Environmental Awareness Behavior Research Articles

GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

This study aims to identify environmental consciousness and willingness to pay on the purchase decision of green products. Consumer's concern about environmental issues may not be easily translated into pro-environment behavior. Individuals with a strong belief that their environmental awareness behavior will result in something positive are more likely to engage in that behavior to support their concern for the environment. Through a survey of 263 respondents, this quantitative study finds that environmental awareness and environmental knowledge positively and significantly influence willingness to pay, and environmental attitude does not significantly influence willingness to pay. This study also finds that environmental awareness, environmental attitude, and willingness to pay positively and significantly influence green-product purchases, but environmental knowledge does not significantly influence green purchases. The study's practical contribution is that Indonesian organizations that are currently using or intend to use green product campaigns for commercial purposes can use the study's findings to better understand the ecosystem and create strategies that will increase the number of people using their green products. The study offers a new model with theoretical implications that take into account other factors that may affect consumers' decisions to make environmentally friendly purchases. Social influence, recycling participation, exposure to environmental messages through the media, and the value perceived by customers are some of the dimensions that can be added.

MARKA ODAKLILIK-KALİTE BİLİNCİ İLE ÇEVRE DUYARLILIĞI İLİŞKİSİNİ X VE Z KUŞAĞI ÜZERİNDEN NİTEL BİR DEĞERLENDİRME

In this research, the relationship between brand orientation-quality awareness, which is a consumer decision-making style, and environmental sensitivity, which is a sustainable consumption behavior, is discussed through the X and Z generations. The data obtained in the research, which was shaped according to the situation pattern in the perspective of qualitative research, were examined with qualitative (thematic coding) content analysis and descriptive content analysis in the MAXQDA 2020 program. According to the results of the analysis, it was observed that the participants in the X generation did not act in the style of brand-oriented-quality awareness decision-making, while it was noted that the Z generation adopted this style of action. It has been observed that the X generation is more in the background than the Z generation in environmental sensitivity behavior. It is thought that the findings regarding the relationship between brand orientation-quality awareness and environmental awareness behavior of both generations are very important.

Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment

Pakistan has been blessed with rich tourism potential because of its rich history, culture, biological and geographical diversity. Travelers have for quite some time been attracted to Pakistan to encounter a nation that flaunts rugged natural beauty, cultural richness, and unparalleled hospitality. Pakistan has various tourist destinations in the northern areas of Pakistan. Kumrat Valley has become a tourist hotspot in recent times after the prime minister of Pakistan, Mr. Imran Khan, visited the valley. To reduce the negative effects on these tourist destinations due to the accelerating increase in tourists, the present study used a quantitative approach to uncover whether there is an environmental awareness–behavior gap among the tourists, with their level of environmental awareness outweighing pro-environmental behavior. Using a sample of 426 tourists who have visited the valley, the analysis of the results indicates that the pro-environmental behavior is positively and significantly affected by the components, environmental awareness, environmental concern, and environmental attachment. Environmental attachment is added as a moderator between environmental awareness and pro-environmental behavior. This study suggests that environmental awareness must be promoted among tourists to ensure that they exhibit pro-environmental behavior.

Environmental awareness and pro-environmental behavior within China’s road freight transportation industry: Moderating role of perceived policy effectiveness

Abstract: Road freight transportation (RFT) has received significant attention from the government, industry, and academia because of its high energy consumption and carbon emissions. To reduce the negative effects of the accelerating use of RFT, China has recently been committed to promote green RFT. Efforts made in this direction have mainly focused on supply-side policy and technical measures, while neglecting the importance of demand-side psychological and behavioral strategies. Recent research suggests that drivers play a fundamental role in generating environmental impacts during transport. Thus, the success of green RFT should also be based on a thorough understanding of the drivers’ environmental awareness and pro-environmental behavior. In this study, we investigate the current levels of environmental awareness and pro-environmental behavior among China’s RFT drivers, and explore the role of environmental awareness as defined by four main components—environmental concern, environmental attitude, environmental knowledge, and behavioral intention—in motivating pro-environmental RFT behavior. We also test the moderating effect of perceived policy effectiveness on the awareness–behavior relationship. Hypotheses are examined using a sample of 243 truck drivers with structural equation modeling and hierarchical regression analysis. The results indicate the existence of an environmental awareness–behavior gap. We determine that the awareness score (3.2) is higher than the behavior score (3.1) because barriers to pro-environmental behavior are stronger than motivators. We also find that environmental concern, attitude, and knowledge indirectly affect pro-environmental behavior via behavioral intention. Moreover, a high level of perceived policy effectiveness facilitates the transformation of awareness into behavior, bridging the awareness–behavior gap. Our study confirms the importance of environmental awareness and effective incentive policies in encouraging pro-environmental RFT behavior. The conclusions will aid researchers’ understanding of drivers’ environmental awareness and pro-environmental behavior in China’s RFT, and compel transport policy makers and managers to implement more effective measures that promote environmentally sustainable RFT.

Yaşam Tarzının Sürdürülebilir Tüketim Davranışı Üzerindeki Etkisini Belirlemeye Yönelik Bir Çalışma - A Study on Determination of Life Style Effects on Sustainable Consumption Behavior

Everyone has a responsibility to leave a better society and a better world for future generations. This responsibility becomes functional with the lifestyle that people prefer. The lifestyle approach helps to map how sustainable consumer behavior works in a more comprahensive way. In this context, this research aims to measure the effect of people's lifestyle on sustainable consumption behavior. Within the scope of the research, face to face questionnaire was conducted with 366 participants living in Sivas province. For the analysis of the obtained data, exploratory factor analysis, independent sample t test, One Way Anova analysis and multiple regression analysis were used. According to the results of t test and anova analysis, lifestyle and sustainable consumption behaviors differ according to demographic characteristics; like gender, age, education, income and occupation. Furthermore, according to regression analysis results, it is found that there is a meaningful and positive relationship between the dimension of consciousness and reusability, healthy nutrition and also between consciousness dimension and the environmental awareness behavior, communication and positivity, spiritual development and healthy nutrition dimensions and saving behavior; but that there is no meaningful relation between lifestyle and non-need-taking behavior.

PENGARUH FAKTOR-FAKTOR SOSIAL-EKONOMI TERHADAP PERILAKU PENGELOLAAN SAMPAH DOMESTIK DI NUSA TENGGARA TIMUR

In the attempt to implement sustainable development, there is a definition that the use of natural source to keep it uses by the next generation well, both in quantity and quality. It needs to be supported by caring the environment both by the government and the community itself. The community awareness can be seen at its role on the management of domestic garbage. Several socio-economic factors such as age, sex, education, income, job, and the knowledge of environment have effect on community awareness in the management of domestic garbage. This study used logistic regression model which aimed at measuring to what extend the effect of the socio-economic factors to domestic garbage management in East Nusa Tenggara Province in 2013. It uses secondary data of Environmental Awareness Behaviour Survey that done in 2013 by the Central Agency on Statistics. The result of this study used α = 0,05, showed that the variable of sex, age group of the head household among 40-59 years old and the knowledge of environment did not have effect on household garbage management behavioral. Level education of the patriarch and capital income affected positively on domestic garbage management behavioral. Variable of age group of the patriarch above 60 years old did negatively affected to the domestic garbage management behavioral. Although knowledge about the environment did not affect eco-friendly behavior, but the knowledge about the environment has to be continued to be disseminated to the public. Right knowledge about the behavior of environmental awareness is a major component of internal factors that can drive change one's attitude to be more concerned about the environment