Rare earth (Ce, Nd) doped/co-doped titania (TiO2) nanoparticles were successfully produced by hydrothermal route. Titanium isopropoxide (IV), cerium nitrate hexahydrate and neodymium nitrate hexahydrate were utilized as raw/starting materials. The effect of Ce and Nd doping/co-doping in TiO2 were studied through different complementary tools such as XRD, FTIR, FE-SEM, EDX, XPS, UV–Visible, PL, photocatalytic and thermal analysis. XRD spectra revealed anatase tetragonal phase and cubic phase due to titania and ceria nanoparticles respectively. The crystallite size, lattice constants, volume and no. of unit cell were determined through XRD data. Optical studies revealed the band gap, urbach energy, extinction coefficient, refractive index, optical conductivity and photoluminescence emission wavelength. FTIR spectra investigated the chemical bondings and functional groups present in prepared samples. Optical absorption spectra confirmed that absorption edge is red shifted, indicating a decrease in band gap from 3.5 to 3.0 eV with the incorporation of rare earth ions (Ce, Nd) in TiO2 matrix. The rate of electron-hole pair recombination was reduced through co-doping of (Ce, Nd) in TiO2 lattice as exhibited by reduction in intensity of photo luminescence spectra. The photocatalytic efficiency was enhanced with the integration of rare earth metal ions in TiO2 matrix for different dyes such as rhodamine B (RhB) and malachite green (MG) with visible light irradiation. The degradation efficiency of (Ce, Nd) co-doped TiO2 NPs against RhB and MG dyes was found to be 89 and 95 % respectively. TGA analysis was carried out to find weight loss during different thermodynamic phases such as dehydration, decomposition and combustion, and crystallization. Various thermodynamic parameters such as activation energy, entropy and enthalpy were estimated by thermal analysis.