Environmental Messages Research Articles

Exploring the Role of Immersive Media Technologies in Environmental Communication: A Case Study of Underwater Earth Projects

ABSTRACT In the field of environmental communication, immersive media have become powerful tools for engaging audiences and promoting deeper connections with the natural world. This article investigates the role of immersive technologies in environmental communication through a case study of the Underwater Earth project. Employing a thematic analysis approach, the study examines the use of immersive technologies as the medium for conveying environmental messages, including narrative techniques, visual elements, interactive features, and user engagement strategies. The study also highlights the importance of user experiences when creating impactful environmental narratives in virtual environments. The implications of this research extend to environmental experts, communication practitioners, and technology developers who are seeking to leverage immersive technologies for environmental advocacy and education. By understanding the strengths and limitations of immersive technologies as an environmental communication medium, practitioners can use these insights to create more compelling immersive experiences that inspire management and promote sustainability in an increasingly digital world.

A Comparative Study of Media Symbols from the Perspective of Visual Grammar: A Case Study of Marine Ecological Protection Posters in China and Western Countries

Social developments are bringing about changes in how we communicate and represent ideas. With the tendency of globalisation, marine ecosystems are facing threats such as overfishing, pollution, and climate change, and marine ecological protection has become a focus of attention for all countries. This paper adopts Kress and van Leeuwen’s framework of visual grammar analysis to compare and analyse the use of symbols in Chinese and Western marine ecological protection posters from the perspectives of representational meaning, interactive meaning, and compositional meaning. Qualitative and quantitative analyses of 100 Chinese posters and 100 Western posters reveal similarities and differences in symbol selection, cultural context, and compositional approach. Results show that Chinese posters tend to integrate traditional cultural elements and natural symbols to convey the concept of environmental protection in a harmonious and warm way, such as the use of ink painting style and paper-cutting art to represent marine organisms, while Western posters focus on directly displaying the hazards of marine pollution by means of strong visual contrasts and modern design elements to stimulate the audience’s sense of urgency and responsibility, such as the display of marine animals trapped by plastic rubbish. This research not only deepens the understanding of the theory of visual grammar but also provides valuable references for the design of future environmental posters, emphasising the importance of using visual symbols and communication strategies in different cultural contexts in order to convey environmental messages more effectively and to promote the development of global marine conservation.

Assessing the Impact of Environmental Accounting Message Disclosure Quality on Financing Costs in High-Pollution Industries

This article explores the relationship between environmental accounting message disclosure quality and financing costs in environmentally impactful industries. Utilizing a mixed-methods approach, it combines quantitative analysis of financial indicators with qualitative insights from industry experts. The findings indicate a significant correlation between high-quality environmental message disclosure and lower equity financing costs, suggesting that investors prioritize sustainability in their decisions. Companies that demonstrate greater environmental accountability enjoy improved access to capital. The article concludes that integrating robust environmental accounting practices and effective message disclosure is essential for fostering sustainable business practices, enhancing long-term financial viability, and promoting a culture of sustainability and resilience in the face of environmental challenges

The role of virtual influencers in environmental messaging: a case study of Noonoouri

ABSTRACT In the realm of social media, virtual influencers have become influential voices in advocating for environmental sustainability. This research investigate their communication strategies and audience responses. Through qualitative analysis, we explore how virtual influencers, exemplified by Noonoouri, convey environmental messages on Instagram and how audiences respond to these messages. Our findings reveal that virtual influencers employ a multifaceted approach, utilizing informative content and captivating visuals to engage audiences and promote sustainability. Audience responses predominantly reflect admiration, inspiration, and support for virtual influencers’ advocacy efforts, highlighting their effectiveness in driving environmental awareness and action. By applying Social Performance Theory as a theoretical framework, this study provides insights into the symbolic interactions and cultural dynamics inherent in influencer communication. The implications of our research extend to informing stakeholders interested in leveraging virtual influencers for sustainability promotion, contributing to the growing body of knowledge in environmental communication and digital marketing. This also contributes to the understanding of the role of media and technology in the social construction of environmental problems and solutions.

Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers

Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers

The impact of health and environmental messaging with and without product filtering in complex retail markets: the case of pulses.

Multiple barriers exist to healthy and environmentally sustainable food choices. Limited consumer understanding of the health and environmental implications of food choices complicates their abilities to make choices that lead to desired outcomes. The complexity of the retail environment itself may crowd out less immediate motivations to address health or environment. Even if consumers understand general impacts of food choices on health and environmental outcomes, there may be non-negligible time and search costs to identifying the products that meet consumers' needs. In many food categories, the foods containing attributes that help achieve health and sustainability outcomes may represent a small percentage of available products. In this research, we examine the case of pulses-beans, chickpeas, lentils, and dry peas. Pulses are nutritious and have a low environmental impact. However, consumption of pulses in the US is quite low, which may be attributable to low consumer knowledge of pulse benefits, as well as difficulty of identifying pulse products in retail environments. In this research, we examine the choice of pulse-based foods in three conditions: (1) a control condition, (2) a messaging condition communicating the health and environmental benefits of pulse products, and (3) a paired messaging condition with a choice environment intervention that allows respondents to choose to filter products to those that contain pulses. Participants selected a food item from each of six food categories. We find slight, but significant, increases in pulse choice in the messaging only condition relative to the control condition, but dramatic and highly significant increases when participants can filter the products to easily view pulse products. We also find evidence for knowledge being a barrier to healthy/sustainable food choice. Participants exposed to the messaging were more likely to view pulses as environmentally beneficial, and less likely to report that they did not know the health or environmental impacts of pulse foods. We find that paired messaging and filtering interventions significantly increase the choice of pulse-based foods, which offer both human health and sustainability benefits.

Green and glam: Celebritisation of environmental activism on instagram

<p>This study examines the celebritization of environmental activism on Instagram, focusing on two prominent Indonesian public figures: Hamish Daud and Nadine Chandrawinata. Through a qualitative discourse analysis of their Instagram posts from July to December 2023, we explore how environmental<br />sustainability is intertwined with the process of celebritization in the Indonesian context. Drawing on Driessens' (2013) framework of mediatization, personalization, and commodification, and employing Stuart Hall's encoding/decoding model, this research investigates how these celebrities construct and promote their environmental activist personas through social media. Our findings reveal that Daud and Chandrawinata strategically blend their celebrity status with environmental messaging, creating a unique form of 'celebrity ecology'. They leverage Instagram's visual and narrative features to present environmental activism as part of an aspirational yet attainable lifestyle. The study identifies key strategies employed by these celebrities, including the integration of activism with personal branding, the use of family narratives to promote eco-friendly practices, and the endorsement of sustainable products. While their approach effectively raises awareness about environmental issues, it also reveals tensions between authentic advocacy and personal brand building. The research highlights how followers' interpretations of these messages can vary, sometimes focusing more on the celebrities' personal lives than on environmental content. This study contributes to the growing body of literature on celebrity activism in non-Western contexts and offers insights into the potential and limitations of using social media for environmental advocacy</p><p> </p>

MENINGKATKAN KESADARAN LINGKUNGAN MELALUI PUBLIC SPEAKING BAGI SISWA SMAN 7 BEKASI

Increasing environmental awareness and maintaining environmental sustainability is one of the goals in sustainable development. This needs to be conveyed to students so that they understand the importance of preserving the environment and are able to convey effective and persuasive messages to others through public speaking. Students as a young generation who can create positive changes need to have public speaking skills to communicate this real action. The purpose of this activity is to increase environmental awareness and educate students about environmental issues and improve public speaking skills as an effort to convey environmental messages to others and the wider community. This activity was carried out at SMAN 7 Bekasi City with 40 students participating. PkM activities are carried out through three parts, namely preparation, implementation and evaluation. In the implementation stage, students were given material about the importance of increasing environmental awareness and how to convey environmental communication to others through public speaking so that students are able and brave to convey environmental messages well. The results of the activity show that students have more in-depth knowledge about environmental communication, how to maintain and preserve the environment and are able to compose interesting environmental messages through public speaking to convey environmental messages to the wider community. This is known from the results of the activity evaluation. Evaluation activities are carried out to ensure participants have deeper knowledge about environmental conservation and are able to compose interesting environmental messages through public speaking. Students conveyed the need for further activities on environmental communication and public speaking training so that students as a young generation have high environmental awareness and have good public speaking skills. This Community Service activity is able to increase environmental awareness and be able to provide public speaking skills to students, which will be used in conveying environmental messages.

The Role of Charismatic Leadership Tactics and Inconsistent Messages in Processing and Evaluating Climate Change Information

Climate change poses an unprecedented challenge to humanity, and persuasive environmental communication is a crucial step for global leaders to counteract its consequences. Charismatic leaders are especially effective in communicating information. Interestingly, in recent years, there have been frequent incidences where charismatic leaders made inconsistent environmental statements. How people process such inconsistencies can provide key insights into understanding the processing of climate information. In two preregistered online studies (N = 668), we examined how people read and evaluate pro- and contra-environmentalism messages from an environmental, charismatic leader. We found persistent effects of message inconsistencies, leading to longer reading times and lower convincingness ratings for information. However, we failed to find an interaction effect of the experimental manipulations or a main effect of charisma on reading times for environmental messages. In Study 2, we detected an interaction effect of leader charisma and message inconsistency on how convincing participants rated text messages. Participants rated contra-environmental messages as more convincing when following displays of charismatic rather than neutral leader behavior. We discuss future research avenues to explore charismatic leader influences on processing climate change information.

‘Assertive + machine-written’ and ‘non-assertive + human-written’ just feel right: how do language assertiveness and typeface interact to impact environmental messaging persuasiveness in tourism?

The application of assertive language in environmental persuasion has produced mixed results. Besides the language content intensity such as assertiveness, this research proposes that a congruency of language content and visual presentation format such as typeface could be achieved to increase message persuasiveness of pro-environmental behaviors in the tourism domain. With three scenario-based experiments focusing on a garbage sorting initiative at a tourist attraction, a food waste reduction program in a restaurant, and an animal protection donation advocacy in a national park, respectively, the research demonstrated that matching assertive language with machine-written typeface, or non-assertive language with handwritten format, could enhance tourists’ compliance behaviors. The research also uncovered perceived fit and a subjective experience of feeling right as the underlying mechanism, and tourist involvement as a boundary condition for such a congruency effect. The theoretical and practical implications are also discussed.

Dampak Pembelajaran PAI Berbasis Lingkungan dengan Integrasi Teknologi dan Media Sosial terhadap Karakter Religius Siswa SDN 1 Mlaran Purworejo

<em><span lang="EN-ID">Environmental Based Islamic Religious Education (PAI) holds significance not only in preserving religious values but also in emphasizing humanity’s responsibility as stewards of Earth. Environmental Challenges like pollution and globlal warming necessitate a wellprepared younger generation to serve as agents of positive change. Integrating technology and social media into PAI instruction can enchance students’ learning experiences and broaden the scope of relevant environmental messages. Additionally, fostering religious character and environmental social consciousness stands as a primary objective of this educational approach. This research aims to analyze the imppact of environmental based PAI integrated with technology and social media on the religious character and environmental awareness of 14 students at SDN 1 Mlaran. Employying a qualitative research methodology with a descriptive analytic approach, data was gathered through observation, interviews, documentation, and literature views. The findings reveal that environmental based PAI integrated with technologyy and social media positively impacts students’ religious character and environmental awareness. This positive impact manifests in heightened student awarness of the importance of environmental protection and enhanced student behaviors reflecting religious character, such as love for Allah SWT, maintaining cleanliness, and mutual assistance</span></em>

The role of emotional appeal in water conservation communication: a framework for social media engagement

Amidst growing concerns about water shortages, harnessing the potential of social media emerges as a crucial strategy in attempts to conserve consumption While informative messaging in environmental communication has been widely acknowledged, the role of emotional appeal remains underexplored. This study aims to bridge this gap by proposing a comprehensive framework that integrates emotional appeal, evoked through video creativity and multimedia effects. Focusing on the UK context and informed by the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the study highlights the complex interplay between cognitive and affective factors in water conservation communication. By applying Structural Equation Modeling (SEM) to a dataset containing 443 responses, the analysis reveals that emotional appeal, when evoked through creativity, not only positively influences individuals’ attitudes but also extends to shape perceived behavioural control. These findings further emphasise the ability of emotional appeal to serve as a complementary aspect that enriches individuals’ motivational framework and influences their inclination towards engaging in the intended behaviour. The study has important implications for improving current marketing efforts and encouraging behavioural shifts among water consumers. By including emotional appeal in social media communication strategies, environmental communicators can build empathy and promote sustainability more effectively. Additionally, this study offers a valuable understanding of the complex nature of water conservation communication, providing practical strategies for enhancing environmental messaging and encouraging positive behaviour changes.

A Green Moment to Share: A Theatrical Laboratory to Explore Climate Crisis Possibilities within Single Moments

Many youth experience distress around the climate crisis. However, mainstream environmental messages ignore youth concerns, blame individuals, and suggest techno-fixes rather than addressing root causes. Young people need a way to productively process and collectively engage with their complex feelings about the climate crisis. During the spring of 2023, a group of university students facilitated a Research-based Theatre project to explore their relationship to climate and environmental justice as part of a biannual performance festival of student new work. Specifically, we used Theatre of the Oppressed techniques to slow down and embody participants’ struggles with environmental action. We argue that this process allowed participants to explore how and why they made sense of mainstream environmental messaging about the climate crisis. This paper offers a case study exploring how the interwoven themes of power, positionality, and agency emerged through embodied investigations during the early development of our Research-based Theatre performance. The paper concludes by discussing how Research-based Theatre can embrace a post-activist lens that supports the complexity of sense-making and troubles the over-emphasis on solution as the only response to environmental/climate crisis. Further, we argue for the kin-making possibilities that crisis can teach us when engaged through embodied exploration.

Representation of Climate Change in the Documentary Film Ano Bulan Balong (Semiotic Analysis of Roland Barthes)

Climate change is a condition characterized by changes in world climate patterns which result in erratic weather phenomena. Climate change occurs due to changes in climate variables, such as air temperature and rainfall, which occur continuously. In this research, film is the subject, film is a mass communication tool that is packaged with characters, plot and messages in it, provides information to the audience through the storyline that is conveyed and has a strong influence on issues that are developing in society, the unit of analysis of this research contains "Semiotic Analysis of Roland Barthes' Representation of Climate Change in the Documentary Film Ano Bulan Balong". The aim of this research is to determine the representation of climate change in the film Ano Bulan Balong based on Roland Barthes' stereotypes. This research uses Roland Barthes' semiotic theory, where the researcher looks for the meaning of Denotation, Connotation and Myth in several scenes in the film Ano Bulan Balong. . The results of research on the documentary film Ano Bulan Balong can be linked to environmental issues, namely climate change. Researchers group and categorize messages to convey meaning in the film Ano Bulan Balong, including; environmental message, Through semiotic analysis, Roland Barthes in this film shows that the problem currently being faced by Sumbawa is unrest triggered by environmental problems which are a factor in climate change, forest lands full of trees are starting to disappear, replaced by corn plants. Critical trees resulting from deforestation will cause extreme natural disasters.

Environmental communication and disaster mitigation by mobile application and website

Background: Indonesia is a disaster-prone area, situated in the equatorial zone where several tectonic plates converge, and the Ring of Fire runs through. Indonesia requires an effective disaster mitigation system to minimize risks and losses during disasters. Meteorological, Climatological, and Geophysical Agency (BMKG) is a non-departmental government institution. Through its mobile application and official website, BMKG actively provides various information accessible to all Indonesians. Purpose: The research aimed to understand how BMKG conducts environmental communication and disaster mitigation through a mobile application and website. Methods: This research is descriptive qualitative using a constructive paradigm. The data was collected using documentation and observation studies. The authors carried out content analysis using Philipp Mayring’s methods on the “Info BMKG” application and the website http://www.bmkg.go.id/. Results: The BMKG application and website cover some aspects of environmental communication, including rhetoric, media, public participation, and education campaigns, delivering a range of environmental messages. They facilitate disaster mitigation by providing information and vulnerability maps for different types of disasters but lack details on regulatory measures and planning for disaster-prone areas. Conclusion: The BMKG application and website effectively communicate environmental and disaster-related information but need to improve coverage, speed of notifications, and include more details on regulation and planning for disaster-prone areas. Implications: This study suggests the need to enhance the platforms’ content and user education. Besides, it emphasizes theoretical implications for communication, public participation, and media theories in the context of disaster risk reduction.

ETHNOGRAPHY OF CULTURAL COMMUNICATION WAYANG GOLEK MADE FROM WASTE IN BOGOR CITY, WEST JAVA

This research discusses the cultural communication of wayang golek performances made fromwaste in Bogor City, West Java. In the midst of the phenomenon of cultural degradation in bigcities, Sanggar Edas Bogor City is still maintaining the existence of wayang golek, especiallymaintaining cultural preservation while caring for the environment. This research uses anethnographic communication approach which consists of three stages, communicative situations,communicative events, and communicative actions. This research, which was conducted from 2023to 2024, used descriptive qualitative research methods through observation data collection,interviews and documentation studies. The research results show that the three stages of theethnographic communication study model, namely the communicative situation, explain that theconditions when communication occurs in a wayang golek performance are adjusted depending onthe place, time or communication activities in a wayang golek performance. The second stage,namely communicative events, explains that communicative events include all of the componentsand complete devices, starting from the purpose of communication, common topics throughmessages related to awareness of environmental damage due to uncontrolled waste, involvingparticipants who use the same language varieties, maintaining Sundanese language rules. the sameway to interact in a wayang golek performance. And the third stage, namely communicative action,is the process of exchanging environmental messages, ideas and feelings between the puppeteerand the audience

환경메시지 프레이밍이 제로웨이스트 화장품 소비자 반응과 지각된 위험성에 미치는 영향

This study aimed to investigate how the framing of environmental messages affects consumer responses and perceptions of risks associated with zero-waste cosmetics. To achieve this goal, a questionnaire survey was conducted among Korean adult women aged 20 to 59 across the country, who had purchased zero-waste cosmetics between April 21 to 24, 2024. Out of 320 questionnaires distributed, 314 were utilized for the final analysis after excluding 6 poorly answered ones. The collected data underwent analysis through methods including frequency analysis, exploratory factor analysis, Cronbach’s alpha, t-tests, correlation analysis, and multiple regression analysis, using SPSS 25.0. The results revealed the following: First, in terms of consumer responses influenced by environmental message framing, there was a tendency for them to be more favorable when exposed to positive framing. Second, concerning risks perceived through environmental message framing, they tended to be higher when presented in negative framing. Third, regarding the influence of consumer responses on perceived risks, heightened intentions to seek additional information and a positive attitude towards advertising were associated with increased perceived risks. These findings are expected to offer valuable insights to the government, consumers, and businesses, facilitating tailored message framing strategies.

Unveiling ‘HEREDIAQUA’: An Exploration of Association Picture Storytelling in Documentary Filmmaking

This study explores the application of the “association picture story” genre in documentary filmmaking, particularly focusing on the film “Herediaqua,” to effectively communicate water sustainability issues. The research employs a three-stage methodology: exploration (field research, observation, interviews, and collection of visual materials), experimentation (applying association picture story techniques in short film formats and testing with audiences), and creation (synthesizing findings to produce a cohesive and impactful film).Results indicate that “Herediaqua” successfully uses strong visual symbolism and narrative to convey messages about the interconnectedness between humans and nature, effectively enhancing audience awareness and understanding of water sustainability issues. The film employs powerful visual language to communicate its environmental message, evoking emotional responses from viewers. Positive audience feedback confirms the film’s success in communicating its message, demonstrating the effectiveness of the association picture story technique in visual narration. The conclusion asserts that the “association picture story” technique is a powerful tool for conveying environmental messages through visual storytelling. “Herediaqua” serves not only as a viewing experience but also as an educational medium and a catalyst for inspiring environmental conservation efforts. By leveraging compelling visual narration and engaging storytelling, the film promotes awareness and encourages concrete actions for sustaining the planet’s life. This research contributes to advancing documentary filmmaking by highlighting the effectiveness of combining visual symbolism with strong narrative techniques.

The Efficacy of Environmental Messaging in Shaping Consumer Choices: An Input to Eco-Marketing Business Policy

The Efficacy of Environmental Messaging in Shaping Consumer Choices: An Input to Eco-Marketing Business Policy

Health or environment? Understanding which informative message is more effective in replacing red meat with mushroom-based alternatives

Current concerns regarding the health and environmental consequences associated with excessive meat consumption have underscored the importance of guiding consumers towards more sustainable diets. Given this perspective, this study seeks to evaluate the effectiveness of tailored informative messages in shaping consumer behaviour, particularly within the framework of replacing meat with mushroom-based alternatives. Additionally, it explores the factors influencing informative message effectiveness. An experimental online survey was conducted on a sample of 951 Italian consumers. Specifically, the sample was divided into three groups, of which 309 individuals formed the control group, 311 participants received informative messages on the health risks associated with red meat consumption, and 331 participants received informative messages emphasizing the environmental damages linked to red meat consumption. In both treatments, there was support for mushroom-based alternatives. Analyses included subgroup assessments, tests to verify treatments effectiveness, along with OLS regression to pinpoint variables influencing message effectiveness. The results underscore a fair positive impact of the two informative messages (mean scores: 8.75 for health message; 7.01 for environmental message). Noteworthy psychosocial variables, including lifestyle patterns, nutritional perceptions, and ecological attitudes, emerged as determinants in shaping consumers' food choices. While health-related messages exhibit marked influence, the nuanced landscape of diverse drivers and barriers necessitates judicious communication strategies. These insights bear significance for policymakers, health professionals, and marketers, offering guidance for interventions that effectively influence consumer behaviour toward more sustainable and healthier food practices.