Introduction: The interaction of dyes (crystal violet, malachite green, and congo red) with cationic (cetrimide) and anionic surfactants (sodium dodecyl sulfate) in the aqueous medium were studied via conductometric and UV-visible spectroscopy. Method: The critical micelle concentration (CMC) of both cetrimide and SDS upsurges in all the selected dyes on increasing the temperature. Thermodynamic parameters like change in Gibb’s free energy of micellization (Δ G°m ), change in enthalpy of micellization (Δ H°m ) as well as change in entropy of micellization (Δ S°m ) were calculated by employing mass action model. Result: The Δ S°m values obtained are positive with Δ G°m and Δ H°m values being negative signified that the phenomenon of micellization is spontaneous as well as exothermic in nature. Moreover, the more negative Δ H°m in water as well as in the presence of dyes signify the presence of electrostatic forces of attraction between the oppositively charged dyes and surfactant moieties. UV-spectroscopy reveals that spectral changes occur because of the interaction of surfactants with dye molecules. Conclusion: By analyzing shifts in absorption peaks, changes in intensity, and alterations in band shape, insights into the nature of surfactant-dye complexes and their potential applications in various industries can be assessed. This understanding can help in the design and optimization of products and processes involving surfactants and dyes.