Game Enjoyment Research Articles

Investigating the Role of Adaptivity in Video Games for Attitude Change

Video games have become one of the most widespread forms of media in the 21st century, bringing interactive digital narratives to over 3 billion people globally. Like other media, video games feature topics from our society, culture, and history. Research has shown that narrative-driven video games have a unique potential to influence explicit and implicit attitudes toward the topics they depict. However, the concrete mechanisms through which video games shape our attitudes remain unclear. Identifying the mechanisms behind the attitude-shaping effect would help to design more effective educational games and simulations. One aspect that reduces the potential of video games to change attitudes is a so-called credibility bias, a phenomenon where information contradicting one’s pre-existing beliefs is deemed less credible. For this reason, our work focuses on employing adaptivity to improve the attitude-shaping effect of video games. We hypothesize that adapting gameplay elements based on players’ pre-existing attitudes will mitigate the credibility bias, leading to greater attitude changes and enhanced game enjoyment compared to a static presentation. We propose assessing players’ attitudes before playing and adapting the game content accordingly, utilizing in-game metrics to track players’ actions to further refine the content. This work focuses on adapting highlights in user interfaces, narrative-related messages, and in-game goals. To empirically test our hypothesis, we have developed two versions of a video game – an experimental version featuring adaptive game elements and a control version with static content. For this proof-of-concept experiment, we have chosen the topic of electromobility, but we designed the adaptive elements to be usable with any topic. The experimental game is a delivery manager simulator featuring electric and combustion engine cars, with the aim of showcasing the usability and advantages of electric cars. Our experimental design involves a pretest-posttest setup with an experimental and a control group. We utilize measures for implicit and explicit attitudes and game enjoyment. This empirical study will bring valuable data reacting to the identified research gap. Should the adaptive approach prove to be usable, it could be widely utilized to improve the attitude-shaping potential of educational games.

Upaya Meningkatkan Hasil Belajar Ketrampilan Lari Jarak Pendek Melalui Permainan Estafet Cone

This study employed the Classroom Action Research (CAR) method with the goal of enhancing short-distance running skills among students in class X TAV 1 at SMK Negeri 3 Surabaya by utilizing cone relay games. This approach was chosen due to the currently low outcomes in students' short-distance running skills. Observations revealed that these low outcomes are due to several factors, including teaching methods that lack creativity and innovation, which diminish students' interest in short-distance running. The teacher's role is essential as a facilitator to guide and improve students' movement skills. An effective approach is to introduce creative, innovative, and enjoyable games. The research showed that implementing the cone relay game fostered a fun and interactive learning environment, leading to increased student engagement. Results indicated an improvement in students' performance across cycles: initially, only 17 students (47%) met the minimum criteria, but this number rose to 26 students (72%) in cycle I and 31 students (86%) in cycle II. Therefore, it can be concluded that using cone relay games significantly enhances students' short-distance running skills.

PERMAINAN TRADISIONAL MADURA: DARI PERMAINAN TANJAN KE IDE AKTIVITAS SPATIAL SKILLS DALAM PEMBELAJARAN MATEMATIKA

The tanjan game is believed to be one of the cultural games in Madura. In addition to being an enjoyable game, this game also requires spatial skills, as players are able to engage with spatial images directly. This research employs a qualitative approach, with the researcher as a participant. Data were collected through observation, documentation, and a literature review on spatial skills components. The data analysis techniques used are data reduction, data display, and verification. This study has identified eleven spatial skill activities from the traditional tanjan game. These activities are in line with the spatial skill components, starting from before the game starts or when drawing tanjan to when the tanjan game takes place. In addition, this study determines the mathematical elements contained in each spatial skill activity.

Augmented Reality Gaming Experience: Assessing Satisfaction Level Towards Post Event Behavior for MARA 1.0

The proliferation of Augmented Reality (AR) technology has significantly transformed the gaming industry by merging digital content with the physical environment. This study focuses on assessing player satisfaction and subsequent behaviors in response to Mission AR Apocalypse (MARA) 1.0, an AR game designed to enhance educational engagement for Universiti Teknologi MARA (UiTM) students. Developed amidst the COVID-19 pandemic by UnBound Malaysia, this game aims to provide an enriching experience through the integration of educational content within an AR framework. This research investigates four primary factors influencing player satisfaction: immersion and visual experience, ease of use and controls, game content and storyline and technical performance. Utilizing a correlational research design, data were collected from 503 students across 15 UiTM branches via structured questionnaires. The study employs Net Promoter Score (NPS) to measure satisfaction levels and their impact on post-event behaviors, such as the intent to recommend and continue using the game. Findings indicate a high level of satisfaction with immersion and visual experience, ease of use, and game content, though technical performance showed mixed results. These results support the hypotheses that immersive, visually rich AR games with user-friendly controls and engaging content enhance player satisfaction and recommendation intentions. The study concludes that while the majority of players are satisfied, there are areas for improvement, particularly in technical performance, to ensure a more seamless and enjoyable gaming experience. These insights are crucial for developers and educators aiming to optimize AR applications for educational purposes.

Continuance intention toward VR games of intangible cultural heritage: A stimulus-organism-response perspective

Virtual reality (VR) games have become a popular method to preserve and transmit intangible cultural heritage in recent years. However, empirical studies pertaining to motivations behind the continuance intention to play VR games featuring intangible cultural heritage have been limited. The objective of this study focuses on answering an essential question: what factors influence user’s continuance intention to play intangible cultural heritage VR games? Both Stimulus-Organism-Response Theory and Technology Acceptance Model (TAM) are considered to develop twelve hypotheses and build the research framework. A survey of 190 respondents was conducted, and the results were analyzed by using PLS-SEM. The results show that visual attractiveness, interactivity, and immersion are significant indicators in measuring users’ continuance intention to play. Additionally, perceived usefulness, perceived ease of use, and perceived enjoyment of VR games positively influence their continuance intention. This study enriches the research of intangible cultural heritage VR games. It also provides theoretical implications for scholars and design strategies for VR developers and designers.

Eliciting guilt in virtual reality games: interplay of self-attribution, presence, and morality.

This study investigates the psychological mechanisms in virtual reality (VR) games, focusing on the interplay between character morality, self-attribution, presence, guilt, and their collective impact on player enjoyment. Based on Affective Disposition Theory, it hypothesizes that players' moral judgments of characters significantly affect their engagement and enjoyment of VR narratives. A post-test between-subjects experiment was conducted with 97 participants to examine the influence of character morality on guilt through the mediation of self-attribution, and how these factors affect players' sense of presence and overall enjoyment in VR games. The findings indicate that self-attribution significantly mediates the relationship between character morality and guilt. Additionally, the sense of presence enhances enjoyment, with a stronger sense of 'being there' amplifying the emotional impact of players' moral decisions. This study highlights the full mediating effect of self-attribution in the context of VR gaming, intensifying players' emotional responses to moral dilemmas. The results suggest that VR game designers should consider the moral implications of game narratives and character actions to create more emotionally engaging and ethically reflective gaming experiences. These insights have significant implications for VR game design and ethics, promoting greater ethical sensitivity among players.

Development of the Basket Challenge Game Using Scratch Application

The Basketball Challenge game was created using Scratch, a visual programming platform that enables the development of educational games in an easy and interactive manner. Basketball Challenge is designed with a storyline where players must collect as many balls as possible to reach the required score to advance to the next level. If players fail to collect the balls according to the target, the game will end with a game over, and players will have to start again from the initial level. Conversely, if players manage to collect the balls to meet the target, they will proceed to the next level. This study aims to explore the development process of this game, including level design, gameplay mechanics, asset creation, as well as testing and debugging. The results indicate that Scratch is an effective tool for developing educational games that can be played by all age groups, providing an enjoyable gaming experience while also training players' cognitive and motor skills.

Exploring player agency in educational video games

Player agency is the freedom and control to make decisions during gameplay. Game designers shape player agency by including alternative storylines, optional objectives, and developing a range of mechanics thereby enriching player experience with novelty and variety during gameplay. So far, there is a dearth of studies that focus on giving autonomy to players over the use of learning mechanic in educational games. This study explores the impact of providing players with the autonomy over the use of learning mechanic. Students interacted with two versions of a computer programming game prototype differing in the level of player agency in terms of freedom to employ the learning mechanics during gameplay. We employed quantitative and qualitative methods to investigate if player agency affected students’ learning outcomes, game enjoyment, and intrinsic motivation to learn. The results have implications for design of educational games, suggesting that incorporating player agency, particularly in the context of choosing learning mechanics, can enhance enjoyment and intrinsic motivation without compromising the educational effectiveness of the game.

EGame-flow: psychometric properties of the scale in the Mexican context

PurposeThe present study examined the psychometric properties of the EGame- flow scale in a Mexican sample, presenting evidence of construct validity (exploratory factor analysis and confirmatory factor analysis), reliability (Cronbach’s alpha and McDonald’s omega) and discriminant validity (mean variance extracted).Design/methodology/approachParticipants: Of the 255 Mexican participants in the non-probabilistic sample who had previously interacted with the LOST logistics simulator, 166 (65%) were men and 89 (35%) were women; their ages ranged from 22 to 45. The statistical packages SPSS 25, JASP 0.16 and AMOS 23 facilitated the corresponding analyses. First, we calculated the means and standard deviations of the scale items. Next, we performed an exploratory factor analysis to examine the measurement model’s internal structure and a confirmatory factor analysis to confirm the structure proposed in the exploratory factor analysis. To analyze the internal structure of the measurement model so that the estimates were not affected by multivariate normality problems, we utilized the AMOS bootstrap method (with 500 repetitions, 95% CI), the maximum likelihood (MV) estimation method, and the fit indices: X2, p (chi-square and associated likelihood), Tucker–Lewis index (TLI), standardized statistical mean square residual (SRMR), comparative fit index (CFI) and root mean Square error approximation (RMSEA) with its confidence interval, the values of X2 with p < 0.001; TLI, CFI, AGFI = 0.95; RMSEA and SRMR = 0.08 (Byrne, 2016). Finally, we estimated the reliability of the measurement model with Cronbach’s alpha (a), McDonald’s omega (ω) coefficient and the mean variance extracted (VME).FindingsAn exploratory factor analysis with the MV method and obliminal rotation showed a good fit of the data to the model, which aligns with the significance of the Barlette sphericity test (X2 = 8443.2, p < 0.000) and the Kaiser–Meyer-Olkin (KMO) value of 0.94. The indices confirmed the fit of the data to the six-dimensional model for measuring the users' level of enjoyment of online games (X2 = 678.2 gl = 411, p = 0.000; SRMR = 0.05; TLI = 0.95, CFI = 0.95 and RMSEA = 0.05, IC 90% [0.04, 0.05]).Research limitations/implicationsThe self-reporting format of the scale increases the social desirability of the responses, but the sample only collects information from a specific geographic location, so these findings cannot extrapolate to populations with very marked cultural differences. Finally, the study did not measure other validity evidence, such as predictive and concurrent validity, which should be considered in future studies.Practical implicationsFrom a practical perspective, the study offers a measurement scale with fewer items and robust psychometric evidence that ensures the fit of the data to the EGame-flow measurement scale. Further research must continue to learn about the behavior of the EGame-flow scale in different samples that new evidence of psychometric properties continues to appear and that other factors associated with the users' gaming enjoyment experience are analyzed.Originality/valueThe value and originality of the study lie in the type of evidence of psychometric properties that the instrument has and particularly in the style of sample in which the study is carried out, in this case, in the context of Mexico, where there are not enough instruments that measure the flow experience of users.

Understanding students’ perceived need satisfaction, enjoyment, and participation intention in a leaderboard-based math practice game

Though many studies suggest the positive effects of leaderboard on participants’ learning and motivation, research also shows that not all students benefit from the use of leaderboard. Based on self-determination theory (SDT), this study examined how students’ actual competence, perceived competence, perceived autonomy, and perceived relatedness affected students’ enjoyment and intention for future participation in a leaderboard-based math practice game. The results showed that both perceived competence and perceived autonomy were closely related to students’ enjoyment and intention for future participation, while students’ actual competence and perceived relatedness were not related to their enjoyment or intention for future participation in such leaderboard-based math practice games. The findings of the study offer valuable insights and recommendations for both gamification research and practice.

Effects of industrial design properties of game controllers on player experience

Researchers frequently state that game controllers, affect the Player Experience (PX). We also conducted this study to examine the effects of controllers on PX dimensions, including industrial design features that are missing in the field. In our study with 34 participants, we implemented four directionally mapped controllers using a PC game. We also used controller-specific experience questions in our study, using Player Experience Inventory (PXI) and Core Elements of the Gaming Experience (CEGE) models. In addition, we conducted a comparative analysis of all data using AttrakDiff2 to evaluate the designs of the products. Implications of the results regarding controllers' design features are discussed regarding PX. The participants' experience level and familiarity with the device were effective in evaluating their experience. A correlation was observed between the controller's enjoyment and the game's enjoyment. There is also a relationship between enjoyment and the hedonic qualities of the controllers. The features of the controllers, such as ease of use and challenge are related to PX dimensions.

Gender Moderates the Relationship Between Avatar Customization and Enjoyment in Popular Video Games.

Using online survey methods (n = 153), this study investigates whether exposure to different levels of customization in games will increase the experiences of enjoyment, both directly and indirectly, through the experience of avatar embodiment, as well as whether these relationships are influenced by gender identity. Results indicate a positive relationship between level of exposure to customization and enjoyment for women-identified participants. These outcomes may provide insight into gendered preference in gaming, potentially providing an avenue by which to make games more inclusive to women gamers.

Developing the Console Dash: a 2D Adventure Game using Godot Game Engine

A 2D platformer game, console dash is a game that tells the story of Dax, a curious game character, jumping out of his console to go on an adventure. He goes through difficult levels, collects objects and meets new friends. They form a team and fight a villain named Glitch. The aim of this research is to design a 2D Console Dash platformer game with an adventure genre that is interesting and also quite difficult to complete. This application was created using the Godot game engine with the GDScript programming language. The method used in this final assignment uses the MDLC model software development method, and uses the SWOT method for system weakness analysis. The final result of this project is a 2D platformer game that plays smoothly and provides an enjoyable gaming experience. Console Dash offers attractive graphics, music and sound effects that liven up the atmosphere of the game, as well as challenging levels to explore. Moreover, this game has an intuitive interface and responsive controls.

ВИВЧЕННЯ ЖИТТЯ БІЖЕНЦІВ ЗА ДОПОМОГОЮ ОСВІТНІХ ВІДЕОІГОР

In recent years, scholarly investigations have yielded the consensus that video games possess multifaceted attributes that extend beyond their conventional perception as mere sources of leisure, diversion, and entertainment. The immersive nature of video games has led to increased interest in their use as platforms for engaging in discourses across a diverse array of subject matters with the potential to reach a wider audience and generate meaningful impact. Combined with the sense of presence and ownership that allows players to be placed in the shoes of characters grappling with social or political issues, video games are converting into an effective and accessible tool for learning and engagement with pressing cultural, social and political issues. Current research aims to understand better the potential of educational video games to address these pressing problems, in this case, the refugee crisis, to evoke empathy and raise awareness by looking at the problem 'behind the scenes' with an audience that initially was not interested in the topic. This qualitative study (N=78) employed the narrative research method to examine experiential participatory learning with participants playing the educational video game Against All Odds developed by UNHCR. By immersing players in this virtual experience, this game was created to educate and encourage a greater understanding of the realities faced by refugees, the complexity, and dangers of the refugee experience, as well as the reasons behind their displacement. The promising results of the research show that a video game can address serious social issues by creating a simplified but still dynamic scale model of refugee reality. Participants reported an enjoyable gaming experience, newfound interest in the issue at hand, increased empathy toward refugees, and motivation to help people in need. The study illustrates that by putting players in the shoes of struggling characters, video games could make learning about these topics more engaging and, as a result, more accessible and appealing to a wider audience, including non-gamers and people previously disinterested in the topic. These results invite educators, researchers, and scholars from the fields of education, game studies, social sciences, and cultural studies to explore the potential of video games as a possible tool for engaging students, addressing social issues, raising awareness, and fostering empathy. The article also identifies several prospective domains for future research.

Heroes of Diabetica: Game Pembelajaran Edukasi Diabetes untuk Anak

Learning media is a tool or means used to facilitate the delivery of information, concepts, and skills in the educational process. In the healthcare industry, one prominent application of learning media is through games, especially serious games. Serious games are interactive software designed to provide education in an engaging manner that involves gaming elements. This study aims to analyze the development of a serious game called 'Heroes of Diabetica' to provide diabetes education and deliver interactive and engaging learning to children. The research method employed in this study utilizes the research and development (RD) approach. The game development process follows the ADDIE Model, involving the stages of analysis, design, development, implementation, and evaluation. Data collection was conducted through game testing and questionnaire responses from 20 participants. The results of the study indicate that 'Heroes of Diabetica,' developed as an RPG game, effectively created a suitable educational tool for children aged 10–15 to deliver basic information about diabetes, including symptoms, definition, causes, types, management, long-term effects, and understanding the importance of the disease. User response results using the USE Questionnaire show that this game provides a better understanding of diabetes, combined with an enjoyable gaming experience for players, and the game can be played without causing difficulties for the players.

89 Performance and Usability of a Remote App-Based Assessment of Cognition Among Older Adult Mobile Game Players and Non-Players

Objective:Mobile, valid, and engaging cognitive assessments are essential for detecting and tracking change in research participants and patients at risk for Alzheimer’s Disease and Related Dementias (ADRDs). The mobile cognitive app performance platform (mCAPP) includes memory and executive functioning tasks to remotely detect cognitive changes associated with aging and preclinical Alzheimer’s disease. This study assesses participants’ comfort and subjective experiences with mCAPP as the potential utility and advantage of mobile app-based assessments for remote monitoring among older adults will depend upon usability and adoptability of such technology.Participants and Methods:The mCAPP includes three gamified tasks: (1) a memory task involving learning and matching hidden card pairs (“Concentration”) (2) a stroop-like task (“Brick Drop”), and (3) a digit-symbol coding-like task (“Space Imposters”). Participants included 37 older adults (60% female; age=72±4.4; years of education=17±2.5; 67% White) with normal cognition enrolled in the Penn ADRC cohort. Participants completed one baseline session of mCAPP in-person, followed by two weeks of at-home use with eight scheduled sessions. Information on prior experience with mobile technology and games was collected, and usability of mCAPP was measured at baseline and after 2-weeks of use with the IBM Computer Usability Satisfaction Questionnaire and the mHeath App Usability Questionnaire (MAUQ) respectively. Feedback on perceived difficulty, enjoyment, and likelihood to play mCAPP games again on their own was collected.Results:Participants completed on average 11±4.9 sessions over 2 weeks, with each session lasting 11.5±2.5 minutes. 59% of participants reported using their mobile device to play games (“mobile game players”). Performance on mCAPP tasks was slower at baseline for non-players, with trend-level differences on higher-load blocks of Space Imposters (p=.057 and .059). No differences in game performance were seen between groups after playing 8 sessions at-home. There were no differences in usability of mCAPP between groups, with average usability 8.2±1.5 (IBM, 0-9 scale) at T1 and 6.2±0.8 (MAUQ, 1-7 scale) after completion of two weeks of at-home use (TLast). Reported enjoyment was moderate to high for both groups at baseline and increased over time. Likelihood to play Concentration and Brick Drop again trended lower among nonplayers at T1 (p=.061 and .054), but not at TLast. Further, change in likelihood to play mCAPP from T1 to TLast was positive among non-players, with change for Concentration significantly higher for non-players than for players (p=.037).Conclusions:Participants were willing and able to complete at-home cognitive testing and most completed more than the assigned sessions. While participants who do not play games on their own mobile device were slower on some tasks at baseline, these differences dissipated with further play at-home. Usability and enjoyment of mCAPP games were high regardless of mobile game-playing status, and non-players demonstrated increased willingness to play mCAPP games again at the end of participation compared to baseline. This pilot study shows preliminary feasibility and adoptability of mobile app-based assessment regardless of prior experience with mobile games.

Feasibility of common, enjoyable game play for assessing daily cognitive functioning in older adults.

Frequent digital monitoring of cognition is a promising approach for assessing endpoints in prevention and treatment trials of Alzheimer's disease and related dementias (ADRD). This study evaluated the feasibility of the MIND GamePack© for recurrent semi-passive assessment of cognition across a longitudinal interval. The MIND GamePack consists of four iPad-based games selected to be both familiar and enjoyable: Word Scramble, Block Drop, FreeCell, and Memory Match. Participants were asked to play 20 min/day for 5 days (100 min) for 4 months. Feasibility of use by older adults was assessed by measuring gameplay time and game performance. We also evaluated compliance through semi-structured surveys. A linear generalized estimating equation (GEE) model was used to analyze changes in gameplay time, and a regression tree model was employed to estimate the days it took for game performance to plateau. Subjective and environmental factors associated with gameplay time and performance were examined, including daily self-reported questions of memory and thinking ability, mood, sleep, energy, current location, and distractions prior to gameplay. Twenty-six cognitively-unimpaired older adults participated (mean age ± SD = 71.9 ± 8.6; 73% female). Gameplay time remained stable throughout the 4-months, with an average compliance rate of 91% ± 11% (1946 days of data across all participants) and weekly average playtime of 210 ± 132 min per participant. We observed an initial learning curve of improving game performance which on average, plateaued after 22-39 days, depending on the game. Higher levels of self-reported memory and thinking ability were associated with more gameplay time and sessions. MIND GamePack is a feasible and well-designed semi-passive cognitive assessment platform which may provide complementary data to traditional neuropsychological testing in research on aging and dementia.

What Factors Impact Visitors’ Intentions to Use Location-Based AR Games? An Empirical Study from Chinese Cultural Heritage Sites

Location-based AR games have been discussed as a promising means of providing visitors with meaningful experiences at cultural heritage sites, with great potential to enhance users’ positive emotions and well-being. This research created a conceptual model to empirically evaluate the impact of location-based AR games on the experiential intentions of cultural heritage sites based on the broaden-and-build theory of positive emotions. The model was empirically validated using confirmatory factor analysis (CFA) and tested using structural equation modeling (SEM) on 260 visitors who had played location-based AR games at several Chinese cultural heritage sites. The results suggested that visitors’ positive emotions (fulfillment, enjoyment, and self-existence) in location-based AR games positively impact the intention to use location-based AR games. Further, this study demonstrated that competence, relatedness, immersion, presence, interaction existence, emotional existence, and social existence significantly impact tourists’ positive emotional experience. The findings of this study help to complement the application of positive-affect expansion and building theory to the field of cultural heritage research while providing practical insights into the experience of cultural heritage sites.

Communication With the Social Environment in Multiplayer Online Games

The process of massive multiplayer online gamers and their social environment is analyzed in this context. Video games offer a platform for players to develop essential social and emotional skills with online gamers, such as predicting behaviors, providing support, and building relationships. Gaming serves as a communication channel, and games played in groups promote increased socialization instead of isolating individuals. Supporting each other during gameplay strengthens friendships, and MMOs ensure that ties with old friends are not broken. Multiplayer games can help players form lasting social connections and memories by fostering a positive and enjoyable gaming experience. Through shared experiences, players can form close bonds and support each other in difficult situations. Online gaming enables individuals who have never met face-to-face to establish strong and meaningful friendships. Players may be meticulous when recruiting people to their group to ensure that they are skilled, friendly, trustworthy, and will enhance their gaming experience.

Exploration of Intelligent Coaching Systems: The Application of Artificial Intelligence in Basketball Training

Basketball was invented in 1891 by James Naismith, a professor of physical education in Springfield, Massachusetts. It has a history of 130 years and is one of the most popular sports in the world. In the United States, the number of people who have played basketball at least once in a year in 2021-2021 will exceed 27 million people per year. The International Federation of Basketball Associations estimates that at least 450 million people around the world participate in this sport. In my country, the general basketball population in China is 125 million, accounting for about 1/4 of the total global basketball population, and the core basketball population is 76.1 million. It can be seen that basketball Sports are very popular in our country. The National Basketball Association (NBA) game is recognized as the highest level of professional basketball in the world. From 2001 to 2022, the total revenue of the NBA league will reach 10.02 billion US dollars. In recent years, many new technologies have been applied to basketball training and competitions. The "14th Five-Year Plan for Sports Development" issued by the State Sports General Administration in October 2021 clearly stated that information technology is widely used in the field of sports. The 14th Yao Ming, deputy to the 1st National People's Congress and chairman of the Chinese Basketball Association, said that Chinese basketball should take the "digital road". The digitalization of artificial intelligence is of great importance to improving the technical level of athletes, reducing sports injuries, enhancing game enjoyment, attracting fans, and promoting the development of basketball-related industries. significance. Artificial Intelligence (AI) is a branch of computer science that enables computers to perform tasks that normally require human intelligence. Machine learning is a subset of artificial intelligence that automatically improves the performance of computing programs by learning patterns in data and has been successfully applied in various fields. The advantage of artificial intelligence is that it can quickly analyze and process massive data, and data analysis methods are continuously improved, enabling users to obtain important information that is difficult to obtain by manual methods. It is without a doubt one of the most promising technologies for the future of humanity, and its benefits are extending to the world of sports. This article provides a comprehensive overview of the application of artificial intelligence in the field of basketball.