Environmental Purchase Intention Research Articles

Cute Design and Green Consumption Behaviour: Exploring the Mediating Role and Mechanisms of Emotional Responses

With the increasing trend in environmental protection awareness, consumers are likely to shift their purchasing towards green products. The traditional green marketing has focused on functionality and environmental benefits, with little emphasis on emotionally motivated design impact in consumer decision-making. Based on the Emotional Response Theory and the Affective Design Theory, through reviewing the literature and theoretically discussing how cute design can stimulate the emotional response of consumers and improve the market appeal of green products, this paper analyzes the following. The results indicated that cute design can stimulate positive emotions such as pleasure and caring more effectively, which in turn can promote consumers' environmental purchase intention. This result provides new perspectives on green marketing and emotional design strategies.

Disability and pro environmental behavior – An investigation of the determinants of purchasing environmentally friendly cars by disabled consumers

Although it is often assumed that physically disabled people have different environmental attitudes and behavior, there has been very little empirical evidence supporting this claim. This study is the first to shed light upon the determinants of physically disabled consumers’ pro environmental purchase intentions. We gathered survey data from (net) 118 physically disabled consumers about their purchase intentions for environmentally friendly cars. Structural equation modeling is used for the analysis. The results show that attitude and social norms are important predictors of environmentally friendly purchase intentions. Both hedonic and functional motivation have an indirect effect, while attitude has a direct effect on physically disabled people’s purchase intentions for environmentally friendly cars. Apparently, physically disabled people value the opinions of others in their living and working environment. Notably, we did not observe an expected impact of behavioral control or lack thereof on the purchase intention of environmentally friendly cars. The study offers insights that can be helpful to marketing managers and policymakers in tailoring their strategies to the purchase intentions of physically disabled consumers.

Comprehensive model for understanding and enhancing pro-environmental purchase behavior: Towards a conceptual framework

Inculcating pro-environmental purchase behavior is beneficial to both individuals and the society at large. The TPB has been generally applied to understand and examine pro-environmental purchase behavior. However, as the underpinnings of this theory are not adequate to understand the entire process of the development of pro-environmental purchase behavior, a more comprehensive theoretical framework is required. Combining the TPB with the VBN Theory provides such a comprehensive theoretical framework. Moreover, the presented model incorporates green perceived value and green Skepticism to predict pro–environmental purchase behavior strongly and to tackle the puzzle like green marketing myopia meticulously. It suggests that pro – environmental purchase behavior may be strongly predicted by pro- environmental purchase intention, green perceived value and green skepticism. The implications of this framework for theory and practice are discussed, as directions for future research, which would be of use to researchers and practitioners in the societal marketing field.

The Exploring Relationships between Environmental Concern, Collectivism and Ecological Purchase Intention

Abstract The relationships between Environmental Concern and Ecological Purchase Intentions were tried to analyze with a structural equation model in this study. A random sample survey of 304 individuals from Mustafa Kemal University in Turkey was used to verify the conceptual model and framework. This model was assessed initially by confirmatory factor analysis and subsequently by structural equation modelling. Structural equation modeling confirmed a good fit of the data with the proposed model. The study came up with the result that there were significant relations among collectivism, environmental concern and ecological purchase intention. Collectivist individuals were more concerned on environmental issues, environmental concern had effect on environmental purchase intention of the individuals and, furthermore, the gender differences had effect on individuals’ ecological purchase intention.

Environmental concern and environmental purchase intentions: The mediating role of learning strategy

While environmental concern is often conceptualized as a direct antecedent of environmental purchase intention, empirical findings in support of this relationship are inconsistent at best. This study consequently investigates the direct and indirect effects of environmental concern on environmental purchase intentions in an effort to better understand these inconsistent findings. Using a cross-sectional sample of consumers (n=599), this study finds that intentional and incidental learning strategies mediate the relationship between environmental concern and environmental purchase intentions. However, the mediating role of intentional (incidental) learning increases (decreases) as consumers reduce their levels of consumption. The authors discuss the managerial implications arising from these findings.

Conquistando a Confiança do Consumidor: Minimizando o Gap entre Consciência Ambiental e Consumo Ambiental

Environmental management has become an important managerial tool for creating conditions for greater competitiveness of organizations. A significant portion of the population considers environmental issues while consuming. However, despite the proposed relationship between environmental concern and consumption, some studies have identified a gap between declared environmental concern and consumer behavior. One possible explanation for this gap is the lack of trust in the ethics of retailers and the perception that environmental appealing offers would be only artifices of marketing. Thus, this paper aims to analyze the moderating effect of trust in the relationship between Environmental concern and environmental purchase intention. To operationalize the study, an online survey was conducted among 696 Brazilian consumers. The sample was characterized as non-probabilistic. Validated scales were used to measure the variables and data were analyzed using structural equation modeling. The results show that there is a significant relationship between environmental concern and environmental purchase intention, however, the low explanatory power of the model points to the gap between discourse and practice. By analyzing the trust of consumers as moderating variable, it is clear that, by increasing consumers’ trust, the gap between environmental concern and consumption is diminished.