accuracy, Researchers applied a method that combines the Random Forest algorithm with Adaptive Boosting, or AdaBoost. By utilizing ensemble learning techniques, our method successfully leverages the collective intelligence of numerous decision trees, outperforming traditional approaches. By carefully experimenting with hyperparameters using the Random Search, The proposed method improved the algorithm's capacity to identify significant patterns suggestive of false information. The integration of AdaBoost to Random Forest produces a significant improvement, from 92.56% to 99.79% accuracy average difference, with an accuracy gain of 7% over the baseline Random Forest model. This improvement emphasizes how effective ensemble methods are at negotiating the complexities in terms of fake news detection. This study adds to the ongoing efforts to protect the integrity of information in the digital era by showcasing the efficacy of sophisticated machine-learning approaches in addressing the complex problem of fake news. The study underscores the critical importance of continuous innovation and adaptability in combating the increase of misinformation. Through interdisciplinary collaboration and technological advancements, the aim is to fortify defenses against the detrimental spread of false information, fostering an information ecosystem that prioritizes truth and resilience.

Leveraging Cryptographic Hash Functions for Credit Card Fraud Detection

Credit card fraud remains a significant challenge in the financial industry, posing substantial financial losses to both consumers and businesses. Traditional fraud detection methods often rely on rule-based approaches and statistical models, which may struggle to keep pace with evolving fraud tactics and sophisticated cyber threats. In this paper, we propose a novel approach to credit card fraud detection leveraging cryptographic hash functions. Cryptographic hash functions offer robust security guarantees, including collision resistance and preimage resistance, making them well-suited for ensuring the integrity and authenticity of transaction data. Our proposed system employs cryptographic hash functions, such as SHA-256, to generate unique hash values for credit card transactions. These hash values serve as digital fingerprints of the transaction data, enabling secure verification and auditing of transactions on the blockchain. We conducted experiments using a dataset of 100,000 credit card transactions, evaluating the performance of our system in terms of accuracy, precision, recall, and F1-score. The results demonstrate the effectiveness of our approach in accurately identifying fraudulent transactions while minimizing false positives. Furthermore, we discuss the implications of our findings and explore future research directions, including the integration of advanced cryptographic techniques and blockchain technology to enhance the security and privacy of credit card transactions. Overall, our study underscores the importance of cryptographic hash functions in building robust and secure fraud detection systems capable of combating emerging fraud threats in the digital era.

Understanding beginning teachers’ socio-ecological challenges: self-directed learning in the r/Teachers subreddit

Purpose The purpose of this study is to explore beginning teachers’ diverse challenges and how these are related to self-directed professional learning through social media. Design/methodology/approach The authors conducted a content analysis of 2,445 “New Teacher” tagged posts shared in the r/Teachers subreddit. With 1,246 posts relevant to beginning teachers’ challenges, the authors used a socio-ecological model to analyze and categorize the challenges. Findings Results showed that posts reflected diverse and complex challenges. Such challenges were found to be interrelated and associated with employment status, highlighting teacher marginalization issues. Results also show that most posts sought resources or advice rather than merely complaining about their situations, meaning that beginning teachers leveraged the anonymity and shared affinity offered by r/Teachers to overcome their challenges as self-directed professional learners. Originality/value The current study not only highlights diverse and complex challenges faced by beginning teachers but also sheds light on how they navigate their challenges in social media spaces. This research provides unique insights into how social media, particularly an anonymous affinity space – r/Teachers, can benefit teachers’ professional growth in today’s digital era.

Research on the mechanism and effect of digitalization on technology innovation: evidence from Chinese manufacturing listed enterprises

ABSTRACT Digitalization provides a new impetus for technological innovation in manufacturing enterprises. However, research on the influence of digitalization on technological innovation is still in an exploratory phase, lacking a systematic theoretical framework and unified conclusions. It is crucial to clarify the mechanisms by which enterprise digitalization impacts technological innovation and to confirm the role of digitalization in promoting technological innovation in the digital era. The listed A-share manufacturing enterprises in China from 2010 to 2019 serve as the research samples in this study. Moreover, the influence mechanism and effect of enterprise digitalization on technology innovation are studied at the micro level. The improvement of enterprise’s digital level can facilitate technology innovation, and this effect continues to be significant after a series of endogenous and robustness tests are performed, as indicated by the results of this study. In the above research, a more comprehensive and in-depth discussion at the micro level has been conducted to gain more insights into the correlation between enterprise digitalization and technology innovation, such that the black box of digitalization affecting technology innovation can be revealed more effectively.

Energy Efficiency Improvement for Manufacturing Companies in Latvia

Concerns about climate change and environmental issues are becoming more and more popular nowadays and are causing concerns in everyone's life and beyond. One of significant causes of climate change is energy consumption, especially in the manufacturing sector. Even though, energy efficiency (EE) topic has been extensively discussed, not all EE aims are met. For the manufacturing sector the reason is that EE is often not a top priority for the companies. Currently the companies are also faced with another big challenge – in this digital era of rapidly developing technologies they have to adjust their practices to seize the opportunities provided by digitalization and automatization. Therefore, the aim of this research is to explore how digitization can be combined with EE to promote the resilience and increase performance of manufacturing companies, and how remote data analysis, also by using machine learning tools, can help improve EE. Literature review, content analysis, empirical data analysis and cases studies from real production companies in Latvia are used to achieve the research goals. The results section shows how digital tools and real-time monitoring help assessing the current state of the business and make decisions on changes to future operations, helping to reduce consumption and the environmental impact of production. Manufacturing companies have the potential to improve EE through digitalisation, but the manufacturing processes are complex and Latvian companies are only slowly moving towards digitalisation. Therefore, there is a strong need to examine empirical cases to gather more perspective and to find a way to implement digitalization and EE improvement across all sectors. Conclusions suggest that manufacturing companies should be encouraged to move towards a more unified energy data collection system, enabling more efficient data analysis and proposals for energy efficiency improvements.

Urgensi Etika Dalam Literasi Digital Di Era Globalisasi

The purpose of this studywas to describe the importance of ethics in the context of digital literacy in the current era of globalization. By understanding the importance of ethics in digital literacy, it is hoped that this research can provide insights regarding optimizing the benefits of digital technology based on the principles of digital ethics.This research uses a library research method; the data is collected from source books, research articles, and other sources relevant to the topic discussed.The library research results showed that digital literacy has a very important role in facing complex challenges in the current era of globalization. Ethics in digital literacy acts as a guideline in using technology so that it has positive effects and minimizes negative effects. Awareness of digital responsibility is the foundation for a smarter and more empowered society in this digital era. Digital literacy ethics are very important in several ways, such as preventing the spread of false information, fighting cyberbullying and harassing speech, and respecting user privacy. Challenges in implementing digital literacy ethics include a lack of awareness of digital ethics, inequality in access and mastery of technology, regulatory and law enforcement challenges, and the role of education in overcoming challenges. Therefore, the importance of ethics in digital literacy and the role of education is crucial to overcoming various challenges that arise along with the development of technology and information.

The impact of digital literacy on personal health: Evidence from the China family panel study.

In the digital era, digital literacy is a fundamental indicator of a nation's quality and plays a crucial role in public health. Exploring the theoretical mechanisms and effects of digital literacy on individuals' health is of great practical importance, advancing the initiatives of 'Digital China' and 'Healthy China'. The study utilised three-period survey panel data from the China Family Panel Study spanning 2016, 2018, and 2020 to measure and evaluate levels of digital literacy, physical health, mental health, healthy lifestyle, and integrated health among the participants. Subsequently, a series of empirical analyses were conducted to examine the general impact, heterogeneous effects and transmission pathways of digital literacy on various types of health levels. Digital literacy significantly enhances all aspects of respondents' health, and this conclusion remains valid even after conducting robustness tests and addressing endogeneity through variable substitution and selecting instrumental variables using the 2SLS method. Furthermore, examining heterogeneity by considering individual traits and the makeup of digital literacy reveals that the impact of digital literacy on individuals' health varies according to age, cultural background, personal income, and the components of digital literacy. Pathway analyses also demonstrate that medical accessibility, information access, social network, and planned behaviour are key routes through which digital literacy enhances the health of the population. It is imperative for the government to actively promote the advancement of the digital healthcare industry, while individuals should strive to enhance their digital literacy. By collectively focussing on these efforts, national health can be significantly improved.