Entertainment Preferences Research Articles

Mood Enhancement, Self-Transcendence, and Prosociality

Abstract: Based on mood management, hedonic contingency hypothesis, and selective exposure theories, this two-part study examined self-transcendent and hedonic entertainment selection after elevation or nontranscendent positive affect was induced (Part 1). Guided by the broaden-and-built theory of positive emotions, it also examined how positive emotions experienced after consuming selected media content motivated a helping behavior (Part 2). Approximately 1 week after an online pretest, 268 undergraduate students completed the randomized, between-subject laboratory experiment. Participants in the elevation-induction group chose to view more self-transcendent media than those in the nontranscendent but positive affect-induction condition. Additionally, more self-transcendent video exposure led to higher levels of elevation, which in turn led to a greater likelihood of help. Overall, elevation had a stronger and more stable relationship with helping than did (nontranscendent) positive affect alone. The role of media exposure types, entertainment preferences, and individual differences in the selective exposure process and helping behaviors are discussed in light of the findings.

Literacy Strategies for the Preservation and Contemporary Development of Chinese Luoyang Quju Opera

The Chinese Luoyang Quju Opera holds significant cultural importance in Henan Province. Despite its historical richness, this art form confronts challenges amidst modernization and evolving entertainment preferences. This study investigates literacy strategies for preserving and contemporaneously developing the Chinese Luoyang Quju Opera. The research in Luoyang engages performers, educators, and scholars through qualitative methods, such as interviews, field observations, and archival research. The findings underscore the necessity for systematic documentation, scientific preservation techniques, educational integration, governmental backing, and digital platform utilization to sustain this opera. Emphasizing a comprehensive approach to cultural conservation, blending traditional and contemporary methodologies to captivate new generations, the study recommends digital experience centers, social media outreach, curriculum inclusion, community initiatives, and cultural tourism programs. These strategies aim to uphold the enduring legacy of Luoyang Quju Opera in contemporary society.

Sexual satisfaction and attitude toward marital infidelity among married people in Iran: the role of social media and entertainment preferences

Background and purposeSexual satisfaction and attitudes toward marital infidelity are crucial components of marital quality and well-being. This study investigates the impact of social media and entertainment preferences on these aspects among married couples in Iran, acknowledging the sociocultural nuances unique to the region.Method and materialA cross-sectional survey design was employed, gathering data from 1,756 married participants through an online questionnaire in Iran. Variables included social media and entertainment preferences, sexual satisfaction, attitude toward marital infidelity, and demographic details. Descriptive statistics, non-parametric tests (Mann-Whitney U test, Kruskal-Wallis test), and GLM (Generalized linear model) were used for exploration.ResultsKey results reveal significant associations between demographic factors, social media usage, and attitudes toward marital infidelity. Notable trends include higher sexual satisfaction among younger participants (p < 0.05), those with shorter marital durations (p < 0.01), and those residing outside Tehran (p < 0.001). Attitudes toward marital infidelity were influenced by gender, age, ethnicity, income levels, and social media habits, reflecting a complex interplay of factors. The GLM analysis emphasizes the impact of variables such as marital duration, ethnicity, spouse’s education, Iranian social media usage, and attitudes toward marital infidelity on sexual satisfaction. Participants with shorter marriages (p < 0.01), higher spouse education (p < 0.05), and more frequent Iranian social media usage (p < 0.001) reported higher sexual satisfaction.ConclusionsThis study explores the dynamics of marital relationships in Iran, examining the interconnections between demographics, media habits, sexual satisfaction, and attitudes toward infidelity. The findings provide valuable insights into factors influencing marital satisfaction, emphasizing the importance of considering cultural contexts. Robust statistical methods, including Generalized Linear Models, support the reliability of results. The study contributes to understanding non-western marital dynamics, highlighting implications for research and interventions in the digital age.

A Study on the Innovation of Traditional Drama Performance Forms by Intelligent Media Based on AI-Assisted Analysis Framework

Abstract This paper investigates the impact of contemporary entertainment preferences among youth, who increasingly favor novel forms over traditional theater arts, driven by the rapid pace of modern life. Specifically, it explores how action recognition technology can transform theatrical performance forms through the lens of intelligent media. Utilizing the inertial sensor MPU9250, the study mathematically captures the action characteristics of theatrical performances using quaternion algebra. This process involves preprocessing steps that set the stage for coordinate system transformations. Furthermore, the research constructs a database of theatrical morphology by classifying and storing morphological features derived from a human 3D skeleton dataset. The effectiveness of motion recognition technology in enhancing theatrical performances is then empirically tested and analyzed. The results reveal that this technology successfully identifies morphological movements in traditional theater with accuracies of 74.42%, 73.77%, and 64.45%, respectively. An additional pedagogical assessment highlights the significant role of motion recognition technology in educational contexts. In particular, the study notes a substantial difference in the ‘imagination’ dimension scores between control and experimental groups. The control group scored an average of 6.67, whereas the experimental group achieved 8.07, indicating enhanced engagement and cognitive stimulation through the application of motion recognition. These findings underscore the potential of such technology to offer theoretical and practical insights for the revitalization and progressive development of traditional theatrical performance forms.

In the era of COVID-19, is watching TV through OTT services becoming a digital leisure activity of choice?

This study sought to examine the interrelationships among lifestyle, entertainment preferences, and the utilization of Over-The-Top (OTT) services as digital leisure activity. Specifically, the research was designed to delve into the use of OTT services during the COVID-19 pandemic in Korea. First, the findings indicated that those with a high preference for some leisure and entertainment activities, such as watching sports games and performing arts, showed an increased use of OTT from 2019 to 2020. Lifestyle elements, favorite OTT program genre, and leisure and entertainment preference factors have a significant effect on the intention to continue using OTT as a digital leisure activity. This study suggests that OTT service providers should take into account users’ characteristics when developing their services.

Not going out: television’s impacts on Britain’s commercial entertainment industries and popular leisure during the 1950s

ABSTRACT The 1950s was a pivotal decade for Britain’s entertainment industries, with the rapid diffusion of television and sharp declines for hitherto dominant urban venue entertainments. This had important social consequences, including the acceleration of the trend from community-based socialising to more sedentary, family-based, entertainment – the last essential component of the ‘industrialisation of the home’. However, the disruptive impact of television varied considerably among different incumbent urban entertainments, with variety theatre and cinema facing catastrophic declines, while spectator sports and dance halls continued to flourish. This article examines television’s differential impact on incumbent entertainments using a variety of new sources, including Customs and Excise data; unpublished government social surveys; and trade sources. The differential impact of television on incumbent entertainments can be largely explained by the degree of ‘commitment’ demanded of consumers for different leisure activities; the degree to which television was a strong substitute; the presence of addictive elements (gambling); and the extent to which the activity appealed to a youth audience. However, the rapid collapse of variety theatre and cinema can only be fully explained by television enabling strong latent preferences for commercial entertainment in the home, which were now satisfied by television.

The Impact of Netflix on Viewer Behaviour and Media Consumption: An Exploration of the Effects of Streaming Services on Audience Engagement and Entertainment Preferences

Online video streaming platforms have swept the globe. Traditional form of entertainment like Television is now being replaced by video on demand services providers such as Netflix, Amazon Prime, Hulu, Disney Hotstar, to name a few. These service providers have now established themselves as a serious rival to the broadcasting and television industry. The demand for regular television broadcasting is declining as these platforms are providing high quality original productions at the ease of the customer’s home. The impact of streaming services, specifically Netflix, on viewers behaviour and media consumption has been explored using both primary and secondary data sources. Primary data source include survey with OTT platform users, while secondary data source encompass studies and reports by media research firms and industry analysts. This combination of data sources provides a comprehensive view of the changes brought about by streaming services. The analysis of both primary and secondary data highlights the shift from linear Tv to on demand viewing, the rise in binge-watching, and the increase in diversity of content due to original programming. The data also shows that personalized recommendation have made it easier for viewers to discover new shows and movies. Overall, the data supports the conclusion that streaming services have transformed the way people engage with and consumer media.

Matching audio/video app features with young user preferences: An integrated approach

AbstractAudio/video mobile applications (apps) enable people to engage in leisure activities without time and space restrictions, which gradually changed human leisure behaviours. This study is one of the first to integrate means‐end chain theory, Kano and conjoint analyses to reveal young user preferences for entertainment audio/video mobile apps. A preliminary qualitative survey with 36 young interviewees established the questionnaire items in the subsequent survey of 389 young respondents. Results show that ‘subtitle choice’, ‘resolution selection’, ‘top ranking list’ and ‘advertising mode and format’ are key attributes that directly influence young user willingness to download apps. In particular, ‘flashing banner ads’, ‘resolution ≤ 480 ppi’, ‘5 seconds to skip ads’, providing ‘subtitle choice’ and without ‘top ranking list’ is the best combination of attribute levels of audio/video apps that meet young users' desires. That is, young users prefer mobile apps with ‘resolution ≤ 480 ppi’ and ‘subtitle’ choices and expect that they can skip flashing banner ads in 5 s. Providing a top audio/video ranking list, however, is unnecessary for young app users. The findings can help marketers and app designers develop effective app designs and advertising strategies for young users to expedite the adoption of entertainment audio/video apps.

An in-depth analysis of the Entertainment Preferences before and after Covid-19 among Engineering Students of West Bengal

The Covid- 19 pandemic had a significant impact on populations throughout the world. As countries implemented lockdowns or restrictions on movement of people, and most services and activities were shifted to online mode, it had a cascading effect on social lives too. As the usual entertainment and recre- ational choices were no longer viable, people shifted their attention towards other modes of entertainment, viz., digital entertainment, social media etc. As young adults, college students have a rich and varied social life. The present study investigates the impact of the pandemic on the entertainment and recre- ational trends among the engineering students of West Bengal. The study utilizes descriptive and inferential statistical tools using SPSS version 20 to investigate how social activities among the students were affected by the pan- demic. The study reveals that, while cultural/sports activities and social out- ings were the two most preferred offline entertainment choices pre and post- pandemic, a significant percentage of students shifted to other forms of offline entertainment post-pandemic [(Saha)]. On the other hand, in case of online entertainment choices, number of students preferring online streaming services increased post-pandemic (48.3 % from 40%). It has also been found that stu- dents spent more time on online entertainment mediums post- pandemic than before (4 hours from 3.2 hours per day on average). A decrease in average monthly expenditure can be observed for offline entertainment activities while a significant increase is noted for online entertainment consumption (Saha). Interestingly, while gender has been found to have an impact on the entertain- ment preferences in all cases, area of residence (rural/urban) has an impact only on online entertainment preferences post pandemic.

Digital subscribers: Between freedom and constraint

This article addresses the features, affordances, and limitations that emerge when purchasing and using digital subscriptions, particularly streaming entertainment services. Using a qualitative approach through 15 in-depth interviews with European subscribers of digital services such as Netflix or Spotify Premium, the research inquired into the users’ personal experience with digital subscriptions. The results show two scenarios: in one, subscribers enjoy the flexibility and freedom offered with the digital subscription services to customize their media consumption and entertainment preferences; on the other, digital subscriptions limit and restrict the activity of their subscribers, for example, by fragmenting audiovisual content on different platforms.

Personality and Film Genre Preferences: An Analysis Based on the Big Five Model

Studies have investigated the factors that affect entertainment preferences, including what we listen to, watch, and read. Only a few studies focused on the film genres and current findings are still insufficient. To explore the relationship between personality and film genre preferences, this study uses the self-reported questionnaire to collect data and test the correlations between the two variables. The personality traits are analyzed based on the Big Five Model, which consisted of Extraversion, Conscientiousness, Agreeableness, Emotional Stability, and Openness to Experiences. The results indicate 1) there are positive correlations between the Big Five personality traits and film genre preferences, 2) the incorporation of Conscientiousness and Openness to Experiences could predict the film genre preferences, 3) the gender differences should be considered in the analysis of personality and film genre preferences as well.

Suspense and Surprise in Media Product Design: Evidence from Twitch

The authors quantify the relative importance of beliefs-based suspense and surprise measures in the entertainment preferences of viewers of Twitch, the largest online video game streaming platform. Using detailed viewership and game statistics data from broadcasts of tournaments of a popular video game, Counter-Strike: Global Offensive, the authors compute measures of suspense and surprise for a rational viewer. They then develop and estimate a stylized utility model that underlies viewers’ decisions to both join and leave a game stream. The method used enables the authors to causally identify the direct effect of suspense and surprise on viewers’ utilities, separating it from other sources of entertainment value (e.g., team skill) and from indirect/supply-side effects (e.g., word of mouth, advertising). The authors show that suspense enters a viewer's utility but find little evidence of the effect of surprise. The magnitudes imply that a one-standard-deviation increase in round-level suspense decreases the probability of leaving a stream by .27 percentage points. The authors find no detectable effect of suspense and surprise on the decision to join a stream, ruling out indirect effects. Variation in suspense levels explains 9.2% of the observed range of the evolution of a stream's viewership. The authors use these estimates to evaluate counterfactual game and platform designs. They show that historical updates to Counter-Strike: Global Offensive game rules have increased tournament viewership by 4.1%, that rules can be further modified to increase viewership, and that alternative platform designs that inform joining users of games’ scores will additionally increase overall viewership by 1.3%. Together, these results illustrate the value of the authors’ method as a general tool that content producers and platforms can use to evaluate and design media products.

The longitudinal influence of hedonic and eudaimonic entertainment preferences on psychological resilience and wellbeing

Narratives and media entertainment are central sources of meaningful experiences in everyday life and provide role models and learning opportunities for coping with adversity and life challenges. Though a growing body of research demonstrates beneficial short-term effects of entertainment use on recovery and stress coping, a test of longitudinal effects on positive adaptation to adversity is largely missing. The present study aims at providing a salutogenic perspective on the mental health effects of entertainment use by addressing the longitudinal relationship between hedonic and eudaimonic entertainment preferences (i.e., the individual entertainment diet) and three indicators of psychological resilience: hope, meaning in life, and trait resilience. Pre-registered hypotheses and research questions were tested based on data from a longitudinal panel study with two waves over a 6-month time period andN= 2,561 participants from Germany. The findings demonstrate that only meaning in life at T2 was significantly albeit weakly predicted by eudaimonic entertainment preferences at T1, providing limited support for prospective effects of entertainment use on resilience. In contrast, the data demonstrate selective exposure effects of hope and trait resilience at T1 on eudaimonic and hedonic entertainment preferences at T2. All three resilience indicators were significant predictors of mental health and psychological wellbeing. We discuss implications of our findings for future research on salutary mental health effects of narratives and media entertainment.

Entertainment Preference Priorities of Drivers in the Driving Cabin

Entertainment Preference Priorities of Drivers in the Driving Cabin

Adoption and Challenges Underlying OTT Platform in India during Pandemic: A Critical Study of Socio-Economic and Technological Issues

The present era of rapid technological changes and the rising rate of internet penetration has created a stride for an individual’s entertainment preferences. The rise of Over-the-Top (OTT) media services has made strides by altering the media space during the pandemic caused by COVID. Smart phones and access to broad band made OTT acceptable by a large part of the population worldwide. The handheld device OTT is becoming the preferred mode of content consumption by the viewers in India as well. However, there are certain shortcomings of this emerging mode of media mostly in terms of socio-economic as well as technological issues. In addition to finding the growing demands of OTT, present study emphasized on the challenges posed for the adoption of this rapidly preferred media platform. On the analysis of the data collected from the respondents in the twin city of Odisha (Cuttack and Bhubaneswar), the findings revealed three prime factors such as ‘user behaviour’, ‘technological flexibility’ and ‘customer-centric content’ to be the significant influencers of OTT content. The insights of this study can help the regulatory authorities as well as OTT media players in promotion and strategy formulation.

The UAE animation industry: Current perceptions, challenges and future directions

The early-1990s satellite TV revolution in the United Arab Emirates (UAE) brought foreign media broadcasts into the limelight, and Japanese anime and American cartoons dubbed in Arabic became the most-watched content in Emirati households. Currently, the trend is continuing. Providing an overview of animation trends in the UAE, through the collection of qualitative data, this article explains the popularity of foreign entertainment products that have impacted young Emiratis in recent decades. It also describes how local animation industries are reacting to this phenomenon by slowly trying to find a window into the local market. The article elaborates on how regional industries will boost their local production and live up to the expectations of these young Emiratis along with new audiences. Focus groups interviews were conducted in which Emirati youths shared the reasons behind their entertainment preferences of animated products and identified how foreign media positively affects the UAE animation industry. Interviews with members of the local animation and gaming industries were also carried out to discover their vision and how they are trying to create professional opportunities for young people interested in working in the field of gaming, animation or content creation.

Research on Numerical Statistics Analysis of Competitive Sports Based on the Scientific Development Concept

The paper uses data analysis m Scientific development concept, competitive sports, numerical analysis, Bio motricity to discuss the value orientation of China's competitive sports development in the post-Olympic period with the related theories of the scientific development concept. Putting forward the orientation of "humanities, economy, fitness and entertainment" is the three core value orientations for the development of competitive sports in my country in the future. The connotation of humanistic orientation is to pay attention to the cultural education, health and employment status of athletes; the connotation of economic orientation is to pay attention to the industrial attributes of competitive sports, to exert economic functions, and to strengthen commercial operation; the connotation of fitness and entertainment orientation is to guide national exercise and improve national health, Pleasant people's lives. At the same time, the paper uses the subjective scoring data of diving competition as an application example, and examines and discusses each method according to the combination of theoretical analysis and practical application.

Social Media Content Preferences and Political Participation among Nigerian Youths

This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.

Factors influencing urban tourists’ receptivity to ecogamified applications: a study on transports and mobility

Purpose The literature on the factors that enhance ecogamification and the intention to use smart tourism applications is vast and increasing. However, most studies tend to focus on the “user”, rather than the “tourist”, and that gap is the trigger for the present research. The purpose of this paper is to examine how home and travel environmental behaviour, travel motivations, types of entertainment (digital and non-digital) and technology proficiency (professional vs non-professional) influence the receptivity of urban tourists to different game elements in a transport and mobility context. Design/methodology/approach The study carried out a qualitative experiment with focus groups, with a total of 16 urban tourists. The software webQDA was used to systematize and categorize data and to analyze the content. Findings The results suggest differences and similarities in terms of receptivity of urban tourists to ecogamification, which might have implications for future studies on urban tourists’ typologies and segments and also for providers of ecogamified services, game designers and marketers. Originality/value Rather than addressing the game elements per se (which, in this research, are seen as means to an end), the novelty resides in the combination of characteristics that intersect urban tourism (travel motivations), gamification (entertainment preferences and technology proficiency) and sustainability (home–travel environmental behaviour). This intersection provides a lens to interpret tourists’ receptivity and interaction with different game elements (cooperation, reward, points, avatar and ranking).

Psychological Determinants of Entertainment Preferences: From the Perspective of Schema Theory.

The relationship between entertainment preferences and personality traits has previously been addressed in a few studies. However, there are no studies evaluating this relationship within the scope of the schema theory. We planned to evaluate the relationship between early maladaptive schemas (EMS) and music and movie preferences. In this study, the research team created a survey on the 8 most preferred film and music categories in social media platforms in Turkey. A sociodemographic data form and the Young Schema Questionnaire - Short Form 3 were applied to 389 participants. Our findings emphasize the relationship between EMS, schema domains, and entertainment preferences. In particular, we found significant effects of the Disconnection and Rejection, Impaired Autonomy and Performance, and Impaired Limits schema domains. Even after controlling for age and gender, we found interesting relationships. Early maladaptive schemas have important effects on entertainment preferences. A better understanding of these relationships can provide us with more information on the reflections of personality on daily life.