Engineering Technology Management Research Articles

Digital Marketers for Attitudes and Purchase Intentions Towards Modern Personalized Cosmetics, Impact of Manufacturing and Engineering Technology Management

Thailand's e-commerce cosmetics and personal beauty care market has grown by double digits, spawning a new field of competition that has migrated from offline in-store to online platforms. Despite its rapid growth, Thailand is still in the early stages of internet commerce. Not everyone in Thailand is comfortable or passionate about internet shopping. Given this market potential, the study's results will assist luxury cosmetic and skincare firms in better understanding the behaviors and expectations of Thai women, since best practices from other countries may not be applicable to the Thai market and clients. This study looks at the relationship between perceived value and trust in order to predict whether people will buy customized cosmetics online. To assess clients' desire to buy cosmetics online, a critical relationship between brand image, customer trust, and digital marketing must be established. Differences in customer demographics, behaviors, and expectations across physical locations will also be investigated, as will offline and online sales of counter-brand cosmetics and skincare. The study will analyze the elements that influence Thai women's online cosmetics and skincare purchases by using secondary data and observation to obtain information from 500 female participants. The participants were female internet consumers who had used products from the top three brands in the previous year: L'OREAL (LOR), Lancome (LAN), and Maybelline (MBL), and the respondents had "some" comprehension of customized cosmetics. Furthermore, participants must be a Facebook user for more than a year and a member of any Facebook cosmetics fan sites. Customers' demographic and psychographic characteristics, as well as their purchase behaviors, digital marketing strategies, and marketing methods, are among the key elements investigated. The findings of this study are intended to provide a more in-depth understanding of customer shopping behavior and expectations, as well as to identify the critical success factors that brands should prioritize when developing digital marketing strategies to influence female consumers' purchasing decisions through online shopping channels in Thailand.

Discussion on Control Points and Optimization Measures in Construction Engineering Technology Management

Discussion on Control Points and Optimization Measures in Construction Engineering Technology Management

Control Points and Optimization Analysis in Construction Engineering Technology Management

Control Points and Optimization Analysis in Construction Engineering Technology Management

Key Points and Analysis of High-rise Building Engineering Technology Management

Key Points and Analysis of High-rise Building Engineering Technology Management

Problems and Countermeasures of Construction Engineering Technology Management

Problems and Countermeasures of Construction Engineering Technology Management

Research on Existing Problems and Countermeasures of Construction Engineering Technology Management at Present

Research on Existing Problems and Countermeasures of Construction Engineering Technology Management at Present

REVELATIONS OF A COLLABORATIVE MIDTERM IN AN ENGINEERING TECHNOLOGY MANAGEMENT COURSE

Collaborative testing or two-stage testing as it commonly referred, is where students work together to discuss examination questions and arrive at a consensus to test answers. Two-stage testing is an extension of collaborative learning that has been purported to decrease test anxiety and increase critical thinking, communication, and cooperation skills. Concurrently, there has been considerable research and attention focused on the development of these same transferable skills since employers highly value them. This paper explores the outcomes over two academic terms from administrating a two-stage midterm in a mandatory management course for undergraduate students in an engineering technology program. The pedagogical consideration, application to transferable skills, and administration of this type of assessment method are discussed, along with the student perspective regarding the experience and impact on student test performance.

IAMOT and Education: Defining a Technology and Innovation Management (TIM) Body-of-Knowledge (BoK) for graduate education (TIM BoK)

Whether it is called Management of Technology and Innovation (MOTI), Management of Technology (MOT), Engineering Technology Management (ETM) or Technology and Innovation Management (TIM), the TIM field is rapidly growing and diverse. This diversity is built upon disparate university locations of TIM programs; TIM’s emerging nature, its wide appeal as well as unique researcher and practitioner viewpoints. This has created a plethora of education materials, benchmark programs and pedagogical thought. Yet the field is growing so rapidly that no single source has yet been established which clearly identifies which topics and educational materials represents its basic Body of Knowledge (BoK). If this is so, then there is cause for concern. We review TIM pedagogy studies, TIM research, and the economic realities that initiated and continue to demand TIM education for managers. We leverage the five-year body of knowledge development activities of the International Association for the Management of Technology (IAMOT) education committee. We then develop a TIM BoK topic list and survey stakeholders that include: academics, industrial professionals and government policy makers. We found that there is a need for and convergence on a comprehensive TIM BoK source. The result is a TIM BoK source document that can be utilized to improve and monitor TIM educational programs around the world.