Entertainment Features Research Articles

Understanding the purchase intention in live streaming from the perspective of social image

E-commerce live streaming (hereafter, “ELS”) has introduced novel avenues for E-commerce. Driven by commercial goals, ELS streamers work to craft, sustain, and enhance their social images to attract popularity, acceptance, trust, and other beneficial outcomes. This article investigates how various characteristics of a streamer’s social image influence purchase intentions within ELS, using a conceptual model comprising fourteen hypotheses based on the Stimulus-Organism-Response (SOR) framework. This model examines social image through three dimensions that correspond to the intentional behaviors of ELS streamers. The findings indicate that consumers’ purchase intention is significantly influenced by characteristics that benefit the first impression developed by the streamer, namely physical attractiveness. Characteristics that benefit the endorsement of products, namely matchup congruence, authenticity, and expertise, also positively affect consumer purchase intention. Moreover, the effect of streamers’ social image characteristics that benefit communication traits, entertainment, and responsiveness, are tested respectively. However, surprisingly contrary to our expectation, entertainment features have no significant effect on both trust and purchase intention. Responsiveness has significant effects on trust but no significant effects on purchase intention. Potential psychological and regulatory explanations for this finding is provided. The article also offers strategic recommendations for streamers and e-commerce businessmen to refine their live-streaming efforts.

The acceptability and effectiveness of artificial intelligence-based chatbot for hypertensive patients in community: protocol for a mixed-methods study

BackgroundChatbots can provide immediate assistance tailored to patients’ needs, making them suitable for sustained accompanying interventions. Nevertheless, there is currently no evidence regarding their acceptability by hypertensive patients and the factors influencing the acceptability in the real-world. Existing evaluation scales often focus solely on the technology itself, overlooking the patients’ perspective. Utilizing mixed methods can offer a more comprehensive exploration of influencing factors, laying the groundwork for the future integration of artificial intelligence in chronic disease management practices.MethodsThe mixed methods will provide a holistic view to understand the effectiveness and acceptability of the intervention. Participants will either receive the standard primary health care or obtain a chatbot speaker. The speaker can provide timely reminders, on-demand consultations, personalized data recording, knowledge broadcasts, as well as entertainment features such as telling jokes. The quantitative part will be conducted as a quasi-randomized controlled trial in community in Beijing. And the convergent design will be adopted. When patients use the speaker for 1 month, scales will be used to measure patients’ intention to use the speaker. At the same time, semi-structured interviews will be conducted to explore patients’ feelings and influencing factors of using speakers. Data on socio-demography, physical examination, blood pressure, acceptability and self-management behavior will be collected at baseline, as well as 1,3,6, and 12 months later. Furthermore, the cloud database will continuously collect patients’ interactions with the speaker. The primary outcome is the efficacy of the chatbot on blood pressure control. The secondary outcome includes the acceptability of the chatbot speaker and the changes of self-management behavior.DiscussionArtificial intelligence-based chatbot speaker not only caters to patients’ self-management needs at home but also effectively organizes intricate and detailed knowledge system for patients with hypertension through a knowledge graph. Patients can promptly access information that aligns with their specific requirements, promoting proactive self-management and playing a crucial role in disease management. This study will serve as a foundation for the application of artificial intelligence technology in chronic disease management, paving the way for further exploration on enhancing the communicative impact of artificial intelligence technology.Trial registrationBiomedical Ethics Committee of Peking University: IRB00001052-21106, 2021/10/14; Clinical Trials: ChiCTR2100050578, 2021/08/29.

Assessing individuals’ attitude and behavioural intention to use dietary and fitness mobile applications: evidence from India

PurposeThe purpose of this paper is to identify and examine the determinants of individuals’ attitude (ATT) and behavioural intention (BI) to use dietary and fitness mobile apps in the context of India.Design/methodology/approachThe present study develops a conceptual model by incorporating additional variables such as health consciousness (HC), perceived trust (PT), social influence (SI) and personal innovativeness (PI) into the original technology acceptance model (TAM). These constructs were extracted from existing theories and literature on technology adoption, individuals’ health beliefs and personality traits. The conceptual model has been empirically tested and validated by applying structural equation modelling using STATA version 15. The data was collected from both potential and actual users of dietary and fitness mobile apps through a structured questionnaire, both online and manually. Following a convenience sampling approach, a total of 450 respondents from Delhi national capital region (NCR) were contacted, of which 264 valid responses were considered for final analysis.FindingsThe results revealed that of all the factors predicting individuals’ “attitude” towards the use of dietary and fitness apps, perceived usefulness was found to be the most significant followed by PI and PT. Similarly, behavioural “intention to use” was most strongly determined by an individual’s attitude towards the usage of dietary and fitness apps followed by SI.Practical implicationsFindings of the study offer meaningful insights and implications for academics and practitioners. Mobile app developers and service providers can gain an understanding of the consumer’s behaviour towards adoption of dietary and fitness apps and improve the app’s utility, service quality, interface and features in view of the empirically validated determinants of such behaviour. Furthermore, it is essential for the service providers to undertake promotional efforts to not only create awareness of the availability of such apps but also at the same time educate people on the needs, functionalities and utilities they offer. Also, to gain a wider acceptance of the apps, focus on more communication and gamification/ entertainment features is required.Originality/valueThis study adds value by identifying the factors from varied perspectives (technical, social, health and personal) impacting individuals’ attitude and BI to use an innovative health intervention i.e. dietary and fitness mobile apps in a developing economy. Furthermore, the study proved the robustness of extended TAM in the area of healthcare. Lastly, this paper is among the few papers in the Indian context that assessed the adoption of dietary and fitness mobile apps.

Could virtual reality be the next approach for international students learning Maltese?

AbstractThis study examines the potential of virtual reality (VR) technology in language learning, specifically for the Maltese language. Despite the popularity and advancement of VR, its use in teaching minor languages like Maltese has not been extensively explored. The concern is that the lack of technological resources may lead to the extinction of the Maltese language in the digital world. The study utilizes a primarily qualitative research methodology, with a minor quantitative component, to collect data from twenty-five teachers regarding the use of VR in Maltese language learning contexts. The findings reveal both the potential benefits and challenges of using VR in teaching Maltese as a second language (ML2). Although the participants have not used VR for teaching Maltese due to the absence of Maltese VR apps, they have experience with VR in English. They praise VR for its ability to create an immersive and engaging learning environment with entertaining features. However, the study also highlights several challenges associated with VR, including high costs, the bulkiness of headsets, and technical issues. It underscores the pressing need for additional research and development in this field to ensure the preservation of the Maltese language in the digital era.

Четивата за св. Мина в (южно)славянските календарни сборници

My paper, dedicated to the readings on St. Menas, aims at tracing which of the texts about the saint known in the Byzantine manuscript tradition were translated and became part of the Slavonic calendrical collections, as well as et identifying the specific types of manuscripts in which these texts are found. It is not only a survey of the narratives about the saint present in the Slavonic tradition but also attempts to examine the literary context in which the specific texts were placed. Given that calendrical collections differ to varying degrees (genealogically, chronologically, in composition, etc.), we sought to answer the question of the presence of a specific text in a certain type of collecton, while tracing the possible reasons that determined its appearance in such a type of collecton. The two main texts of focus are the Passio S. Menae, BHG 1254, and the Miracula S. Menae by Timothy of Alexandria, BHG 1256–1269. As the present study shows, in the South Slavonic tradition these two texts occur in two different types of collections. The Passio is part of collections that in the Slavonic tradition are defined as “old-type panegyrics”/староизводни панигирици (corresponding to the panegyricomartyrologia in the Byzantine tradition), combining texts for the Menaion and Paschal cycles of feasts, while the Miracula are part of collections like the menaion-chetii /чети-минеи (corresponding to the menologia in the Byzantine tradition). The main research conclusion of this article is that the Passio, which has features typical of the genre of martyria, is a liturgical reading and is more ritual-oriented; hence, it is found in collections of the panegyricomartyrologia type. In contrast, in the case of collections of the menology type, there is an expansion to include the Miracula of the saint – unquestionably more entertaining readings, which have been considered not only to reflect pre-Christian ideas and practices, but even in some cases to be shameful and disgraceful (Delehaye 1927: 153). From the menology – one of the type of calendar collection that existed for the longest time in Slavonic tradition – these entertaining and even fantastic narratives of the miracles of the saint were adapted in the so called cheti-sborniki (another late medieval phenomenon) and became sought readings by laypeople due to their far more curious and entertaining features. This occurred in the late medieval period, when literate people did not read solely under the constraints of the Typikon’s prescriptions but also due to personal interests and “literary” tastes.

Modeling User Participation in Facebook Live by Applying the Mediating Role of Social Presence

The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live’s features of sociality, immediacy, and entertainment on users’ sense of presence. These features were then considered within the dimensions of awareness, emotion, and cognition. The influence of social presence on user engagement behaviors was divided into browsing behavior, interactive behavior, and creative behavior. Using snowball sampling, an online survey was administered to Facebook Live users, and 416 valid responses were collected. The research team used software to analyze the data, primarily encompassing descriptive statistics, reliability and validity analyses, structural equation modeling, and mediation effects testing. The research findings are as follows. First, the media characteristics of Facebook Live significantly influence the sense of presence. Specifically, sociality, immediacy, and entertainment on Facebook Live have a notable impact on users’ awareness, emotion, and cognition. Second, different dimensions of social presence have distinct effects on various user engagement behaviors. Notably, the dimensions of awareness, emotion, and cognition of social presence positively affect users’ browsing and interactive behaviors, while emotion influences users’ creative behavior. The third finding was that awareness, emotion, and cognition act as intermediates between Facebook Live’s media characteristics and user engagement behaviors. Implications are discussed.

Exploring the effectiveness of Virtual Reality in teaching Maltese

Virtual Reality (VR) has gained popularity in education, but its potential in language learning, specifically for teaching a minor language like Maltese, has been understudied. To address this gap, a mixed-methods study was conducted to explore the effectiveness of VR in language learning and identify the advantages and challenges of teaching Maltese as a second language (ML2) with a focus on improving language skills. Qualitative research involved a focus group, while quantitative analysis utilized an online survey with a Likert scale and 25 Maltese teachers as participants. The results revealed that younger respondents were more inclined to believe in the significant impact of VR on improving learning outcomes compared to older respondents. VR was found to effectively engage students in immersive environments and enhance the learning context with entertainment features. However, challenges related to costs, bulky headsets, and technical issues were also uncovered. Although VR tools are not currently utilized in teaching Maltese, this research explored their potential effectiveness in ML2 instruction and provided suggestions for effective integration into language teaching. The findings provide quantitative evidence supporting the effectiveness of VR tools in education and their potential to facilitate ML2 learning. Most participants expressed a positive perception, emphasizing the importance of integrating VR technology into Maltese teaching practices to create more engaging and immersive learning experiences for ML2 learners.

Video features predicting engagement in climate change education

Climate change is a substantial threat. Awareness-raising and education are key goals. Social media provide an opportune context for the delivery of science education content. However, little research has examined which video features elicit engagement on climate change. This project focused on YouTube and aimed to identify the most predictive factors of video engagement on the topic of climate change. Video engagement was defined as an algorithmic composite of outcomes derived through YouTube API such as the number of views and number of comments, among other measures. A search of YouTube videos revealed an original list of 183 videos on climate change. A random selection of 90 videos was manually coded on engagement predictor variables (i.e., video type, presenter type, audio-visual elements, video content, and other features). Results indicated that most YouTube videos are consistent with a widely accepted scientific viewpoint on the topic although their scientific quality and video argumentation content do not appear to affect video engagement. Rather, presenter and video characteristics associated with entertainment emerge as more specific predictors influencing video engagement. Social media can be used as a fruitful avenue for imparting education on pertinent issues such as climate change although it is important to consider ways of balancing quality education with entertainment features.

PERIKLANAN PRODUK TEMPATAN DI FACEBOOK: KAJIAN KES PRODUK SOBELLA

Facebook is a social media network site that was introduced by a student at Harvard University in 2004, Mark Zuckerberg. In 2020, Facebook is still at the top of the list of the most popular social media networks in Malaysia, which is 91.7% of all Internet users in Malaysia. Facebook actually experienced a decrease in users this year from 2018. Despite experiencing a slight decrease in Internet users of Facebook since previous years, Facebook is still seen as an active social media platform in Malaysia. Facebook is the best social media for friends and acquaintances no matter old or new acquaintances. In addition, Facebook can deliver a wide area reach and a high frequency of sending messages to the target segment at a low cost. Because of these characteristics, that advertisers expand their social networks and are also the choice to market and deliver messages about their products. This paper will discuss the research conducted on the advertising of Sobella Cosmetics products on Facebook by looking in terms of information search, entertainment, social interaction and brand awareness. The research method used is quantitative, which is by distributing questionnaires online to respondents among Sobella product users to obtain information. The results of the study found that the majority of respondents agreed that Sobella ads on Facebook can provide information that helps them, in addition the ads also contain entertainment features, allowing them to socialize and interact with each other also with the founder of Sobella and last but not least increase their awareness of the Sobella brand.

INSIGHT ON CHILDREN’S EVALUATION OF TELEVISION ADVERTISEMENTS: AN EMPIRICAL STUDY

An effective integrated marketing communication tool is the television advertisement which is used to promote the products and services to persuade consumers to buy. The entertainment element is fabricated with advertisements. Nowadays, due to advancements in media, no distinction is seen between advertisements and entertainment. The study aims to evaluate the effectiveness of television advertisements on the perception, attitude and buying behaviour of children belonging to various growth stages. The study is descriptive in nature. Coimbatore city is selected as the study area. A non-probability sampling procedure namely the convenient sampling method was used. The sample size consisting of 120 children watching television advertisements was studied, in which 40 children belonged to the preoperational stage, 40 children to the concrete operational stage and 40 children to the formal operational stage. For the purpose of the study, primary data were obtained through interview schedule and the secondary data were collected from books, journals and websites. The Cronbach alpha value proved the reliability of primary data. The findings show that a well informative television advertisement would promote good value among the children and it would benefit the children as well as the parents. Entertainment features in the advertisement would create interest among children of all growth stages. The beliefs children have about advertisements helped them to evaluate various advertisements.

Durasi Penggunaan Media Sosial dengan Perubahan Mood Mahasiswa Saat Perkuliahan Online

Mood or feeling (mood) is an emotional state that arises temporarily. The mood is divided into two, that is, the good mood and the bad mood. Mood can affect a person's sense of comfort due to feelings about a situation. The use of social media is one of the non-pharmacological actions in the form of distractions to increase a person's comfort. The purpose of this study is to analyze the duration of the use of social availability with changes in the 20000 online lectures, there are students in the 34th increase of STIKES Adi Husada, totaling 31 people with sampling technique used simple random sampling. The study design was non-experimental correlational with cross-sectional, using questionnaires to measure the duration of social media use and mood. The results of the Chi-square test showed a p-value (0.000) < 0.05, which means that there is a relationship between the duration of social media use and mood changes. The more often you access social media al, the more positive the mood that arises. This is because social media can provide a variety of interesting entertainment features, chat, and the latest information, and make it easier to get or get to know new friends in cyberspace so that friendships are wider. Social media is an alternative to improving mood in adolescents, especially college students, but can also have a negative impact, therefore further research is needed by using other variables in the sample more.
 Keywords : Social Media, Duration of Use, Mood.

Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for destination marketers. This study investigates the varying effects of social media marketing activities (SMMAs) on Gen Z travel behaviors. A comparative analysis approach between Gen Z and other generations was used to assess the attributes of SMMAs and their role in tourism destination visits. Gen Z tourists were more susceptible to the four traits of SMMAs (entertainment, trendiness, interaction, and word-of-mouth) when choosing destinations and were more likely to pay a premium for visiting than their generational counterparts. Gen Z females were more likely to be influenced by SMMA customization and word-of-mouth features, while Gen Z males were more sensitive to the entertainment features of SMMAs. These findings deepens marketers’ understanding of Gen Z travelers’ preferences and behaviors so that they provide constructive directions for marketers to implement effective SMMAs strategies.

Gambling with lottery stocks?

In this article, we assess whether German private investors gamble in the stock market. Other studies that have analyzed private investors’ preferences with regard to lottery-like characteristics have used retail or discount brokerage data. They have shown that stock trading has common entertainment features with traditional gambling. In particular, clients of discount brokers may invest for speculative purposes and thus have disproportional preferences for lottery-like characteristics. In consequence, assessing preferences by solely using a subset of investors—associated brokerage clients—may lead to substantially biased results. We assess this issue by using SHS-base data from Deutsche Bundesbank which captures the aggregate holdings of the German private sector. In line with the research, we find that German private investors overinvest in stocks with lottery-like features. Yet, when assessing the economic significance of the aggregate overinvestment, the effect is negligible. Further, we do not find consistent evidence of skewness that positively affects the aggregate holdings of the private sector. As studies have identified preferences for skewness as a driving force for retail investors’ stock purchases, our results challenge the preconceived notion of which characteristics actually induce (disproportional) private sector investments.

Is TikTok a public sphere for democracy in China? A Political Economy Approach

This study aims to investigate whether TikTok can be regarded as a new public sphere for democracy in the Chinese media context. Previous studies focused on the investigation of Weibo (a Chinese counterpart of Twitter) as a public sphere. However, Jia and Han (2020) argue that Weibo is not an online space for public discussion anymore but a platform for marketing and advertising. With the commercialization of social media, plenty of researchers paid attention to TikTok’s commodification and its commercial implications, while research on the role of TikTok as a public sphere is still limited. By adopting theoretical frameworks from “public sphere” and “political economy”, this study questions: 1) why users participate in public issues on TikTok? 2) how do citizens use TikTok to participate online? 3) does TikTok contribute to the creation of a public sphere? The empirical method, 20 semi-structured interviews around China, is utilized to understand citizens’ views and participation behavior. This study argues that the reason why users participate in public issues on TikTok is entertainment. Users are attracted by the platform which offers creative and humorous videos to disseminate public information. Getting interested in its entertainment feature, users utilize TikTok to view pubic-related videos. According to respondents of the interview, 18 out of 20 users indicate they seldom use the “search button” or “create button” on TikTok, rather, they merely browse videos there. In this sense, TikTok is not a public sphere because of lacking critical interactions. In contrast to Habermas’s claim that social media is a “pseudo-public sphere” (Habermas, 1989), this study describes TikTok as a “limited public sphere” which do, to some extent, generate public discussions and debates about socio-political issues directly or indirectly. Nevertheless, the social impact of this sphere is restricted, that is, online public engagement is confined to liking, sharing, and short commenting lacking in critical discussions, and is ineffective in transferring online political engagement to offline participation (Kim and Ellison, 2021). Thus, TikTok facilitates citizens’ political engagement superficially and it is harder for that engagement to have any subversive impact on democracy.

Hollywood’s Viral Outbreaks and Pandemics: Horror, Fantasy, and the Political Entertainment of Film Genres

Films revolving around big natural catastrophes, the end of the world, and global pandemics are viral in Hollywood. Some authors claim that 9/11 enticed the proliferation of disasters, zombies, and apocalyptical narratives. Will the coronavirus further increase these narrative tropes? A cinematic apocalypse takes many shapes, including zombie infestation, nuclear war devastation, and aliens’ attack. Watching films such as Twelve Monkeys (1995), Children of Men (2006), or Contagion (2011) during a real-life global pandemic creates a much different viewing experience than when these films were released. Certain films kill humans with a deadly virus and turn them into zombies emphasizing and pushing forward to a cinema of genre its entertainment features, such as I Am Legend (2007), Train to Busan (2016), or Blood Quantum (2020). However, they also use horror, science fiction, and fantasy genres to portray a realistic compelling family drama or discuss structural racism and systemic colonialism against America’s indigenous peoples. In all these films, scientific ambition, political greed, and economic power intermingle, becoming the unknown forces and real detractors behind these catastrophes. Whether or not the end of the world is an appropriate story for entertainment attracts most viewers to Hollywood cinema. Conventional postapocalyptic tropes create a film riddled with relevant political concerns. Every year, hundreds of films transpose to the screen compelling narratives related to pandemics and their effects. In Coronavirus’s times, I analyze and contextualize several of Hollywood’s viral outbreaks to situate their narratives to current political subjects and understand how disaster and pandemic films have become entertaining.
 
 Keywords
 Hollywood cinema, Film Genres, Pandemics, Coronavirus, Racism, Indigenous, Covid19, Politics, Film Aesthetic, Disaster Films.

TV program “Svit navyvorit” as a project in Ukrainian travel-journalism form

Unlike the last century journalism, the modern one greatly simplifies the communication between the author and his recipient by using the ability to travel and to transmit the information the last user, the recipient, very quickly. Besides technologies, the format chosen by the author of the information message contributes to this. The main objective of the study and the subject of the research is the TV program “Svit navyvorit”. It is a sample of media tourism, which represents distant and little-known cultures and the population of different countries for the Ukrainian recipient in reportage issues. This is popular and relevant for the modern recipient type of media product. This thesis is proved according to the information provided in the study for the number of views by the project in the Internet. The scientific problem is to clarify the format of transmission in today conditions of the widespread phenomenon of genre syncretism. The aim of the article is to define the genre characteristics of “Svit navyvorit”, to find a classification niche for the format. Therefore, the article pays attention to the analysis of features and characteristics of the project, which is manifested in the examples of different series by the program. This is the novelty of the study. With the help of reflections caused by these features, the article attempts to find out what the “Svit navyvorit” is: a travel show, a report, a review, a road story, etc. The format of the program, which has no analogues in the Ukrainian media space, can be defined as an original travel show, a syncretic phenomenon in the genre aspect. This is confirmed by the following features and peculiarities: reports from the scene, eyewitness comments, author’s remarks and direct impressions, communication, drama, eventfulness, contrast, the acquisition of signs of news discourse, lifestyle journalism. The array of seasons and issues of the program “Svit navyvorit” considered in the article combines the features of informativeness, journalism, analytics, art and entertainment. The following general scientific methods are used in the article: comparative, descriptive, comparative-typological, historical-functional, and systemic; method of analysis, synthesis. The prospect of further research is to develop ways to study the paradigm of the format of Ukrainian travel journalism with mandatory rating control based on the number of views.

How can hotel smartphone apps enhance hotel guest experiences? An integrated model of experiential value

Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the relationships that enhance hotel guests’ experiences through hotel apps. Design/methodology/approach The measurement items were developed through extensive literature review. This study used a web-based survey to test an integrated model of the experiential value. With a total of 320 usable samples, partial least squares structural equation modeling was carried out to identify key “driver” constructs and validate the proposed model. Findings A significant relationship was found in the playfulness of hotel apps and hotel guests’ cognitive and affective evaluations of the hotel apps, which positively influence hotel guests’ satisfaction and their endorsement for the hotel apps. Hotel apps should create fun and entertainment features in the hotel apps so that the users of hotel apps can be enjoyable during their usage. In addition, providing hotel apps users with time saving and easy use of the hotel apps can affect their satisfaction and endorsement for the hotel apps. Originality/value This study confirmed the positive links among hotel apps users’ experiential value, their cognitive and affective evaluation of the hotel apps, their satisfaction of using the hotel apps and their endorsement for the hotel apps. This study also revealed that hotel apps can be hotels’ effective communication tool that enhances existing and potential customers’ overall experiences.

Neural and self-reported responses to antisocial news stories: Entertaining versus traditional news introduction

Recently, as entertainment programs have become more prevalent in the news media, there is a growing need to understand how entertainment appeal influences viewers' sociomoral evaluation of news content. We investigated neural and self-reported moral evaluation of antisocial news content in college students who viewed real-life news reports featuring moral violations inside a functional magnetic resonance imaging (fMRI) brain scanner. Each news report was preceded by a traditional or entertaining style of introduction. The behavioral results showed that antisocial severity was reduced for antisocial news content that was presented following entertaining news introductions versus traditional news introductions. The fMRI results showed that entertainment news introductions tax more cognitive control resources than traditional news introductions during news processing, as indicated by greater activation in the dorsolateral prefrontal region; however, they diminish moral saliency, as suggested by the reduced activation in the medial prefrontal region. We also found that greater dorsolateral prefrontal activation during the early phase of news reports was associated with more lenient moral acceptability ratings in the entertainment condition. Furthermore, reduced functional connectivity of the mentalizing brain network was observed in the entertainment condition when compared with the traditional condition. These results suggest that entertainment appeal may increase resource depletion, diminish moral sensitivity, and reduce functional integration of relevant social information during news processing, thus hindering viewers' moral scrutiny. This novel study contributes to a better understanding of how entertainment features influence viewers’ sociomoral evaluation of news stories.

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmj θi.

Influence of the culture of France and Italy on the genre of masque in England

The article discusses the ways of interaction of the French court ballet, the Italian carnival, Italian dance and the English court Masque. The features of royal entertainment in France, known since the reign of Henry II, are revealed. The origin of the French court ballet was determined, its socio-political functions aimed at the hierarchical structuring of the royal court, strengthening the authority of the monarch, the unification of the aristocratic nobility and the removal of hotbeds of tension in society were revealed, which were characteristic features for the functional features of the English court Masque. The stages of the origin, formation, heyday, and decline of the French court ballet are described. A parallel is drawn between the burlesque roles of the king in the court ballet and the birth of an antimasque, the founder of which was was B. Johnson, a poet and playwright. It was established that the Italian style coexisted in England with other European styles during the period of the Stuart reign, and Italian dances, costumes, librettos and stage designs were used in the performances of English Masques.