In 2023, the Turkish government set ambitious targets for hydrogen production, aiming to reach a price of $2.40 per kilogram by 2035 and halve it by 2050. This article explores the development potential of hydrogen energy in Turkey based on current data. The analysis encompasses critical elements, such as research and development, governmental hydrogen strategy, economic & energy advantages, production & application technologies. There is also a SWOT analysis of the current hydrogen energy landscape in Turkey. Overcoming various challenges and increasing investments in scientific research and infrastructure development are crucial for the successful expansion of the hydrogen economy. In summary, the development of hydrogen green energy is pivotal for enhancing energy security, reducing environmental impact, and meeting international climate commitments, thus strengthening Turkey's economic position in the global energy arena.