We expand the relativistic open bosonic string in powers of 1/c2 where c is the speed of light. We perform this expansion to next-to-leading order in 1/c2 and relate our results to known descriptions of non-relativistic open strings obtained by taking limits. Just as for closed strings the non-relativistic expansion is well-defined if the open string winds a circle in the target space. This direction must satisfy Dirichlet boundary conditions. It is shown that the endpoints of the open string behave as Bargmann particles in the non-relativistic regime. These open strings end on nrDp-branes with p ≤ 24. When these nrDp-branes do not fluctuate they correspond to (p + 1)-dimensional Newton-Cartan submanifolds of the target space. When we include fluctuations and worldvolume gauge fields their dynamics is described by a non-relativistic version of the DBI action whose form we derive from symmetry considerations. The worldvolume gauge field and scalar field of a nrD24-brane make up the field content of Galilean electrodynamics (GED), and the effective theory on the nrD24-brane is precisely a non-linear version of GED. We generalise these results to actions for any nrDp-brane by demanding that they have the same target space gauge symmetries that the non-relativistic open and closed string actions have. Finally, we show that the nrDp-brane action is transverse T-duality covariant. Our results agree with the findings of Gomis, Yan and Yu in [1].