As the socio-economic landscape expands and tourism flourishes, the traditional earthen dwellings of Tuyugou Village, Turpan, Xinjiang, face significant challenges, including low energy efficiency and suboptimal living comfort, necessitating data-driven and scientifically robust renovation strategies. Existing renovation methods, however, often lack empirical support and rely heavily on the subjective judgments of architects, thus hindering the effective preservation and transmission of cultural heritage. This research addresses the renovation of these traditional dwellings by employing the AHP method to systematically evaluate user requirements, with input from diverse stakeholders, including homeowners, tourists, experts, and government authorities. The study then applies the QFD method to construct the House of Quality, translating user needs into specific design attributes; this is followed by a comprehensive quantitative analysis for optimization. A novel multi-objective optimization model (MOP) is introduced, with materials as the central focus, addressing key aspects of engineering, culture, and energy conservation. The NSGA-II algorithm is utilized to generate optimal Pareto solutions, which are then further refined using the entropy-weighted VIKOR method. Among the ten pre-selected renovation solutions, the sixth design plan was identified as the optimal choice, excelling in cost control, cultural integration, and energy performance. Specifically, it achieved a unit construction cost of RMB 340.566/m2, a cultural adaptability score of 1.5364, and an energy cost of RMB 352.793/kWh, thereby demonstrating an effective balance between traditional architectural elements and modern requirements. The objective decision making enabled by the VIKOR method successfully balances cultural preservation with contemporary needs, enhancing both living standards and tourism appeal. This study offers innovative and empirically grounded renovation strategies for traditional dwellings in arid and semi-arid climates, providing a framework that effectively balances cultural preservation and modernization.
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